Tim O'Reilly: It’s Time to Rewrite the Rules of Our Economy - Evonomics
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Future economic historians may look back wryly at this period when we 
worshipped the divine right of capital while looking down on our ancestors who 
believed in the divine right of kings.

Business leaders making decisions to outsource jobs to low-wage countries or to 
replace workers with machines, or politicians who insist that it is “the 
market” that makes them unable to require companies to pay a living wage, rely 
on the defense that they are only following the laws of economics. But the 
things economists study are not natural phenomena like the laws of motion 
uncovered by Kepler and Newton.

Right now we’re at an inflection point, where many rules are being profoundly 
rewritten. Much as happened during the industrial revolution, new technology is 
rendering obsolete whole classes of employment while making untold new wonders 
possible. It is making some people very rich, and others much poorer.

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I am confident that the invisible hand can do its work. But not without a lot 
of struggle. The political convulsions we’ve seen in the United Kingdom and in 
the United States are a testament to the difficulties we face. We are heading 
into a very risky time. Rising global inequality is triggering a political 
backlash that could lead to profound destabilization of both society and the 
economy. The problem is that in our free market economy, we found a way to make 
society as a whole far richer, but the benefits are unevenly distributed. Some 
people are far better off, while others are worse off.

Many discussions of our technological future assume that the fruits of 
productivity will be distributed fairly and to the satisfaction of all. That is 
clearly not the case. Right now, the economic game is enormously fun for far 
too few players, and an increasingly miserable experience for many others.

As the incomes of ordinary consumers stagnated, companies kicked the can down 
the road a few decades by encouraging them to pay for goods on credit, but that 
short-term strategy is crashing down. In The Marriage of Heaven and Hell, 
written during the most hellish days of the first industrial revolution, the 
poet William Blake issued what might well be a rule as certain as those issued 
by any economist: “The Prolific would cease to be Prolific unless the Devourer, 
as a sea, received the excess of his delights.”

We can wait for the push and pull of the many players in the game to work 
things out, or we can try out different strategies for getting to optimal 
outcomes more quickly. As Joseph Stiglitz so powerfully reminded us in his book 
of that name, we can rewrite the rules.

The barriers to fresh thinking are even higher in politics than in business. 
The Overton Window, a term introduced by Joseph P. Overton of the Mackinac 
Center for Public Policy, says that an idea’s political viability depends 
mainly on whether it falls within the window framing a range of policies 
considered politically acceptable in the current climate of public opinion. 
There are ideas that a politician simply cannot recommend without being 
considered too extreme to gain or keep public office.

Once we’ve pushed the Overton Window wide open, we can start working toward 
more desirable futures, in which machines don’t replace humans, but allow us to 
build a next economy that will elicit the WTF? of astonishment rather than the 
WTF? of dismay.

ASKING THE RIGHT QUESTIONS

I’m not an economist, a politician, or a financier equipped with quick answers 
as to why things can or can’t change. I’m a technologist and an entrepreneur 
who is used to noticing discrepancies between the way things are and the way 
they could be, and asking questions whose answers might point the way to better 
futures.

Why do we have lower taxes on capital when it is so abundant that much of it is 
sitting on the sidelines rather than being put to work in our economy? Why do 
we tax labor income more highly when one of the problems in our economy is lack 
of aggregate consumer demand because ordinary people don’t have money in their 
pockets? When economists like former Treasury secretary Larry Summers talk 
about “secular stagnation,” this is what they are referring to. “The main 
constraint on the industrial world’s economy today is on the demand, rather 
than the supply, side,” Summers wrote.

Why do we treat purely financial investments as equivalent to real business 
investment? “Only around 15% of the money flowing from financial institutions 
actually makes its way into business investment,” says Rana Foroohar. “The rest 
gets moved around a closed financial loop, via the buying and selling of 
existing assets, like real estate, stocks, and bonds.” There is some need for 
liquidity in the system, but 85%? As we’ll see in the next chapter, this great 
money river is accessible only to a small part of our population, and 
relentlessly directs capital away from the real economy.

Why do productive and nonproductive investments get the same capital gains 
treatment? Holding a stock for a year is not the same as working for decades to 
create the company that it represents a share of, or investing in a new company 
with no certainty of return.

John Maynard Keynes recognized this problem eighty years ago during the depths 
of the Great Depression that followed the speculative excesses of the 1920s, 
writing in his General Theory of Employment, Interest, and Money: “Speculators 
may do no harm as bubbles on a steady stream of enterprise. But the position is 
serious when enterprise becomes the bubble on a whirlpool of speculation. When 
the capital development of a country becomes a by-product of the activities of 
a casino, the job is likely to be ill-done.”

Keynes continued, “The spectacle of modern investment markets has sometimes 
moved me towards the conclusion that to make the purchase of an investment 
permanent and indissoluble like marriage, except by reason of death or other 
grave cause, might be a useful remedy for our contemporary evils. For this 
would force the investor to direct his mind to the long-term prospects and to 
those only.” Warren Buffett has proven that this is actually a very good 
strategy. Yet our policies don’t favor the kind of value investing that Buffett 
practices.

A financial transactions tax calibrated to eliminate all the benefits of 
front-running and other forms of high-speed market manipulation would be a good 
place to start, but we could go much further in taxing financial speculation 
while rewarding productive investment with lower rates. Larry Fink, the CEO of 
BlackRock, suggests that at a minimum, long-term capital gains treatment should 
begin at three years rather than one, with a declining rate for each additional 
year that an asset is held.

We could even institute a wealth tax such as proposed by Thomas Piketty. And if 
we were to tax carbon rather than labor, rather than starting by substituting a 
carbon tax for income taxes, it might be better to substitute a carbon tax for 
Social Security, Medicare, and unemployment taxes. These rule changes might be 
costly to some capital owners but might well benefit society overall.

These are political decisions as much as they are purely economic or business 
decisions. And that is appropriate. Economic policy shapes the future not just 
for one person or one company, but for all of us. But we should realize that it 
is in our self-interest to improve the rules we are now playing under. In his 
article about income inequality, Joseph Stiglitz explained how Alexis de 
Tocqueville, a Frenchman writing about American democracy in the 1840s, 
considered “self-interest properly understood” to be “a chief part of the 
peculiar genius of American society.”

“The last two words were the key,” Stiglitz wrote. “Everyone possesses 
self-interest in a narrow sense: I want what’s good for me right now! 
Self-interest ‘properly understood’ is different. It means appreciating that 
paying attention to everyone else’s self-interest—in other words, the common 
welfare—is in fact a precondition for one’s own ultimate well-being. 
Tocqueville was not suggesting that there was anything noble or idealistic 
about this outlook—in fact, he was suggesting the opposite. It was a mark of 
American pragmatism. Those canny Americans understood a basic fact: looking out 
for the other guy isn’t just good for the soul—it’s good for business.”

Throughout history and across continents, economies have played the game using 
different rules: No one can own the land. All land belongs to kings and 
aristocrats. Property is entailed and cannot be sold by the owners or heirs. 
All property should be held in common. Property should be private. Labor 
belongs to kings and aristocrats and must be supplied on demand. A man’s labor 
is his own. Women belong to men. Women are independent economic actors. 
Children are a great source of cheap labor. Child labor is a violation of human 
rights. Humans can be the property of other humans. No human can be enslaved by 
another.

We look back at some of these rules as the mark of a just society and others as 
barbaric. But none of them was the inevitable way of the world.

Here is one of the failed rules of today’s economy: Human labor should be 
eliminated as a cost whenever possible. This will increase the profits of a 
business, and richly reward investors. These profits will trickle down to the 
rest of society.

The evidence is in. This rule doesn’t work. It’s time to rewrite the rules. We 
need to play the game of business as if people matter.

Adapted from with permission from HarperBusiness 

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