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Title: Five Essential Steps to Set up Your Author's Web Site
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including "Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of
the Month at http://www.bookcoaching.com/opt-in.shtml and over 160 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-163.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Web Marketing
Description: You may already have your web site up. You may be ready to
create one. The biggest mistake most people make is that they don't write their
site to sell before they contact their web master. Here are five solutions.
Keywords: Judy Cullins, san diego, book coach, bookcoaching, Online
promotion, Website marketing, Web site copywriting, promoting online, free
publicity, Targeted Web sales, target buyers, high web traffic, high targeted
traffic, Web site sales, profitable web site, increase online sales, pursuasive
writing, marketing campaign, epublishing, viral marketing, sales letter
Judy Cullins, M.A.
P.S. To receive a complete list of over 160 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Five Essential Steps to Set up Your Author's Web Site
Judy Cullins Â2005 All Rights Reserved.
You may already have your web site up. You may be ready to create one. The
biggest mistake most people make is that they don't write their Web site to
before they contact their web master. Here are five solutions.
Step One. Get Organized.
Just like anything else, you need to get organized first. What do you need to
learn to put up an attractive, professional, book-selling site? Start a new
folder called "Web Site To Do's." Include in a file called âMy web site's
purpose.â What I can do for my readers, and what money results do I want?
another file called âSales letter for Bookâ and âHome Page Elements.â
Put these and other topics in your computer files and if you like, hard copy
manila folders placed in your "Online Marketing File."
Author's Tip: Save only important papers or computer files, which include
files on your book and its contents. Your Offline and Online Marketing Plans
should be vertical and alphabetical in folders in hard files, or placed within
main computer folder, within which you place different related files.
Step Two. Know your web siteâs purpose before you hire a web master.
Do you want to sell products and services, generate leads, generate interest
for your book, establish credibility as the savvy expert in your field,
improve communications, provide customer service, follow up on leads or sales,
get people to revisit your site to get more information that helps them make
that all-important decisionâto buy? While it's good to offer a lot of free
content, you must also remember your book is a business and you want to make
Step Three. Preplan your Site for Selling
Think of your web site as your virtual office. You need to design each part
of it to titillate and inspire your visitor to locate quickly what they want
and eventually buy from you. It needs to be fast loading, and to be easy to
navigate. You must know your site's purpose before you design it.
What is the purpose of your web site? Sales? Build creditability? Show that
youâre the expert? What do you want to sell? (All sites want to sell
Answer these questions in writing now.
What visitors do you want to attract? (target audience)
Will your Web site have a theme? What is it?
What should be your visitors' action and reaction once they arrive at your
What's challenge or problem does your target visitor have?
What's on your site such as your book to solve that challenge?
By the end of five months, what do you want to achieve? Money? How much?
Clients? How Many?
What's your technical expertise, and are you willing to learn something new,
or delegate it to your inexpensive computer assistant or Web Master?
Step Four. Create an Audience Profile
Do you know who should visit your site? Which of these audiences are yours?
-the targeted for your special topic, the one who wants special skills fast and
easy, the general audience like The Chicken Soup series who want inspiration,
or the online audienceâwho are primarily business people, but want all kinds
of information. They may want to make a home better designed, build a better
relationship, find Mr. Possible, build business income, become healed, raise
spiritual awareness, prioritize goals for financial or personal success, build
internet marketing skills, and more.
Before you design a word, get a visual, and mental picture of your preferred
audience. What do they want? Are they internet savvy? What magazines do they
read? What do they spend discretionary money on?
Step Five. Write a Sales Letter for your book and any other product or
If you arenât making the book sales you want, then you either donât have a
sales letter for each book, or your present one lacks pizzazz and motivation.
This is the time to leave your âwriter of book selfâ home, and bring out
writer to sell your bookâ self.
My first Web site had twenty+ fine books and kits in personal growth, book
writing, and marketing. Sales never went over $200 a month. To correct that, I
created a new site that focused on bookcoaching to include the ten eBooks I
wrote on book writing, self-publishing, online promotion, web copywriting, and
marketing. For this second web site, I paid special attention to sales letters
(without hype) for each teleclass, eBook, and bookcoaching opportunities to
suit each visitorâs income and need.
Sales were $75 the first month, and in four months they reached $2265. The
next year they went to $3000 a month. Four years later, sales are over $4500
each month, and I still work only ten months and take four vacations a year.
Your bookcoach learned it all the hard, slow way, but you donât have to. Just
be willing to open your mind to different skills you can certainly learn. You
wrote a book, didnât you? And you experienced a learning curve there too.
You have choice. Put a sales letter on your home page if you only want to
market one thingâyour book. Or, if you also want to promote a service and
books, put a strong headline on the number one benefit of each book or service
on your home page and link it to your sales letter on another page.
Some experts write long sales letters because they think you need to give
enough information to help your potential buyer make an informed decision to
For email promotion use shorter sales letters and for the web site, longer
Yes, you can post your book on other web sites, but as an author/business
person who is serious about promoting your book and creating a web presence,
will eventually want to create your own web site.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
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