Get Religion
 
 
 
August 5, 2016 
Sign of the times?  Henry Luce Foundation subsidizes Godbeat work at The 
Atlantic
 
_Richard Ostling_ 
(http://www.getreligion.org/?author=53970d0de4b06a6c9b8923ba) 


 
 
 
 
Through much of U.S. history, newspapers and magazines were commercial  
enterprises where circulation and advertising revenues paid for journalism. 
Times change. Obviously, both income streams are drying up in the Internet  
age. Cable TV news channels exist by delivering eyeballs to advertisers, 
but  they’ve done little with complex and specialized fields like religion. (A 
 notable TV exception is non-commercial, the _“Religion & Ethics  
Newsweekly" show on PBS_ (http://www.pbs.org/wnet/religionandethics/) .) 
A  future possibility is that subsidies from non-profits will largely  
supplant that business model.  If so, can reporters to support themselves?  
Will 
substantive news reporting mean chancey freelancing, or only part-time  
employment, or journalism as an unpaid hobby? Will reporters lacking old-style  
staff jobs make their actual living from public relations work, with 
conflicts  of interest readers are unaware of? Will print media become 
expensive 
channels  reaching a small elite audience? 
Such grim thoughts are roused by the _recent  announcement_ 
(http://www.theatlantic.com/press-releases/archive/2016/07/the-atlantic-deepens-religion-rep
orting-with-two-year-grant-from-henry-luce-foundation/493241)  of a 
significant $490,000 grant from the Henry Luce Foundation  for religion 
coverage by 
The Atlantic and theatlantic.com. With this  two-year grant, the magazine 
will hire a full-time religion editor and a second  journalist with the goal 
of providing “the best conversation about global  religion available today.”
 
An ambitious claim. But in its D.C.-based phase The Atlantic, at 159  years 
old, is the ASME’s 2016 Magazine of the Year and arguably America’s most  
important general-interest monthly. It has distinguished itself recently 
with a  series of informative -- even definitive -- religion articles. Graeme 
Wood’s  2015 “_What  ISIS Really Wants_ 
(http://www.theatlantic.com/magazine/archive/2015/03/what-isis-really-wants/384980/)
 ” demonstrated that, yes, 
today’s terrorists are inspired  by a specific heritage within Islam. 
Staffer Emma Green has produced a series of notable pieces this year, e.g.  
“_Trump’s  Sunday School._ 
(http://www.theatlantic.com/politics/archive/2016/07/trumps-sunday-school/492653/)
 ” The current edition offers Ariel Sabar’
s “_The  Unbelievable Tale of Jesus’s Wife_ 
(http://www.theatlantic.com/magazine/archive/2016/07/the-unbelievable-tale-of-jesus-wife/485573/)
 ,” a 
classic demolition of that fatuous  liberal academic (and journalistic) fad. 
The _Luce Foundation_ (http://www.hluce.org/) , of course, evokes a  
journalistic dynasty. It was funded by donated stock from Time Inc. co-founder  
Henry Luce (1898–1967), a Presbyterian Misssionary Kid raised in China, and by 
 his second wife Clare Boothe Luce (1903–1987), a onetime magazine 
journalist  and, in 1946, a celebrated Catholic convert. Luce’s Time magazine  
pioneered in religion news coverage from its 1923 founding [disclosure: The Guy 
 
worked for its religion section 1969–1998]. 
The Atlantic’s form of magazine journalism is distinct from the  Time 
religion format prior to the current shrinkage of its “back of the  book” 
sections. Except for cover stories and “major takeouts” inside,  Time items 
have 
been heavily condensed. The newsmagazine’s outlook  regarding religion was 
quite interpretive, and yet was more or less nonpartisan,  often with 
multiple staffers involved. Magazines like The Atlantic  feature long-form 
articles 
with a strong point of view from a single bylined  writer, an equally valid 
and valuable aspect of non-fiction journalism. 
Related story ideas: (1) Michael Gilligan, Luce Foundation president since  
2002, launched the “Initiative on Religion in International Affairs” that’
s  aiding The Atlantic. He formerly worked at the Association of  
Theological Schools and was academic dean of the Pontifical College Josephinum, 
 and 
chairs the United Board for Christian Higher Education in Asia. 
(2) Which foundations are today’s key players in religious granting? For  
example, Luce ($825 million in assets) also funds scholars through its 
Theology  Program. The _Lilly Endowment_ (http://lillyendowment.org/) , 
stemming  
from the pharmaceutical giant ($11.8 billion in assets), is crucial because  
religion is one of three main program areas. _Philadelphia-based Pew 
Charitable Trusts_ (http://www.pewtrusts.org/en)   ($824 million in assets), 
from 
the Sun Oil clan,  was once a strategic  resource for evangelical 
Protestantism. Now religion is merely one of 34 fields  of interest and mostly 
that’s 
Pew Research Center polling about faith, a great  resource for journalists 
and  researchers.

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