NY Times
 
 
Complaining Is Hard to Avoid, but Try to Do It With a  Purpose
 
 
By ALINA TUGEND
Published: May 3, 2013 

 
 
 
 
I RECENTLY had a mundane exchange with an acquaintance  that took an odd 
twist.  
Me: “How’re you doing?”  
Her: “Can’t complain. And you?”  
Me: “Can’t complain either. But I still do.”  
Typically, we would chuckle knowingly and move on. But  instead, she 
pointed to a purple rubber bracelet on her arm, like the  once-ubiquitous 
yellow 
Livestrong ones, and asked if I knew about _AComplaintFreeWorld.org_ 
(http://acomplaintfreeworld.org/)  —  the words etched on the bracelet.  
The idea, she said, is that every time you complain,  you switch the 
bracelet from one wrist to another. The goal is to go 21 days  without 
complaining.  
She recommended I visit Complaint Free World’s Web  site, and then offered 
me her bracelet.  
I took it, both intrigued and repelled by the idea.  
Like many people, I have a love-hate relationship with  complaining. There 
is little that is more satisfying than chewing over a meaty  complaint about 
an idiotic service person or the really annoying thing that  friend does or 
how unbelievably rude a teenager can be.  
On the other hand, I really dislike people who  constantly whine about the 
same thing. Or those who come to me seemingly wanting  advice but then 
ignore my suggestions and continue grumbling about the same  grievance.  
So do I want a complaint-free world? Or just one free  of the kind of 
complaints I don’t like?  
It depends. Not many people believe we will ever have  a world devoid of 
complaints. Nor should we.  
“Psychologically, it’s really unhealthy to squelch  complaints,” said Guy 
Winch, a psychologist and author of “The Squeaky Wheel.”  “By not 
complaining aloud, it doesn’t mean the dissatisfaction has gone away.  You’re 
just 
not voicing it.”  
Some complaints serve as an icebreaker or a bonding  experience. Grousing 
about the weather or traffic is an easy way to start a  conversation or 
simply to avoid standing silently next to each other in an  elevator.  
“It’s one way to create rapport,” said Joanna Wolfe, a  professor of 
English at Carnegie-Mellon University whose research focuses on  communication 
styles. Complaining about a late bus with other riders, for  instance, “
creates kind of a solidarity,” she said. “I’ve made friends that  way.”  
So in my ideal world, I would not do away with those  kinds of complaints, 
although Will Bowen, founder of A Complaint Free World,  disagrees.  
“A lot of research has been done that shows  complaining is damaging to 
health, relationships and careers,” he said. “When  people go 21 days without 
a complaint, they say they are happier.”  
Instead of using a complaint as a conversation opener,  he suggested, “talk 
to them about something good or positive.”  
But, he said, his message should not be misunderstood.  
He is not arguing that you can’t note when something  is wrong. He says you 
should just do it directly in a neutral manner to the  person responsible, 
not to everyone around you and not with a voice of outrage.  
“Say, ‘The soup is cold, and could you warm it  up,’ ” said Mr. Bowen, 
who is an ordained minister and has written the book  “A Complaint Free World.”
 “Not, ‘How dare you serve me cold soup!’ ” Lose  the whiny entitled air. 
 
I agree with that. Too often people’s annoyance at a  mishap or something 
they disagree with ratchets up to fury in a nanosecond, as  if everyone and 
everything is out to get them.  
I also agree with Mr. Bowen’s point that we often do  not speak frankly to 
the person doing us wrong. I was in a class where everyone  was annoyed at 
the teacher for regularly failing to show up on time. It was an  easily 
fixable problem, but all of us — about a dozen — complained in whispers  to one 
another for weeks.  
A few grumbled to other teachers and even spoke to the  head of the entire 
program. But nothing changed. Finally, one brave soul  broached the subject 
directly with our teacher.  
He responded graciously and started showing up  promptly.  
Mr. Winch said research had shown that when customers  bought something 
they were dissatisfied with, 95 percent would not complain to  the company but 
would voice their dissatisfaction to 10 or 15 friends.  
What made my class more typical was that it was all  women. While women do 
not complain more than men, Professor Wolfe said, they  seem to because of 
the way they complain. They are more likely to complain  rather than request 
an action, she said, such as saying, “It’s cold in  here,” rather than 
asking to shut a window or turn up the heat.  
Men, on the other hand, tend to complain more to  bolster their egos, she 
said — attacking a politician’s stance, for example, to  show their own 
astuteness.  
We may complain differently by sex, but we certainly  do it a lot. While 
studying videos of teams working on creating proposals and  brochures, 
Professor Wolfe found that within an hour, there were 50 expressions  of 
discontent, or close to one complaint a minute.  
So we have a long way to go toward a complaint-free  world, although it may 
not be for lack of trying. Ten million people in 106  countries have 
ordered the purple bracelets since the campaign began in 2006,  Mr. Bowen said, 
although he said he did not know how many went a full three  weeks without 
breaking down.  
If the past is any example, the future will be just as  complaint-laden. 
Rabbi Jay Kelman, a Jewish educator in Toronto, says the Bible  talks of the 
incessant grumbling by the Jews who were led out of Egypt.  
“They complained about drinks, the leadership, the  desert,” he said. They 
complained that the miraculous substance that sustained  them, manna, didn’
t taste like real meat. “They’re taken out as slaves from  Egypt and they’
re kvetching about everything.”  
But, he said, there is a distinction in the Bible  between good complaining 
and bad complaining,  
“You should complain about social justice,” Rabbi  Kelman said. “It shows 
you are concerned. You don’t want to be too indifferent  to complain. But 
along with the complaint, there has to be action.”  
Everyone I talked to agreed on that.  
Just complaining without doing anything about it can  make us feel 
victimized and powerless, Mr. Winch said. But when we get a  complaint 
successfully 
resolved, we feel we have accomplished something and  empowered. And, 
hopefully, made a positive change.  
Professor Wolfe said a manager once told her,  “ ‘Don’t just sit there and 
admire the problem. Complain in a way to move  toward a solution.’ ”  
But to complain in the right way, we need to be aware  of two things, Mr. 
Winch said. We need to override the initial defeatist  attitude most of us 
have — that inner voice that says, “Why bother? There’s no  point.”  
And we need to be aware of what we want to achieve by  complaining. Resolve 
a problem? Let someone know about the predicament so it  won’t happen in 
the future? Excuse one’s own failings?  
Blowing off steam is all right, too, if done  judiciously. If I am 
complaining about my sons’ inability to pick up their  clothes from the floor, 
I 
probably don’t want advice. I want murmurs of  sympathy. But if I did it 
constantly, I wouldn’t blame my friends for gently  telling me to shut up.  
So back to the idea of a complaint-free world. I have  to admit that 
focusing on complaining has made me aware of some unnecessary  negativity on my 
part.  
But I’m certainly not ready to abstain altogether. I  like indulging in the 
occasional whine too much. I would, however, settle for a  world free of 
others’ complaints about me.

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