> > I have paid for expensive, crappy programs too. But much of the > > computer industry that legitimizes a program (unless its an > advocate > > for the cheap but useful) or sells software will be disposed to > > overlooking it for what appears to be a more expensive and > better supported product. > > Isn't it obvious then that the price has to be decide with > respect to the targeted byers?
Not really obvious - because many developers just think they have targeted buyers but have not. You may not have targeted your customers correctly by your price choice - they may assume it's a toy if its too cheap. And this is just a single factor in targeting, too. Here's an example: one of my clients attended SIGGRAPH as an exhibitor. Their newly released product was on display and it could do some things that you would have to spend several thousands to do with other products. But people walked on by, and I noticed some press people werent stopping (people I knew). So I did my "used salesman routine" and anyone who merely glanced at it I stopped and asked them what their current project was. Within about five minutes or less, I made a sale. You see, they assumed that since we weren't charging a few thousand $$ for it, that it was a toy. *Not given a chance based on price.* Same with the press. Even though the demo (thank god we got a big LCD) caught more and more as we tweaked what it displayed, the visible pricing made them assume it was a toy as well. These are the press that write reviews for all major graphics, video and animation magazines around the world. Not catching the eye of the press means no positive reviews. And there are many, many buyers who either do not spend lots of time scouring websites for products. But they _may_ look if its recommended by someone of significance. Much less chance of that happening without reviews, publishing of announcements and the like. Many new vendors who have no experience in selling and marketing think that tweaking AdWords is the beginning and ending of marketing. They get a squirt of interesting sales at first, then it peters out and they cant figure out why -- do some few things like drop the price, make a free version, etc. There is no single magic bullet for targeting. Best regards, Lynn Fredricks President Proactive International, LLC - Because it is about who you know.(tm) http://www.proactive-intl.com _______________________________________________ Unsubscribe or switch delivery mode: <http://www.realsoftware.com/support/listmanager/> Search the archives of this list here: <http://support.realsoftware.com/listarchives/lists.html>
