Austin Startup Week kicks off Tuesday, hopes to become point of
international interest

BY JETTÉ MOMANT


Scientific American Magazine and Wired Magazine recently ranked Austin
as one of the top 10 major tech cities in terms of "geek
friendliness," coming in fourth place behind Seattle, San Francisco
and Los Angeles. The high ranking is largely due to the per capita
amount of stores that sell tech gadgets, the availability of free,
wireless Internet, how many technology jobs were in the region and the
presence of an "active geek community."

Austin’s technologically embracing culture makes it the ideal place to
host the first Austin Startup Week, a tech entrepreneurial
“unconference” from Tuesday, September 6 - Saturday, September 10.

Jacqueline Hughes, a community advocate for local tech startups,
founded Austin Startup Week to spark new leaders, new companies and
new ideas. The goal is to enhance the local entrepreneurial scene and
create an environment that brings startups, developers, marketers,
UI/UXers, college students, recent graduates and investors together in
Austin.

The hopes are that after rallying together for five days of events,
tech companies will decide to move new business ventures to Austin and
that more tech talent will relocate. Some of the supporters and
participants include Infochimps, Austinpreneur Joshua Baer, Twilio,
Austin’s economic developer of emerging technology, Eve Richter, the
Dachis Group’s Bryan Menell, Damon Clinkscales, and the true Austin
startup incubators Cospace and Conjunctured.

Hughes, a self-described  “student of the world, startup junkie and
big dreamer who’s still in alpha,” decided to found Austin Startup
Week after attending Boulder Startup Week in Colorado a year ago.

“I saw that it wasn’t the big firms that were organizing, but rather
new people taking initiatives to draw attention to Boulder’s tech
scene and entice companies and new talent to relocate to Boulder,”
says Hughes of the week-long event that excelled in placing a
spotlight on Boulder’s burgeoning tech scene.

Although companies such as HomeAway, WhaleShark Media, 58Phases and
Evernote have garnered media attention in Austin, Hughes felt that
more awareness needed to be placed on Austin’s smaller, developing
tech players.

“Startups aren’t getting covered in the bigger tech blogs,” says
Hughes. “The five-day event will help put Austin on the map as far as
funding and the attainment of more media attention so more companies
expand here and even more talent moves here.”

The collaborative and crowd-sourced nature of the Boulder Startup Week
unconference was based on the premise that, in any professional
gathering the audience—not just those selected to speak on stage—has
interesting thoughts, insights and expertise to share, and seemed like
the perfect model for Austin’s bootstrapped culture.

Hughes started piecing together Austin’s event at the end of May and
quickly made the planning process her full-time job. She leveraged the
relationships she’d cultivated when attending over 100 events in 2010
to quickly orchestrate the unconference.

“Because of the relationships developed during these events, I was
able to easily drop a note to someone and ask for their assistance
with assembling the event schedule.”

Strategically scheduled, the first Austin Startup Week revolves around
events already taking place such as Capital City Demo Day, API Hack
Day, Austin Young Chamber of Commerce Office Space Quote-A-Long at
Alamo Drafthouse, and Big Data Love Happy Hour.

“I reached out to different companies and organizations that were
already putting on tech related events and asked if they’d be
interested in being incorporated into Austin Startup Week.”

Austin-preneur Josh Baer, Managing Director at Capital Factory was one
of the first people Hughes connected with. “He was extremely receptive
when I first approached him,” she says. “I think he sees something
missing here too, and he was willing to step up and be a leader.”

“When Jacqueline reached out to me I immediately said ‘Yes’,” said
Baer. “We were already bringing in dozens of investors that week from
outside Austin for the Capital Factory Demo Day. Bringing in
entrepreneurs and engineers at the same time is a wonderful synergy.
That's what Austin needs right now: more talent and more money for
early stage companies. … I'm glad to see that Startup Week is getting
widespread support from dozens of local startups and hundreds of
participants.”

Hughes has enlisted the help of the large and local HomeAway and
Dachis Group as well as smaller and medium sized companies like
Infochimps, which is cosponsoring the Demo Crawl and hosting API Hack
Day and Big Data Love Happy Hour.

“As a homegrown Austin startup, it seemed all too fitting to be one of
the collaborating partners on the event,” says Winnie Hsia, Community
Manager at Infochimps.

“We are looking forward to meeting lots of great new people and
geeking out on Big Data, a monthly happy hour held to encourage big
data developers, startups and others to come together to share their
common passion for Big Data. And our API Hack Day is particularly
compelling - it's always incredibly exciting to see what some sleep
deprivation, hard work and Red Bull can produce!”

Other networking activities during Austin Startup Week include: an ATX
Startup Crawl, a Startup Bazaar; showcasing new and established tech
startups, The NextFest; an interactive series on technology and social
entrepreneurship, and WeStart, an enlightening evening where speakers
from the community share an idea they had and how they did or did not
accomplished it.

Speakers include: Garann Means, Austin All-Girl Hack Night, Eric
Silverstein, The Peached Tortilla, Scot Maitland, Live Oak Pharmacy,
Eric Katerman, Forecast, Brandon Wiley,Freefalling: 100% Cloud.
Reservations can be made via their Plancast event page.

Both Hughes and Baer view Austin Startup Week as a tremendous
opportunity to establish a yearly event to further bolster growth in
Austin. They would like to see Startup Week become the internationally
recognized time of year when people visit and experience Austin.

“Austin is already the most desirable startup city to move to,” says
Baer. “People in California, Boston and Miami are saying, ‘I want to
move to Austin’ without even knowing a specific job that they want.
Startup Week can be a catalyst to draw more talent to Austin and to
make them more likely to find a job... It's not a music festival, or a
film festival, or a tradeshow. Startup Week is a celebration of
everything geeky in Austin.”

http://austin.culturemap.com/newsdetail/09-02-11-15-07-austin-startup-week-kicks-off-on-tuesday/?utm_source=Austin+Daily+Digest&utm_campaign=55f022b2a6-Daily_Digest_Austin_2011_09_03&utm_medium=email

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