surprise 
 
Washington Post
 
 
 
 
How a highly cited same-sex marriage study fell apart under  scrutiny

 
By _Sandhya  Somashekhar_ 
(http://www.washingtonpost.com/people/sandhya-somashekhar)  May 20, 2015 <A 
The study results confirmed everything veteran gay rights activist David  
Fleischer had seen in his years of door-knocking — that a short but heartfelt 
 conversation at the doorstep could truly change the mind of a voter who 
opposes  same-sex marriage. 
So it was a shock this week when Fleischer learned there is evidence that 
the  study, penned by a young PhD student at UCLA, was faked. The study’s 
co-author,  an esteemed Columbia University political science professor, asked 
the journal  Science to retract the groundbreaking paper, saying he was 
deeply embarrassed by  the incident. 
The acknowledgment cast a shadow over a strategy that has been embraced  
nationally by liberal activists seeking to flip conservative voters on a host 
of  issues, including abortion and transgender rights. And it has undermined 
hopes  that there may be a simple way to alter deeply held beliefs, which 
political  scientists have long warned are difficult if not impossible to 
nudge. 
The study’s main author, Michael J. LaCour, said in a statement that he is  
“gathering evidence and relevant information so I can provide a single  
comprehensive response” to the request for retraction. Science issued an _“
editorial expression of concern”_ 
(http://www.sciencemag.org/content/early/2015/05/20/science.aac6184)  to advise 
readers that it  was investigating “
serious questions” about the study’s validity.
 
Fleischer, who heads the Leadership Lab at the Los Angeles LGBT Center, 
said  he was “shell-shocked” by the revelation. The longtime political 
strategist and  gay rights advocate had innovated the canvassing approach, 
starting 
in 2009,  shortly after California voters approved a ban on same-sex 
marriage that would  later be struck down by the U.S. Supreme Court. 

Fleischer had been eager to find out whether he could change conservative  
voters’ minds by sending trained canvassers, some of them gay, to their  
doorsteps simply to talk. Over the years, these voters usually had not slammed  
the door. Instead, they leaned in and engaged, admitted to biases, related  
personal stories and asked probing questions. When he went out canvassing  
himself, he often saw a look in their eyes that suggested their thinking had 
 changed. 
Fleischer decided to embark on a study to find out whether his suspicions  
could be proved empirically. At the suggestion of Columbia University 
professor  Donald P. Green, he partnered with LaCour, who had been a student in 
one of  Green’s summer seminars and struck the professor as bright, energetic 
and  engaged. 
LaCour developed a plan to determine the short- and long-term effects of  
these doorstep interactions, and _his results were stunning_ 
(http://www.sciencemag.org/content/346/6215/1366/suppl/DC1) : Before the 
canvass, the voters 
as a  group resembled the state of Nebraska in terms of their views on 
same-sex  marriage. After the canvass, they looked more like Massachusetts. 
The study made headlines in The Washington Post, the New York Times, the 
Wall  Street Journal and elsewhere and was featured prominently in an episode 
of  public radio’s “This American Life” titled “_The Incredible Rarity of 
Changing Your Mind._ 
(http://www.thisamericanlife.org/radio-archives/episode/555/the-incredible-rarity-of-changing-your-mind)
 ” It spawned a  partner 
study on abortion, also by LaCour, that sent women who had undergone the  
procedure door-to-door in Los Angeles County to speak of their personal  
experiences.  
Most recently, it led to a project in Miami focused on transgender rights.  
But LaCour was unavailable for that project. So Fleischer reached out to a  
different researcher. He asked David Broockman, another former student of  
Green’s who was then a graduate student at the University of California at  
Berkeley, to copy LaCour’s template. 
Broockman quickly ran into difficulties. LaCour’s success in coaxing voters 
 to participate in the study appeared to be unusually high, and Broockman 
was  unable to replicate it in a pilot project. He reached out to the survey 
company  LaCour said he had used, but the company had no record of working 
with LaCour.  Nor did it have an employee using the name LaCour listed as his 
contact. 
Broockman found other issues of concern. There was no evidence that LaCour  
had compensated the study participants, as he had claimed. And the data 
LaCour  included with his article bore a striking resemblance to a previous 
study on  voter attitudes. That was the smoking gun, said Green, who had served 
as  LaCour’s co-author. 

Green said he approached LaCour’s academic adviser and hatched a plan. In a 
 meeting Monday morning, the adviser laid out the case against LaCour and 
asked  him to produce his raw data. LaCour couldn’t do it, Green said. LaCour 
also  declined to provide contact information for respondents in the survey 
so their  participation could be verified. 
“No one of the irregularities we report alone constitutes definitive 
evidence  that the data were not collected as described,” Broockman and his 
colleagues  wrote in a _27-page report _ 
(http://stanford.edu/~dbroock/broockman_kalla_aronow_lg_irregularities.pdf) 
posted to his faculty page at the 
Stanford  Graduate School of Business, where Broockman recently took a job as 
an 
assistant  professor. “However, the accumulation of many such irregularities, 
together with  a clear alternative explanation that fits the data well, 
leads us to be  skeptical the data were collected as described.” 
Green echoed that impression in his retraction letter.  
“Michael LaCour’s failure to produce the raw data coupled with the other  
concerns noted above undermines the credibility of the findings,” he wrote. “
I  am deeply embarrassed by this turn of events and apologize to the 
editors,  reviewers and readers of Science.” 
For Fleischer, an enduring question will be: Why didn’t LaCour simply 
collect  and use the data? After all, his organization was sending trained 
canvassers out  regularly, and LaCour had access to their work. It would have 
been 
possible to  measure their impact. 
Another conundrum: LaCour’s data seemed to confirm what Fleischer had long  
believed, that the most long-lasting effects occur when the canvassers are 
gay  and speak of their own experiences. Now, Fleischer said, it’s hard to 
say  whether a gay canvasser is more effective than a straight one, or 
whether a  woman who had an abortion is more persuasive on the subject than a 
man. 
 
Fleischer said he remains convinced of the fundamental effectiveness of the 
 approach, that face-to-face interaction can build tolerance and change 
people’s  hearts. 
“We think we’re on the right track with voter persuasion,” Fleischer said. 
 But “we’ll never know for sure . . . until we have an honest,  
independent evaluation.”

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