Hmm - and yet, the Yellow Pages seem to be doing quite well despite the downturn; the message we are getting is that people are being conservative and sticking to print ads.
It's probably helped that YP is a long-term thing; you can't turn it on and off, you have to buy by the year, and they deliberately reward people for the longevity of their ads. - Korny (not intending to in any way suggest that buying print ads is a good thing! ) On Fri, Apr 24, 2009 at 3:28 PM, Ben Schwarz <[email protected]> wrote: > > A thought: > > Print advertising - 100K doesn't go far > Web - 100K goes far further and allows targeted advertising. > > Businesses focusing on effective marketing during an economic downturn > makes a lot of sense. > > > -- Kornelis Sietsma korny at my surname dot com "Every jumbled pile of person has a thinking part that wonders what the part that isn't thinking isn't thinking of" --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Ruby or Rails Oceania" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/rails-oceania?hl=en -~----------~----~----~----~------~----~------~--~---
