Washington Post
 
Tim Cook comes out on public stage, pulling secretive Apple with  him

 
By _Drew Harwell_ (http://www.washingtonpost.com/people/drew-harwell)  
October 30, 2014
 
When Apple chief executive Tim Cook _said  Thursday_ 
(http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/30/apples-tim-cook-just-publicly-announc
ed-hes-gay-thats-extremely-rare-among-business-leaders/)  that he is “proud 
to be gay,” he did not only become the first  openly gay leader of a major 
U.S. company. He also swept his obsessively private  company into the 
forefront of one of America’s most public movements, cementing  its place in 
the 
debate over equality in the workplace and beyond. 
Apple, the world’s most valuable company, is famously and fanatically  
tight-lipped, having long neglected to tell its shareholders about former chief 
 
executive Steve Jobs’ cancer diagnosis. But under Cook, the tech giant is 
now  taking on bigger, bolder advocacy roles in social policy and politics, 
eschewing  the corporate America convention of avoiding touchy subjects and 
winning acclaim  from its customers in turn.  
A company once rarely seen in Washington, Apple has in the past year spoken 
 out in support of a workplace-equality bill before Congress, advocated for 
 same-sex marriage in California and opposed a bill that allows 
discrimination  against gays and lesbians in Arizona. This week, Cook urged 
Alabama, 
his home  state, to more actively protect gay rights.
 
 
“We’ll continue to fight for our values, and I believe that any CEO of 
this  incredible company, regardless of race, gender, or sexual orientation, 
would do  the same,” Cook wrote in an _essay_ 
(http://www.businessweek.com/articles/2014-10-30/tim-cook-im-proud-to-be-gay)   
Thursday for Bloomberg 
Businessweek. “And I will personally continue to advocate  for equality for all 
people until my toes point up.” 
Cook’s sexual orientation was widely known in Silicon Valley, but he did 
not  make his essay announcement on his own. He first sought support from Apple
’s  board, which Chairman Arthur Levinson said in a statement gave its “
wholehearted  support and admiration.”
 
Cook’s coming out in the corporate suite was unprecedented. Before his  
announcement, of the chief executives in the country’s 500 largest public  
companies, only 5 percent were women, 1 percent were black — and zero were  
publicly gay or lesbian, said Kenji Yoshino, a professor of constitutional law  
at New York University who last year _co-authored_ 
(http://www.deloitte.com/view/en_US/us/About/Inclusion/569579cdbcab0410VgnVCM3000003456f70aRCRD.htm#)
 
  “Uncovering Talent: A New Model of Inclusion.” 
“It’s enormously significant,” Yoshino said, “precisely because there’s 
been  a big gap between what middle management in the Fortune 500 has looked 
like, and  its leadership, and what it looks like.” 
The lack of openly gay leaders has long been a puzzle for the gay and 
lesbian  community. One hypothesis, Yoshino said: Workers who keep their sexual 
 
orientation private when joining a company might find it hard to come out as 
 they rise up the ranks — a tension that Cook’s candor may help ease. 
“By this action, he is not going to just increase the visibility of  
inclusiveness in the workplace,” said Sylvia Ann Hewlett, an economist and  
founder of the Center for Talent Innovation, a diversity think tank. “He will  
give a lot of companies the courage to join in.”  
Same-sex marriage, which is now legal in 32 states and the District of  
Columbia, has never been more accepted nationwide. About 52 percent of 
Americans  approve of gay marriage, compared with 40 percent who oppose, Pew 
Research  shows. Young Americans of the iPhone generation are even more 
accepting: 
About  67 percent of millennials, or those born after 1981, are in support.  
Yet there are still plenty of risks to being gay in the American workplace. 
A  Human Rights Campaign _study_ 
(http://www.hrc.org/blog/entry/hrc-study-shows-majority-of-lgbt-workers-closeted-on-the-job)
   this year found that 53 
percent of gay, lesbian, bisexual and transgender  workers hide their 
sexual orientation, largely because they fear how their  co-workers will react. 
And workers can be fired for doing exactly what Cook did  in the 29 states 
that lack employment non-discrimination laws covering sexual  orientation, 
American Civil Liberties Union _data  show_ 
(https://www.aclu.org/maps/non-discrimination-laws-state-state-information-map) 
. 

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