> THIS is the cost for the german localization - btw. the > prices are NOW on the same level like the prices in the US, > so Germany was ways cheaper than the US before and now are on > the same level. > > Before there was always a lot of angry posts in several > forums why RB is not available in German, or even the > manuals, ... NOW there is the localization available and > everybody starts whining again.
This does not follow. REALbasic was localized for years and this "cost" was not passed on to the customer. The increase rate though is interesting. If costs and risks are shared appropriately between the local partner and the vendor, its possible to hit close to the _real_ price (ie the USSRP price) before VAT issues. An (up to) 20% difference in street pricing usually wont make much of a difference in unit sales - in markets such as western Europe and Japan. However markets are not so isolated in Europe any more and you cannot constrain trade between countries. If it is possible to use the same license you bought on the US store with the German version download, for example, then the German localization partner (if they are sharing in the risk/profit) losses the opportunity to recoup those costs and therefore get increased risk. More likely, this increase in price is a reflection of either risks associated with localization or that the market will simply accept it. If a product is also heavily focussed on the Mac, this is also not so very strange, since Mac software products (that inhabit retail) often come at a premium price that Mac users have long been willing to pay. Best regards, Lynn Fredricks President Paradigma Software, Inc Joining Worlds of Information Deploy True Client-Server Database Solutions Royalty Free with Valentina Developer Network http://www.paradigmasoft.com _______________________________________________ Unsubscribe or switch delivery mode: <http://www.realsoftware.com/support/listmanager/> Search the archives of this list here: <http://support.realsoftware.com/listarchives/lists.html>
