Publishing Guidelines: You are welcome to publish this article in its 
entirety, electronically, or in print fre.e of charge, as long as you include 
my full 
signature file for ezines, and my Web site address in hyperlink for other 
sites.  Please send a courtesy link or email where you publish to 
[EMAIL PROTECTED]

Title: Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including "Write your eBook Fast," "How to Market your Business on the 
Internet," and "Create your Web Site With Marketing Pizzazz," she offers free 
help through her 2 monthly ezines, The Book Coach Says...and Business Tip of 
the Month at http://www.bookcoaching.com/opt-in.shtml and over 160 free 
articles. Email her at mailto:[EMAIL PROTECTED] 

Article URL: www.bookcoaching.com/freearticles/article-164.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Web Marketing

Description: Authors/publishers are great at getting their books written. But 
after the initial one-year honeymoon, sales slow down. Write a short sales 
letter for each book using these ten steps.

Keywords: Judy Cullins, san diego, book coach, bookcoaching, Online 
promotion, Website marketing, Web site copywriting, promoting online, free 
Online 
publicity, Targeted Web sales, target buyers, high web traffic, high targeted 
traffic, Web site sales, profitable web site, increase online sales, pursuasive 
writing, marketing campaign, epublishing, viral marketing, sales letter

Words: 811

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 160 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
==========

Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Judy Cullins Â2005 All Rights Reserved.

Authors/publishers are great at getting their books written. But after the 
initial one-year honeymoon, sales slow down. To counter this make sure your 
print or ebook will keep on selling from the first day, the first year, even 
for 
life. Count on this being a two to three- year project to become well known. 

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now 
sales letter.  Since you are making your book a business write a sales letter 
for each teleclass and service as well.  I even write one for my bookcoaching 
services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As 
you practice, you can an excellent one in two hours.

1.  Start the Letter with a Benefit-Driven Headline.

Include similar headlines throughout your sales letter. Make them bold and in 
another font to stand out. Then, add the copy below that supports your claim. 
Hereâs one. What do your think? âWant a Quick and Easy way to Quadruple 
your 
Online Income in Four Months?â

If you answered, "yes" to yourself, the headline succeeds, because you will 
keep reading. If you said "No, I don't believe this, " but I'm curious where 
this is going," the headline still succeeds. You win when your headline seduces 
your potential customer to read on in your sales letter to discover your bookâ
s benefits and features, some fine testimonials, to finally  click "buy now" 
that  takes them to the order page.

2.  Make a list of all the problems and challenges your reader has.

To know your audienceâs problems is half of the solution. Before you can 
write your bookâs benefits, you need to know the problems. Do they want to 
lose 
weight? Do they want a lasting relationship?  Note where they are now with 
their 
particular challenge. Hook your reader to go on with engaging questions such 
as âAre you sick and tired of being sick and tired?â âAre you ready to 
give 
up on attracting your ideal mate?â 

After you list all the concerns and problems your audience wants solved, your 
answer for these will formulate your list of benefits. (See #4) Follow each 
specific problem posed as a question with your answer. Those are your benefits. 
Benefits sell.

3.  Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW  (see #3.) so they 
will emotionally connect with your book solutions. This is part of your 
introduction and is the hook to keep your readers going. Let's say they want to 
write an eBook or print book to make themselves the "expert," make life-long 
passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough 
for all the effort, it may not be significant enough, it will take too long, 
cost too much money, and they really aren't writers. One, by one, your sales 
letter needs to address your audiencesâ concerns and show these potential 
buyers 
how they can become an excellent author and make their books more saleable, 
while building their profits.

Authorâs Tip: Make a list of these resistances before you write your sales 
letter.

4.  List the Top Five-Ten Benefits of your Product or Service in Bullet Form.

>From these lists, create and keep in a computer file called, âbook 
>benefitsâ 
a list of 5-10 benefits. Include the number one benefit at the top of the 
list. You need to know these before you can talk about your book to others.

If you are not rock sure of who your audience is, your sales copy dribbles 
away and doesn't meet its target. Keep redefining your audience and know as 
much 
about them as you can.

Remember that one benefit is the top undeniable benefitâusually more money 
easier, more clients faster, more profits from web sales, better relationships, 
and optimum health.

You will place the top five or so bulleted benefits after your sales letter 
Introduction. The rest you can sprinkle throughout your copy.

Without a book sales letter to guide your potential buyers on your web site, 
you leave them bored, uninspired, without enough information to make that 
decision to buy. Your web site and ezine must entertain, inform, and give 
enough 
benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, 
your unique, useful and inspiring information will not get read, people won't 
know you as the expert, and you won't make the sales you want.

For part two of this article email [EMAIL PROTECTED]
===============
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622


[Non-text portions of this message have been removed]



THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP:

1. Print the article in its entirety. Don't make any changes in the article . 
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL 
  where the articles was posted.

Anything short of following these three rules is a violation 
of the Authors Copyright. 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/ReprintArticles-Paradise/

<*> To unsubscribe from this group, send an email to:
    [EMAIL PROTECTED]

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/
 



Reply via email to