Joshua Coventry wrote:
> This looks interesting but at $450 per license, that's rather steep.
> Can you expand on what justifies the price? (obviously a lot of work
> and time has gone into this, but apart from those factors).

To sum it up, unique value!

First lets not over look the time and effort put into the FTC. I
have said this several times before on this list that many people
have started projects like the FTC, but have ultimately failed
because they underestimated the difficulty and size of the project
and/or over estimated their skill level to handle the project. So
ask yourself what it would cost you to write the FTC? How much is
your time worth to you? Let's say it took you one man year to
design, code, test, and document it, what would your boss had to
pay in your salary for you to do it? If you think about it that
way, $450 is dirt cheap!

Look at the alternatives, what are they? You have the built in
EditField, the WordGuise plugin, RbEdit (from Excel Software), and
a handful of small specialized EditField like controls. A while
back I saw another project that was trying to create an EditField
replacement, but nothing came of it. The FTC is modeled after
Apple's Pages word processor, so it is going for the high end.
Given that, the FTC literally opens the door for you to write a
cross-platform word processor. I am not saying that is the
intended target for the FTC, but that such a possibility is now
feasible. The more likely scenario is to use the FTC to build in
word processing capabilities and report display capabilities into
your application. If you use the other alternatives, you get what
you pay for and it will show in your application. I once heard a
college professor say about writing software, "Beg, borrow, or
steal before you invent brand new." I am sure he was
being facetious about stealing, but his point was save yourself a
lot of grief and trouble and use existing solutions if they exist.
Given that, there exists no solution out there that filled my
requirements, thus was born the FTC. Out of my need you can now
have access to something you don't have to create yourself!

The FTC has many unique features and especially with beta 10 and
the introduction of custom objects, you can do things in the  FTC
that simply can't be done otherwise. In the next beta of the FTC I
will be adding a capability which will make the FTC broader in its
appeal (so stay tuned). Also note, the greatest feature of the FTC
is that you get the full source code! This gives you maximum
flexibility.

On the negative perception side, I tend to find many
who congregate around the RB environment have a skewed perception
of what a lot of development tools out there cost. I think a lot
of RB users don't truly understand the gem they have in RB! In my
many years of development on projects with millions of lines of
code and hundreds of programmers down to one man projects, RB
can't be beat for the market it addresses. So you see the $300
subscription price for RB and think, oh my that is expensive. Try
paying $1000, $4000, or $8000 a crack for some of the specialized
development tools out there and you will begin to see the value of
RB and what it can do. Likewise, the same argument can be said
about the FTC. The value you are getting from the FTC is great.

I am now nearing the end of the development of version 1.0 of the
FTC. In my opinion the best distribution option for the FTC would
to make it completely free and open source, but obviously I can't
just do that. To that end last Monday, I send email to Geoff
asking if he would want to buy the rights to the FTC and make it
free and open sourced for the entire RB community. So far I have
heard nothing and I have no idea why he has not responded. To this
end, I have two suggestions for the RB community. First, open a
feedback report asking for RS to buy the rights to the FTC and
then get everyone to sign on to it. Second, if you really want to
see the FTC be free for everybody, write Geoff and state your
support for this idea.  I won't personally create the feedback
report myself since this would be self-serving on my part. If you
want it to free, you have to ask for it, but there is no guarantee
RS will do it, but it is more likely to happen if the community is
asking for it.

There is a lot more I could say about the value of the FTC like it
has an full fledged RTF parsing engine that far exceeds RS's
recent efforts, but I have to get back to developing the FTC and
make it more valuable. The proof is in the pudding, so check out
the demo.


_______________________________________________
Unsubscribe or switch delivery mode:
<http://www.realsoftware.com/support/listmanager/>

Search the archives:
<http://support.realsoftware.com/listarchives/lists.html>

Reply via email to