Ouch! That makes Riv customers practically guilty of usury! I forgot there was such a big incentive (though strictly speaking, that would work out not quite as bad as it sounds, since they would be getting the cash up front and selling at retail.) But as I said, I like your idea. It could also feature non-cash incentives, kind of like a club--advance notice of sales, upgrades like pine tar or autographed books when buying that stuff, etc. The first 100 to sign up would be eligible to get their (full price) saddle sacks monogrammed! On second thought, maybe that would all be a bit too much for Grant & Co.
On Thursday, September 15, 2016 at 3:11:14 PM UTC-4, Bill Lindsay wrote: > > "along the concept of Community Supported Agriculture. I recall Riv having > tried something along these lines as a one-time thing, but not a formal > program. I wonder how that went." > > the one-time-thing I recall was a bit of a cash-flow pickle. They needed > a bunch of quick cash to pay for a 100 bike order. They sold $3000 store > credits for $2500, which is pretty expensive cash. Now I think they have > line-of-credit arrangements so they'll never have to do that again. The > fact is, they pay something for line of credit money. The rate is low > because interest rates are really low, and they pay nothing if they aren't > using it. If there was a way for them to incentivize their customers to > invest in the business, that got them access to even cheaper cash than a > line of credit offers, that would be cool for them. > > Bill > > > -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at https://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
