Art Isn't "brand" a branch of marketing?
Best practice SEO says that you host your videos elsewhere(s) and then embed a player from one of them in your site. Forget about "share(ing) screen real estate with anyone else's logos." Posting on video sharing sites is way to increase traffic to the mothership. That's just basic SEO - increase your links in. All of the posted videos have links to the mothership in their descriptions. The Pro memberships for blip.tv (SD) and Vimeo (HD) provide the best abilities in terms of length of clip, filesize, desktop tools, etc. And they are dirt cheap per year. TubeMogul is a multi-sharing site uploader. Create accounts on many sites (including iTunes) and upload the file once and they distribute across many sites. Wordpress 3 has a cool new feature for video. If you paste the URL of a YouTube video into a content area in a page or post it creates the embed for you. If you can, scare them away from serving off their own server. You need a server optimized for video for best playback. and if their customers are outside of Texas they will need to serve their video through a CDN (content delivery network.) Hosting video is not web hosting. They are different and let no one tell you differently. For "private" video serving lok into AudioVideoWeb.com. Competitve prices for archival (on demand) and streaming video. (They helped me out of a huge jam for an international Latino conference and I will be forever in their debt.) There are other companies out there too. They have the optimized servers and CDNs just like YouTube, etc. but you don't get all the good search juice if you use them. Check out Steve Garfield's book "Getting Seen" for great info about online video. Cheers and good luck! Cheers! Todd O'Neill Managing Director DoingMedia Catalyst C4 Workspace On Tue, Aug 24, 2010 at 1:03 PM, Art Thompson, Jr. <[email protected]>wrote: > Thanks, Jonathon! > > My FIRST recommendation was to upload to Vimeo/YouTube and just copy/paste > embed tags, but these folks are brand managers. They won't share screen real > estate with anyone else's logos... > > Thanks for the specs. I may suggest they include a mobile option, but that > depends on their demographic and whether it's worth the effort. > > Cheers! > > > *Art Thompson, Jr.* > Logical Things, Inc. > 917-609-1158 [m] | 512-777-1158 [w] > www.LogicalThings.com <http://www.logicalthings.com/> > Find us on Facebook, Twitter & LinkedIn as "LogicalThings" > > We design, build and deploy branded Microsites, Landing Pages, Blogs, > Eblasts and Whatever Comes Next. > > > On Tue, Aug 24, 2010 at 12:50 PM, Jonathon Wilson > <[email protected]>wrote: > >> Just to pose the question. Are they opposed to simply using a video >> streaming site, such as YouTube or Vimeo to host their videos? Their >> embeddable players are very good, they automatically re-transcode to >> multiple levels of quality from mobile up to HD, and they own all of the >> bandwidth requirements. The drawback -- the videos are "somewhere else" in >> addition to your site -- but if they're promotional videos, this may turn >> out to be an additional traffic source. >> >> If they want to host themselves, the specs vary, depending on the >> connection speed, and computing power of the end user. A middle-of-the road >> starting point for a 'normal' desktop high-bandwidth (cable, etc.) end user >> would be something like >> >> Video Dimensions: 640x360 (or 640x480 if not widescreen) >> Bitrate - around 600k/sec. >> Video codec - probably Mp4 (x264) if using a flash player >> Audio codec - probably Mp3 at 96k/sec, although I think the latest flash >> player can handle AAC which has better quality at a lower bitrate. >> >> Ideally, you could provide a Mobile Version for smartphones (around >> 320x240), a low desktop, a high desktop, and then various HD flavors (like >> YouTube supports). >> >> I've simply hosted my videos on Youtube for so long, that I haven't had to >> worry about transcoding specs for quite some time. >> >> - Jonathon >> >> -- >> Our Web site: http://www.RefreshAustin.org/ >> >> You received this message because you are subscribed to the Google Groups >> "Refresh Austin" group. >> >> [ Posting ] >> To post to this group, send email to [email protected] >> Job-related postings should follow http://tr.im/refreshaustinjobspolicy >> We do not accept job posts from recruiters. >> >> [ Unsubscribe ] >> To unsubscribe from this group, send email to >> [email protected]<refresh-austin%[email protected]> >> >> [ More Info ] >> For more options, visit this group at >> http://groups.google.com/group/Refresh-Austin >> > > -- > Our Web site: http://www.RefreshAustin.org/ > > You received this message because you are subscribed to the Google Groups > "Refresh Austin" group. > > [ Posting ] > To post to this group, send email to [email protected] > Job-related postings should follow http://tr.im/refreshaustinjobspolicy > We do not accept job posts from recruiters. > > [ Unsubscribe ] > To unsubscribe from this group, send email to > [email protected]<refresh-austin%[email protected]> > > [ More Info ] > For more options, visit this group at > http://groups.google.com/group/Refresh-Austin > -- Our Web site: http://www.RefreshAustin.org/ You received this message because you are subscribed to the Google Groups "Refresh Austin" group. [ Posting ] To post to this group, send email to [email protected] Job-related postings should follow http://tr.im/refreshaustinjobspolicy We do not accept job posts from recruiters. [ Unsubscribe ] To unsubscribe from this group, send email to [email protected] [ More Info ] For more options, visit this group at http://groups.google.com/group/Refresh-Austin
