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Title: Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including "Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of
the Month at http://www.bookcoaching.com/opt-in.shtml and over 160 free
articles. Email her at mailto:[EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-164.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Web Marketing
Description: Authors/publishers are great at getting their books written. But
after the initial one-year honeymoon, sales slow down. Write a short sales
letter for each book using these ten steps.
Keywords: Judy Cullins, san diego, book coach, bookcoaching, Online
promotion, Website marketing, Web site copywriting, promoting online, free
publicity, Targeted Web sales, target buyers, high web traffic, high targeted
traffic, Web site sales, profitable web site, increase online sales, pursuasive
writing, marketing campaign, epublishing, viral marketing, sales letter
Judy Cullins, M.A.
P.S. To receive a complete list of over 160 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Judy Cullins Â2005 All Rights Reserved.
Authors/publishers are great at getting their books written. But after the
initial one-year honeymoon, sales slow down. To counter this make sure your
print or ebook will keep on selling from the first day, the first year, even
life. Count on this being a two to three- year project to become well known.
Write a short sales letter for each book.
Whether you have a web site or not, you can write a first class, must-buy-now
sales letter. Since you are making your book a business write a sales letter
for each teleclass and service as well. I even write one for my bookcoaching
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As
you practice, you can an excellent one in two hours.
1. Start the Letter with a Benefit-Driven Headline.
Include similar headlines throughout your sales letter. Make them bold and in
another font to stand out. Then, add the copy below that supports your claim.
Hereâs one. What do your think? âWant a Quick and Easy way to Quadruple
Online Income in Four Months?â
If you answered, "yes" to yourself, the headline succeeds, because you will
keep reading. If you said "No, I don't believe this, " but I'm curious where
this is going," the headline still succeeds. You win when your headline seduces
your potential customer to read on in your sales letter to discover your bookâ
s benefits and features, some fine testimonials, to finally click "buy now"
that takes them to the order page.
2. Make a list of all the problems and challenges your reader has.
To know your audienceâs problems is half of the solution. Before you can
write your bookâs benefits, you need to know the problems. Do they want to
weight? Do they want a lasting relationship? Note where they are now with
particular challenge. Hook your reader to go on with engaging questions such
as âAre you sick and tired of being sick and tired?â âAre you ready to
up on attracting your ideal mate?â
After you list all the concerns and problems your audience wants solved, your
answer for these will formulate your list of benefits. (See #4) Follow each
specific problem posed as a question with your answer. Those are your benefits.
3. Address your Potential Buyer's Resistances.
Remember to tell a background story of where they are NOW (see #3.) so they
will emotionally connect with your book solutions. This is part of your
introduction and is the hook to keep your readers going. Let's say they want to
write an eBook or print book to make themselves the "expert," make life-long
passive income, or share their unique message.
Many people don't write a book because they doubt it will sell well enough
for all the effort, it may not be significant enough, it will take too long,
cost too much money, and they really aren't writers. One, by one, your sales
letter needs to address your audiencesâ concerns and show these potential
how they can become an excellent author and make their books more saleable,
while building their profits.
Authorâs Tip: Make a list of these resistances before you write your sales
4. List the Top Five-Ten Benefits of your Product or Service in Bullet Form.
>From these lists, create and keep in a computer file called, âbook
a list of 5-10 benefits. Include the number one benefit at the top of the
list. You need to know these before you can talk about your book to others.
If you are not rock sure of who your audience is, your sales copy dribbles
away and doesn't meet its target. Keep redefining your audience and know as
about them as you can.
Remember that one benefit is the top undeniable benefitâusually more money
easier, more clients faster, more profits from web sales, better relationships,
and optimum health.
You will place the top five or so bulleted benefits after your sales letter
Introduction. The rest you can sprinkle throughout your copy.
Without a book sales letter to guide your potential buyers on your web site,
you leave them bored, uninspired, without enough information to make that
decision to buy. Your web site and ezine must entertain, inform, and give
benefits to convince your readers to order your book.
For all email promotion campaigns, without a sales letter for each product,
your unique, useful and inspiring information will not get read, people won't
know you as the expert, and you won't make the sales you want.
For part two of this article email [EMAIL PROTECTED]
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
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