Their shoes plane.

On 4/8/11, Tim McNamara <[email protected]> wrote:
> On Apr 8, 2011, at 9:17 AM, Bruce Baker wrote:
>
>> On Fri, Apr 8, 2011 at 10:15 AM, Tim McNamara <[email protected]>
>> wrote:
>>
>> On Apr 8, 2011, at 8:55 AM, Bruce Baker wrote:
>>
>> > Timberland has three styles of bicycling shoes for this spring.  Check
>> > out this url.
>> > http://shop.timberland.com/category/index.jsp?categoryId=11322919
>> >
>> > I just bought a pair of the Mens Eartkeepers City Biking Leather Oxford.
>> >  Should get them today.
>>
>> "Pedal Flex" is not a name calculated to appeal to many cyclists...
>>
>> Did you watch the video.  They flex while walking but remain stiff when
>> flexed in the opposite direction....
>
> Nope.  The simple point being that if they want to market their product to
> cyclists, "Pedal Flex" is not an instantly appealing name.  Their marketing
> department may not understand their target market very well, "flex" commonly
> being considered a bad thing by the majority of serious cyclists.  If people
> have to watch a video to understand what the name means, the name was not
> well chosen.  This is marketing 101 stuff.
>
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-- 
Cheers,
David
Redlands, CA

*...in terms of recreational cycling there are many riders who would
probably benefit more from
improving their taste than from improving their performance.* - RTMS

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