Seems pretty in line with the prices of Linus, Pure, Public, etc. Or even 
entry-level Specialized and Trek. Although I'll grant you those frames are 
4130 CrMo. Do they ride as nice as a Riv? Of course not. But I've ridden a 
few of the above brands, and they're not bad. As to how they do it: I'm 
speculating, but my guess is bulk manufacture in China combined with bulk 
purchase of entry-level parts.

Eric


On Sunday, May 27, 2018 at 2:28:54 PM UTC-4, Dave Small wrote:
>
> I just looked at their website and they're offering seemingly-nice 
> complete bikes for $400 to $750 and that includes delivery to, and assembly 
> by, a local bike shop?  How can they do that?
>
> Dave
>
>

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