The Rise of Pop Culture in Religious Studies
A.  David Lewis ("Publishers Weekly," October 28, 2013) 
If academic conferences and scholarly panels give a glimpse of books to 
come,  then the program for the 2013 annual meeting of the American Academy of 
Religion  signals the continuing rise of popular culture as a topic in 
religious studies.  The AAR conference, in conjunction with the Society of 
Biblical Literature’s  (SBL) own yearly event, will take over the Baltimore 
Convention Center just  before Thanksgiving, November 23-26. Many of the 
religion 
scholars and  practitioners of nearly every religion in attendance this year 
will be speaking  the same language--the vernacular of popular culture. 
The AAR won’t ever be confused with the Popular Culture Association—the 
next  conference of that nationwide, scholarly association focused on American 
culture  is not until April 2014—but television, film, music, and comic 
books are not far  from the minds of AAR members these days. The Theopoetics 
group, devoted to the  critical study of faith intertwining with people’s 
experience of art, aims to  examine Scandal, ABC’s popular political thriller; 
the Contemporary Pagan  Studies group, known for its focus on the natural 
world, enters dark movie  theaters to look at the film version of the YA novel 
Beautiful Creatures  (Little, Brown, 2009). Perusing the AAR program book, 
attendees will note a  number of “pop”-centered panels and discussions 
dotting the long weekend, some  in overlapping time slots. See “Critical 
Approaches to Hip-Hop and Religion” or  go to “Religion and Science Fiction”? 
If 
conference-goers choose “Hip-Hop,” they  can catch discussions of Battlestar 
Galactica or Lost on the SBL roster too. 
Publishers who will be promoting and selling their books in the AAR/SBL  
Exhibit Hall have taken note. The staid and formal Bible commentaries and 
other  scholarly books are still there, but now they’re just one shelf away 
from 
 Appletopia: Media Technology and the Religious Imagination of Steve Jobs  
(Baylor, Aug.) by Brett Robinson or Popcultured: Thinking Christianly about  
Style, Media and Entertainment by Steve Turner (InterVarsity Press, June).  
Presses like Bloomsbury look at religious themes graphic novels--Graven 
Images  (2010); Do the Gods Wear Capes? (2011)—alongside titles like Pop Cult: 
Religion  and Popular Music (2010) and The Sacred and Cinema (2012). In just 
the past  twelve months, Routledge has been stocking its list with works 
such as  Understanding Religion and Popular Culture (2012), Digital Religion 
(2012), and  Bible and Cinema (Oct.). 
The AAR’s attention to popular culture crosses all sorts of borders, from 
the  international to the cyber-spatial. The Religion in South Asia section 
and the  Religion, Film, and Visual Culture group are combining forces for a 
four-part  panel on Bollywood and religion. Religion, Film, and Visual 
Culture is also  teaming with the AAR’s “official” Religion and Popular Culture 
group for an  analysis of the Coen Brothers’ works “as moral critiques of 
American spiritual  and ethical values,” according to the panel description. 
The Religion, Media,  and Culture group will dedicate a full session to “
Reflections on Playing with  Religion in Digital Gaming,” a flexible, fertile 
sub-field that has already  spawned books such as eGods: Faith versus Fantasy 
in Computer Gaming by Williams  Sims Bainbridge (Oxford University Press, 
Mar.), Of Games and God: A Christian  Exploration of Video Games by Kevin 
Schut (Brazos Press, Jan.), and the upcoming  Playing with Religion in Digital 
Games from Heidi A. Campbell and Gregory P.  Grieve (Indiana University 
Press, 2014). 
Few say it better, or have watched the rise of the popular in scholarly  
religion more closely than Megan Goodwin, Elon University visiting assistant  
professor of religious studies. “Popular culture plays a significant role in 
 shaping public awareness of and opinions about minority religions,” she 
says.  Goodwin will moderate for the first time a combined Mormon Studies 
Group and  Religion and Popular Culture Group panel. “Scholarly consideration 
of 
popular  culture is a crucial component of contemporary religious studies,” 
she says.  “I'm gratified to see popular culture and religion evolving as 
an  interdisciplinary conversation.”

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