*REAL Software Announces General Availability of REAL Studio Web Edition*

*Groundbreaking tool brings web and smartphone app development to the masses
*

**

*Austin, Texas – December 14, 2010*

**

*News Facts*

REAL Software, creator of object-oriented, cross-platform software
development tools for Mac OS X, Windows and Linux, today announced the
general availability of REAL Studio Web Edition, the first web application
development tool designed for both ordinary people and traditional software
programmers. REAL Studio Web Edition allows users to easily create rich, web
3.0 applications up to 50 times faster than traditional web development
tools by using a single programming language rather than several web
technologies. Because of its unique interface, almost any app built for the
desktop can now be created for the web with ease without the need to learn
five different web technologies.


*Industry Issues / Statistics*

   - Traditional techniques to build web applications are time consuming and
   costly because they require hand coding and the mastery of multiple software
   languages such as HTML, JavaScript, CSS, AJAX and PHP.
   - This coding complexity has prevented many developers as well as
   hobbyists from attempting to create innovative new web-based applications.
   - Typically web applications are made up of source files that can be
   easily accessed through a web server, modified or defaced.
   - According to a report published by Cenzic, Inc. in March 2010, 82
   percent of the reported vulnerabilities in Q3 and Q4 of 2009 were in Web
   applications, the highest number since the company started compiling the
   data.


*Value of REAL Studio Web Edition*

   - REAL Studio Web Edition uses a single, high-level, object-oriented
   language that is tightly integrated with the REAL Studio web framework. This
   allows developers to focus on what makes their application unique.
   - Web Edition’s visual interface builder allows the user to create an
   interface via “drag and drop” rather than hand-coding it in HTML.
   Behind-the-scenes, the web framework translates the user interface on the
   fly into the appropriate web technologies required by the browser, thus
   eliminating the need for the user to know the above mentioned web languages
   and technologies.
   - REAL Studio applications are uniquely compiled to machine code for fast
   execution, allowing developers to sell their software with the knowledge
   that their intellectual property is safe and secure.
   - REAL Studio is the only suite of web application development tools that
   compiles applications to binary code, making them extremely difficult to
   hack.
   - The integrated debugger makes tracking down bugs far easier than
   traditional web development tools. Additionally, the interface controls are
   supported on all browsers, eliminating testing on each browser which is
   required with other techniques.


*Supporting Quotes*

   - “More and more users want applications delivered via their browser, but
   the complexity of doing so made it out of the reach of most people. Now
   ordinary people and software programmers alike, who once thought the
   learning curve was too steep, can build web applications easily and
   quickly,” said Geoff Perlman, REAL Software founder and CEO. “We currently
   have a seven-year-old creating an application using this new tool and if a
   child can learn REAL Studio, anyone can.”
   - “REAL Studio Web Edition allows me to quickly generate a web
   application like nothing I have seen before.  For example, I can build a web
   based form connected to a database in only a few minutes,” commented Gerald
   Bailey of Baileyware. “Its rapid application development (RAD) approach to
   building web-based applications is going to completely revolutionize the
   industry by no longer requiring someone to be an expert in many different
   languages such as HTML, CSS, JavaScript, PHP, etc.”
   - “With Real Studio Web Edition all the knowledge I’ve gained creating
   desktop apps for myself and clients over the years isn’t going to waste and
   can be reused quickly,” said Bob Keeney, founder of software development
   firm BKeeney Software. “There’s no need to learn a new language, IDE, and
   framework so I can now offer my clients web applications with ease, which
   allows me to retain more profits instead of hiring a sub-contractor.”


*Pricing*

REAL Studio Web Edition is available today for $599. It is included in REAL
Studio Enterprise Edition, which also allows developers to create high
quality applications for Mac OS X, Windows and Linux.  REAL Studio
Enterprise Edition is priced at $995. REAL Studio is available in a 30-day
trial and also includes a 90-day money back guarantee.

   - Download Link: http://www.realsoftware.com/download
   - Video and Screenshot Gallery: http://realsoftware.com/web/gallery/
   - Buy: http://www.realsoftware.com/store


*About REAL Studio*

REAL Studio, formerly REALbasic, is a full-featured cross-platform software
development tool suited to creating a wide range of applications, from
utilities to enterprise-class applications. REAL Studio Personal Edition for
Windows, Linux or Mac OS X is priced at $99 and is geared for hobbyists and
students. REAL Studio Professional Edition, required for cross-platform (Mac
OS X, Windows and Linux) compilation, is $299. REAL Studio Enterprise
Edition, made for full-time developers, is priced at $995, and the ability
to develop and deploy on Mac OS X, Windows, Linux, and the web. REAL Studio
Web Edition is now available and priced at $599. For more information or to
download REAL Studio today, visit REAL Software at
http://www.realsoftware.com/download <http://realsoftware.com/download>.

**

*About REAL Software*

REAL Software provides REAL Studio, a cross-platform desktop, console and
web development tool. REAL Software was founded in 1996 and is based in
Austin, Texas. For more information visit
www.realsoftware.com<http://realsoftware.com/>or call 866.825.2114.


 # # #


PR Contact:

Alyssa Foley

[email protected]

512.328.7325
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