<http://online.journalism.utexas.edu/>


 <http://online.journalism.utexas.edu/>

http://online.journalism.utexas.edu


 A program of the Knight Chair in Journalism, the UNESCO Chair in
Communication at the University of Texas at Austin, and the Knight Center
for Journalism in the Americas at the University of Texas at Austin


 Symposium program highlights online journalism trends in the industry and
academia

By Robert Rich


 The program for the 11th annual International Symposium on Online
Journalism was officially released this Tuesday, and on paper, it is the
biggest event yet, thanks in no small part to a record-breaking number of
papers 
submitted<http://online.journalism.utexas.edu/detail.php?story=285&year=2010>,
a new venue<http://online.journalism.utexas.edu/detail.php?story=284&year=2010>,
and a new format.

 The tremendous growth of the symposium provides the catalyst for the venue
switch. For an event that started in the small LBJ room on the 5th floor of
the University of Texas College of
Communication<http://www.communication.utexas.edu/>before branching
out to the A.C.E.S. building elsewhere on campus, the move
to the beautiful AT&T Executive Education and Conference
Center<http://meetattexas.com/>speaks to the importance of the issues
discussed at the event, as well as
the stature of the professionals and academics the symposium brings every
year.


 The talk will be fast and furious from the opening minutes of the symposium
thanks to keynote speaker Steven
Kydd<http://www.demandmedia.com/executive-leadership/steven-kydd/>,
executive vice president and head of content for Demand
Media<http://www.demandmedia.com/>.
On its website, the company boasts, "We produce tens of thousands of
articles and videos every month and are growing fast. We are the largest
provider of video content to YouTube, and our articles and videos are seen
on popular websites such as LIVESTRONG.COM <http://www.livestrong.com/>,
eHow <http://www.ehow.com/>, GolfLink <http://www.golflink.com/>,
Trails.com<http://www.trails.com/>,
and many more." Their content reaches 100 million unique users per month,
which is pretty amazing. But some journalists are skeptical about the
company for fear that it will flood the internet with useless content
strategically created to fool the search engine algorithms and put its
material at the top of Google <http://www.google.com/>. Jeff Jarvis is
perhaps the most intriguing of the commenters,
saying<http://www.buzzmachine.com/2009/12/14/content-farms-v-curating-farmers/>a
hefty
amount <http://www.buzzmachine.com/2010/02/08/stop-selling-scarcity-2/>about
the
company<http://www.buzzmachine.com/2010/02/22/medias-evolving-spheres-of-discovery/>on
his blog
BuzzMachine <http://www.buzzmachine.com/>. Whatever each individual's
personal opinion of Demand may be, Kydd is a talented executive with stints
at Yahoo! <http://www.yahoo.com/> and 20th Century
Fox<http://www.foxmovies.com/>on his resume, and his keynote address
promises to be interesting at the
least.


 Not surprisingly, one of the biggest topics at the symposium this year will
focus on the new generation of tablet computers, sparked by the Apple
iPad<http://www.apple.com/ipad/>.
Joshua Benton, director of the Nieman Journalism
Lab<http://www.niemanlab.org/>at Harvard University, will chair a
panel aimed at exploring mobile
journalism and the ways in which the industry is adapting to not only
tablets like the iPad, but also e-readers and smartphones. The panel will
feature two journalists from the design side of the industry - Tom Bodkin,
assistant managing editor and design director of The New York
Times<http://www.nytimes.com/>and Scott Dadich, creative director of
Wired
magazine <http://www.wired.com/>. Rounding out the panel is Gilbert
Fuchsberg, CEO of Skiff <http://www.skiff.com/>, the company responsible for
the Skiff reader, a fascinating e-reader that many are calling better than
the iPad<http://www.technovelgy.com/ct/Science-Fiction-News.asp?NewsNum=2718>.



 Directly opposite the reader panel is a session dedicated to the newspaper
companies, aptly titled *Strategies to survive the digital era*. Earl
Wilkinson<http://online.journalism.utexas.edu/detail.php?story=288&year=2010>of
the International
Newsmedia Marketing Association <http://www.inma.org/> will chair the panel,
which features Jim Moroney, publisher and CEO of The Dallas Morning
News<http://www.dallasnews.com/>and the 2008 symposium keynote
speaker, and Eivind Thomsen, senior vice
president of the Norway-based Schibsted Media Group<http://www.schibsted.com/>.
John Paton, CEO of the Journal Register
Company<http://www.journalregister.com/>,
will also sit on the panel. Jeff Jarvis wrote an interesting
post<http://www.buzzmachine.com/2010/01/11/john-paton-on-newspapers-future/>about
Paton earlier this year, and it provides a good primer for those
unfamiliar with Paton and what he does. As long as there are newspapers, the
discussions in this panel will be necessary each and every year, and the
strength and talent of those assembled this year is off the charts.


 Attendees of past symposiums will notice that rather than dividing the
event into one day for panels with professionals in the field and one day
for academics, the two have been mixed for 2010. Combining the two areas is
a fitting statement for journalism, as many have expressed the need for
communication<http://online.journalism.utexas.edu/detail.php?story=287&year=2010>between
both sides to more properly tackle the issues facing journalism.
This year is a record-breaking one for the event on the research side, as more
papers were 
submitted<http://online.journalism.utexas.edu/detail.php?story=285&year=2010>than
ever before, prompting the selection of 24 papers for the 2010
symposium, as opposed to the approximately 12 that usually get selected.
Research chair Amy Schmitz Weiss, an assistant professor at San Diego State
University <http://jms.sdsu.edu/>, will head the academic portion of the
event, including chairing a panel exploring the innovations in journalism
scholarship, highlighting papers about everything from the upcoming CBC
music wiki<http://online.journalism.utexas.edu/detail.php?story=287&year=2010>,
written by Alfred Hermida and Amanda Ash of the University of British
Columbia Graduate School of Journalism <http://www.journalism.ubc.ca/>, to a
case study of the Interactive News Technology department at The New York
Times <http://www.nytimes.com/> by Cindy Royal of Texas State
University<http://www.masscomm.txstate.edu/>.


And all of that is only the first day.


 The second day promises to be just as exciting and will start off with a
bang via a panel looking at innovations in online journalism
internationally. Harry Dugmore, MTN Chair of Media and Mobile Communications
at Rhodes University <http://www.ru.ac.za/> in South Africa, will bring his
knowledge of SMS news distribution, as well as Mario Tascón of
LaInformacion.com <http://www.lainformacion.com/>. The other panelist, Roman
Gallo, is a part of one of the most intriguing projects that will be
discussed at the symposium. Gallo is the CEO of PPF Media
Group<http://www.ppf.cz/en-html/?sec=1255057>,
a Czech Republic media organization headed by a consumer banking group and
one that aims to bring a truly hyperlocal
approach<http://www.editorsweblog.org/analysis/2009/05/nase_adresa.php>to
the news. Along with a central newsroom, being called the Futuroom,
the
group is opening newscafés in their local bureaus, making way for a
legitimately personal connection between journalist and consumer.


 Another former keynote speaker, Dan Gillmor, will chair a panel on
participatory journalism with David Cohn of Spot.us <http://spot.us/>, Jan
Schaffer of the J-Lab, the Institute for Interactive
Journalism<http://www.j-lab.org/>and Ethan Zuckerman, co-founder of
Global
Voices Online <http://globalvoicesonline.org/>. A big issue in the
profession is the new wave of non-profit journalism ventures that are
popping up around the country. The president and CEO of the Knight
Foundation, Alberto Ibargüen, will lead a panel to discuss the
sustainability of the new generation of non-profit journalism enterprises
created on the Web. The panelists will be Evan Smith, CEO and editor of the
newly launched Texas Tribune <http://www.texastribune.org/>; Scott Lewis,
CEO of Voice of San Diego <http://www.voiceofsandiego.org/>, Jim O’Shea,
co-founder and editor of Chicago News
Cooperative<http://www.chicagonewscoop.org/>;
and Matt Thompson, product manager for NPR Project
Argo<http://www.current.org/news/news0911argo.shtml>.



 In all, the program for the 2010 symposium is one of, if not the best, in
the 11-year history of the event, and will appropriately, feature speakers
from 11 countries, including:

   - Belgium
   - Brazil
   - Canada
   - Czech Republic
   - Egypt
   - France
   - Norway
   - South Africa
   - Spain
   - Turkey
   - United States

It has been a big year for online journalism, and as things continue to
progress with rapid speed, the symposium will once again bring together the
big players in the industry to explore and get a grasp on the innovations
and techniques that are popping up in seemingly unending fashion.

Published Mar 09, 2010 17:14

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