Well said, Art!

btw - some of us coders put it all in one basket, it's a "language" if 
you gotta know how to speak it.  I like to think we are the emotional 
mature ones hehehehe

Diana

Art Thompson wrote:
> Hi Baxter,
>
> Welcome to the fold. The requirements of today's "graphic designer" -- 
> at least if you go by current job postings -- are ludicrous. Don't 
> believe those postings that list "HTML/CSS/PHP/JavaScript/Flash" as a 
> requirement for a "graphic designer." That's just plain stupid 
> talking. Front-end design and back-end development /are /two totally 
> different disciplines (which have little to do with print design) and 
> it's been the ignorance of HR people who have created this fictitious 
> skill set. Not that there isn't significant front-end development 
> these days, what with all the browser enhancements that JavaScript is 
> providing. But I would suggest that there are copy-and-paste JS 
> "users" and full-on JS "developers." The "users" often fall in the 
> front-end design camp.
>
> Now, if you freelance, you regularly have to be creative director, 
> designer, copywriter, marketer -- oh yeah, and user interface 
> designer, HTML/CSS coder (I know those aren't "coding" languages, stop 
> freaking out you "coders") and even back-end solution provider. By 
> "back-end solution" I mean, you have a client site that requires some 
> actual server-side code and/or database like a contact form, 
> validation cookie, etc. and you go for an off-the-shelf solution like 
> a WebAssist php module. Sometimes, you might even stretch out and 
> install WordPress yourself and possibly even create a custom theme. 
> You've got no claim to be a php/MySQL developer by doing this, but you 
> are providing your clients with these solutions nonetheless and, in 
> most cases, that's what counts.
>
> Then there's your /own/ website, which you want to completely rock. 
> More php modules, Twitter/RSS integration and possibly even -- 
> DUM-DUM-DUM -- Flash. Where does it end?
>
>  I'll tell you: where ever you're comfort level starts waning. This 
> also applies to all of the non-web disciplines I listed above 
> (copywriter, marketer, etc), which may or may not be your forte. You 
> find the dividing line and then defer to others who specialize in what 
> you don't. In the meantime you say "yes" to every project that comes 
> along and then figure out how the heck you'll get it done. And, 
> fortunately, you're in Austin where there are loads of talented people 
> in every discipline eager to help out.
>
> On a nerdy note, I think it's important to recognize (since the HR 
> folks who post these ridiculous requirements don't) that print design 
> and interaction design are two totally different disciplines that 
> nevertheless share a lot of the same foundations (type, layout, color, 
> etc). Just because someone can design a terrific logo or book cover 
> doesn't mean they know jack about usability. Interestingly, higher 
> education seems to be scrambling to figure out a way to integrate 
> interaction within a core design curriculum to hopefully one day churn 
> out such a hybrid "designer." Let's see what happens.
>
> Cheers,
>
> Art Thompson, Jr.
> Logical Things - Web, Design & Marketing Solutions
> 917-609-1158 [m]
> 512-692-9865 [w]
> www.LogicalThings.com <http://www.LogicalThings.com>
> twitter.com/LogicalThings <http://twitter.com/LogicalThings>
> www.linkedin.com/in/LogicalThings 
> <http://www.linkedin.com/in/LogicalThings>
>
> I'm growing a moustache for Movember as I'm passionate about fighting 
> men's cancer.
> Please give: http://us.movember.com/mospace/441824
>
>
> On Tue, Nov 24, 2009 at 11:41 AM, Baxter <baxter...@gmail.com 
> <mailto:baxter...@gmail.com>> wrote:
>
>     Hello, I am new here and actually just stumbled across Refresh Austin
>     on Twitter, from what I gather it sounds like an amazing tool to bring
>     Austin professionals together.
>
>     Recently like many of you I was laid off. I have been freelancing
>     while I actively look for new opportunities but it seems now more than
>     ever businesses are trying to consolidate heads and being a graphic
>     designer is hardly about designing and is more about being a one stop
>     marketing shop. It seems like so many jobs require you to be a great
>     print designer, proficient backend web programer, know server
>     technologies, be able to copywrite, be an illustrator, and be a good
>     photographer.
>
>     I have a "can do attitude," and consider myself to have a pretty broad
>     skill set but am starting to find this is pretty unreasonable to think
>     anyone can excel in all of these individual areas. Especially the
>     mental/education disconnect between creative design and backend
>     programming.
>
>     How do you think this gap will be bridged in the coming years? Will
>     designers be forced to be equally backend programmers to stay employed
>     or will programmers be forced to learn design? Will they go back to
>     being two very diverse fields of expertise? Or will new technologies
>     solve the problem and make it easier for both designers and
>     programmers?
>
>     Would love to hear your opinions.
>
>     Baxter Orr
>     www.baxterorr.com <http://www.baxterorr.com>
>     www.twitter.com/baxterorr <http://www.twitter.com/baxterorr>
>
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