Stop calling the Islamic State "ISIS"
 
 
 
 
 


Chapter # 3 
 
The geography of   Isis
 
 
 
Isis is  -literally- all over  the map. A good number of  Isis place names 
are known to cartographers.  Examples include:
 
 
Isis  Avenue
Cincinnati, Ohio
 
Isis Street  
San Francisco
Houses in the $1 million range
 
Isis Avenue
Los Angeles
 

Isis Avenue
Inglewood, California











 
Isis Avenue
Hawthorne, California
 
-------------------
 
Isis Street
Earlsfield,  England
Houses priced at 1 million pounds sterling.
Served by London bus route to Isis Street
 
Newspaper stories which insult the name "Isis"
and which incongruously overlook the fact that
the name was not objectionable for many years
until the rise of the Islamic State:
 
 
Daily Mail
January 6, 2015
"unfortunate name"

 
 
Guardian 
October 1, 2015
"embarrassing road name"

 
 
 
Isis Walk
Residential area accessible via sidewalk
Bletchly, England


Isis  Avenue
Bicester, Oxfordshire,  England
 
Isis  Lane
Kingsford, New South Wales,  Australia
Possibly this is connected to "Isis  Lane" also
in New South Wales, located in "Tea  Gardens"
 
Isis  Lane
Epping, suburb of Melbourne, Australia
 
 
 
 
 
 
 
 
 
 
 

Isis Lane
Epping, New South Wales
Possible name change 2017 because of numerous complaints 
and threats; suggested new name "Aditi  Lane"













Isis  Ranch
Strasburg, Colorado
 
Isis Farms 
Avery, Texas
 
Isis  Park
Brean, England
Warren Farm Holiday  Centre
 

 
Isis  Village
Tlokweng, Botswana
 
Isis Park  (neighborhood)
Beylikdüzü, Turkiye  
 
Shire of  Isis
Queensland,  Australia
This was the name of a geographic  area near the city of Bundaberg;
"Isis" is still made use of  by the  Isis District Rugby League Football 
Club,
which is proud of its heritage extending  back decades, 
by Isis Ski Gardens, 
and by schools, roads, rivers, and social  groups.

   
As an article by Ross Kay and Kallee Buchanan of the  Australian 
Broadcasting 
Corporation for September 23, 2014,  points out, the precursor of Isis Shire
dates to 1887 and the name remained in  use until 2008 when the district
was combined with three additional  shires to form the Bundaberg Regional 
Council. Two local areas  still use the name, Isis Central and North Isis.
 



An article in the November 25,  2015 edition of the Daily Mail adds that
one community in particular has  been under pressure to drop the "Isis"
nomenclature but its people have  refused to consider the request,
a sugar cane organization  called the "Isis Club," located in
the town of  Childers.

 
Isis  Falls
Kittitas County, Washington state 
Yakima River  watershed
 
Isis River  
As Wikipedia informs us, :Isis River may  refer to: Isis River (New South 
Wales) 
a tributary of Pages River, Australia; [or] Isis River (Queensland), a 
tributary 
of Gregory River,  Australia.
 
Isis  Creek
Located near Greenstone, Ontario, Canada 
in the Thunder Bay  District.
 
Isis Lake 
near Nipissing, Ontario,  Canada
 
Isis Lake 
Cotswold,  England
Promotional literature describes the lake in these  terms:
 
 
 
Isis Lake is a great family friendly location and  offers a wide range 
of activities...Isis lake offers both carp and trout  fishing, and [nearby 
Lake] 
Windrush allows boating; all within walking distance of  these family 
holiday cottages. [Everything is] located within the  Cotswold Water Park 
and is next door to the South Cerney Outdoor Education  Centre. 
The Lakeside Bar and Brasserie is also a short walk  away, located on 
Spring Lake, offering fine cuisine overlooking the  water ski lake.
[Isis Lake is] close to the lovely old market town of  Cirencester 
and north of Swindon and only 90 miles from London it  is very easily
accessible by road and train.
 
The charm of the area "presents a fine British holiday  with
a dash of American style."




 
 
 
The story of  Oxford and Isis
 
Of all places in the world, at least outside of Egypt, Oxford is most  
closely
identified with the Goddess Isis. Wikipedia explains matters  succinctly:
 
 
"The Isis is the name given to the part of the River  Thames above Iffley 
Lock 
which flows through the university city of Oxford,  England, past Christ 
Church 
Meadow and the focal point of rowing for Oxford  University." There is also
 
 
Isis Lock which connects _Oxford Canal_ 
(https://en.wikipedia.org/wiki/Oxford_Canal)  and _Castle Mill Stream_ 
(https://en.wikipedia.org/wiki/Castle_Mill_Stream) .
 
Apparently the name dates to the Roman  occupation of Britain although
there is some dispute since the possibility  cannot be dismissed that there 
somehow was Celtic origin. That is, the  stretch of the river near Oxford
preserves the original name, which was the  Latin "Tamesis" or maybe 
Thame-isis. The Isis proper was actually the upper river starting at  
Dorchester
(what is now Dorchester-on-Thames) to the  confluence with the
old river Thame, hence Thame-Isis /  Thames.
 
Dorchester-on-Thames is famous for its annual  World Poohsticks Championship
which has been held at there since  1984.
 
As Wikipedia adds,  "current Ordnance Survey maps still label the Thames 
as "River  Thames or Isis" until _Dorchester_ 
(https://en.wikipedia.org/wiki/Dorchester,_Oxfordshire) ."
 
There are sculptures of Isis and Tamesis created by 
Anne Seymour Damer downstream from Oxford found
at Henley Bridge, to the South of  Henley-on-Thames
in Oxfordshire.
 
Two organizations make use of the name of the  Goddess:
 
Oxford Brookes Racing team manufactures Formula Student
race cars that feature an ISIS chassis.
 
Isis Innovation Limited deals with technology transfer issues
and offers related academic consulting.
 
There is also a prestigious journal  called The ISIS, which has been 
published
since 1892. It specializes in "feature  journalism," stories with a lot of 
substance.
Among past writers who appeared in the  magazine have been Hilaire Belloc, 
Evelyn Waugh, Graham Greene, Sylvia Plath, and  someone named
Gyles Brandreth (the last name is German), a celebrity in his own  right
who once was the European _Monopoly_ 
(https://en.wikipedia.org/wiki/Monopoly_(game))  champion and has  been the
President of the _Association of British Scrabble  Players_ 
(https://en.wikipedia.org/wiki/Association_of_British_Scrabble_Players) . He 
also is a 
well known _after-dinner speaker_ 
(https://en.wikipedia.org/wiki/After-dinner_speaker)  who set the world record 
for the 
"longest continuous after-dinner  speech" which lasted 12-1/2 hours,
a stunt for charity purposes. Together  with his wife he  also founded
the _Teddy Bear museum_ (https://en.wikipedia.org/wiki/Teddy_bear_museum)  
at Wimbledon. Among his books  are:
The Book of Mistaikes (1982)
John Gielgud: An Actor's  Life (2001)
The Great Book of Optical  Illusions (1985)
The Joy of Lex:  An Amazing and Amusing Z to A and A to Z of Words (2002)
 
Gyles Brandreth is also somewhat of an expert on the writings
of Oscar Wilde, someone whom I despise, but for the record.....
 
The Isis has a history of financial problems but it has  always
managed to muddle through. It has also been helped out by
several well known benefactors, among them Robert Maxwell,
Elizabeth Taylor and Richard Burton.



Even Oxford has not been immune to troubles associated with
the acronym ISIS, Re: Islamic State. A school for  children
was called Isis Academy until not long ago. However, as an
article in the Daily Mail tells us, 'Isis Academy' [was] forced to 
change its name after headmistress was  asked if she was 
training children to be  TERRORISTS."
 
 
-------------------------------------------------------
 
You would think that in all of this, at  least concerning the United States,
there are grounds for a massive class  action lawsuit against the news media
for abuse of its First Amendment rights,  for reckless disregard of 
proprietary
rights of many businesses and  organizations, for unethical disregard of the
rights of people named Isis, and for  generally being irresponsible and 
stupid.
 
Complaints began to materialize in 2014  and have increased ever  since
with almost no response from television  news organizations. Which is to say
that ABC, CBS, NBC, CNN. MSNBC, and  maybe Fox News as well,
could be the targets of lawsuits seeking  hundreds of millions of dollars
in damages. And the sooner the better.  Nothing excuses the massive
failure of TV news to correct a major  problem that has been pointed out
to its leadership repeatedly during the  past three years.
 
If news people plead ignorance they  would simultaneously be admitting
to gross irresponsibility. Everything  said here is public domain and easy
enough to access. Why didn't executives  at the major television outlets
take the problem seriously?  Hubris  may explain it best but that is hardly
a justification for the damages that  have been caused by the media
in the years since 2013.
 
  
News people still seem oblivious to what they have done. Maybe if  they
owned and used desk top computers instead of pocket-sized toy  computers 
they just might take the imperative to research what they are doing  
seriously.
There may be all kinds of neat-o things you can do with cell phones, such  
as 
taking selfies and the like, but for research purposes an adult computer 
is a necessity: The kind of computer that allows ease of  access to large
scale page layouts, multiple entry information displays, and  sufficient
space to read multi-page research articles and book chapters.
 
And, of course, it is necessary to actually find the activity of  reading
objectively valuable  -not just looking at snippets of data, not just  
brief 
summaries of black and white events, but actually trying to solve 
intellectual problems. But for that you need intellectual curiosity.
 
It isn't just Donald Trump who has no intellectual curiosity
it is almost the entire news establishment.
 
 
----------------------------------------------
 
An article by Edmondo Burr published at  YourNewsWire.com
on November 21, 2015 makes a number of entirely valid points
about how the news media has handled the "Isis story."
 
The title says it all:  We should Stop  Associating the Islamic state
with the Goddess ISIS.
 
What has been happening  by calling the Islamic State "Isis" is that we are
"gifting" Muslim  terrorists with "powers that are associated with the
word itself, the  Goddess ISIS, the patroness of nature and magic
who is able to bring  life to the dead." The metaphor may be
excessive but it sure  gets the point across.
 
The goddess  Isis "is associated with power, health and wisdom."
And now, thanks to the  news media, we "empower...devils with 
the qualities of the  ancient goddess."
 
"I love history, and I  love mythology," said  Edmondo Burr. "That is why,
on August 30, 2001, my wife and I named  our first-born Isis."  Now here
we are, a decade or so later, and the  news media has allowed a "loose
assortment of low-life scumbags to  co-opt that name of compassion, 
magic and power."
 
Part of the problem is that the name  "Isis" rolled off the tongue easily
because "people already  know the word," all along is it has been
"in their subconscious...so it’s easier to connect  meanings to it."
But what the news media has done is to  facilitate evil meanings
to the name. And how is that in any way  justified?
 
Suppose there was a group that the media  decided to apply an
acronym like CHRIST to it? This is the  exact effect that "Isis" has
to all those people and organizations  that regard the name as
sacrosanct or, anyway, as entirely  positive in character. The
"brand," as it were, becomes hopelessly  corrupted. This being the
case, the agency who does the most to  perpetuate this state
of affairs deserves the most  opprobrium.
 
This effects all concerned but especially women.  This means that
"women  named Isis, no matter what their personal attributes, now have  
to put up with associations with this  group  – despite having had the name 
much longer, and doing many good  things in that name."
 
 
This needs to  stop.




 
 
 
Another article that makes important points was published in The  Spectator
 
on June 28, 2014.  This is Dot Wordsworth's "The bloody battle  for 
the name Isis."
 
The story begins, however, with a malapropism. Dot and her husband
enjoyed a good laugh because of a story in the London Telegraph  one day.
 
The newspaper  had published a letter "from the Pagan Federation 
complaining 
that the  acronym Isis ‘is likely to form an inadvertent association in the 
minds  
of hearers  between Sunni jihadists and followers of the goddess Isis’ "
 
After all,  Neo-Pagans are not to be taken seriously, and, besides, their
religious  beliefs are some kind of joke. Except that, even if some  
contemporary
Pagan  religious views do come across as make-believe or the stuff of  naive
fantasy,  there is an entire history behind some of those beliefs which is
as  'mainstream' in importance and anything gets. And qui bono, who  
benefits
from  belittling Pagan religion? 
 
Not only  that, but laughter at the expense of modern-day Pagans often  
follows
from abysmal  ignorance of history. Something may be terribly funny but only
if you don't  know the relevant history. If you learn that history the joke
may be on  you.


This is not a defense of all things Neo-Pagan. While it would be  possible
to quarrel with parts of Charlotte Allen's essay, "The Scholars and  the
Goddess," from The Atlantic magazine for January 2001, basically  she is 
right. The foundation stories about Wicca, for instance, are historical  
fictions. 
Most Wiccans cannot be taken seriously. And scholars know it; Wicca's 
intellectual foundations are akin to Tolkein's Hobbit fables. But this does 
 not 
account for serious classical era religions reborn in the modern era, of  
which 
Isisism is especially prominent  -precisely because it takes  scholarship
seriously and seeks to be true to actual Isis religion as it was once
practiced by real people of history.
 
Dot Wordsworth finally got the idea by the time she had written just a  few
paragraphs of her article. And then she discussed how the regrettable use  
of
the name Isis poisons our shared culture. "Isis works well in English as it 
 is 
a pre-existing word," Dot Wordsworth said, and this helps explain why
the acronym has become as popular as it has. But keep in mind a 
well known effect of this kind of phenomenon: "When  acronyms collide 
the most prominent often drives others to extinction. The popular slimmers’ 
biscuits called Aids rapidly disappeared after the rise of the acronym for 
acquired immunodeficiency syndrome."
 
The term ISIS to identify Muslim crazies who kill innocent people,  who
are hell bent on reviving original Islam as preached and practiced by  a
fanatic bigot with authoritarian personality disorder, does no-one 
the least good.
 

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