PLC status was the wrong goal for Manchester Utd

Chelsea-bound chief is well advised

Tuesday September 9, 2003
The Guardian Notebook

Maybe we should read nothing into Peter Kenyon's departure from Manchester
United to Chelsea other than the obvious: that most chief executives offered
a broadly similar job on twice the money would take it, particularly if one
of the perks is spending Roman Abramovich's millions.
Clearly money is a factor, but it is hard to resist the thought that
Kenyon's departure also says a lot about the state of Man Utd as a public
company. Under Kenyon, it strove to become respectable in the City, even
though 95% of fund managers think the football industry is a bad financial
joke. To prove Man Utd was different, Kenyon refused to pay silly money for
big transfers and demonstrated his love for the shareholders with a special
dividend.
All very commendable, but respectability has not followed. The shareholder
register is still dominated by wealthy individuals and the takeover
speculation has not stopped. In those circumstances, walking away from the
glamour to throw your hat in with a Russian newcomer with no track record in
football suddenly doesn't look so silly. Man Utd was so taken aback that it
couldn't get its act together to confirm the move, despite the listing
requirement for board changes to be announced "without delay".
Suspicious minds will sense further change. In truth, there is very little
point in Man Utd being a public company. It has no need to access the
capital markets and sooner or later one or more of those wealthy
individuals - three Irish multi-millionaires, the Big Brother creator and a
couple of Americans at the last count - will surely want some fun. With that
little lot in the background, maybe Kenyon's move has not just financial,
but strategic, logic: at least with Abramovich you know who you will be
working for this time next year.


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