Rapha is a good example of the phenomenon outlined in this book:

http://www.amazon.com/Deluxe-How-Luxury-Lost-Luster/dp/B001QXC4P4/ref=sr_1_1?ie=UTF8&s=books&qid=1274919687&sr=8-1

My girlfriend read it, in hopes of gaining insight as to why some
people balk at shopping for used clothing.   She runs a vintage
clothing store.    I picked it up once and couldn't put it down-   if
you dig sociological issues at all it's a thought-provoking read, if a
disturbing one.

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