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"9 Highly Effective Marketing Tips" 
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Bob Leduc

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9 Highly Effective Marketing Tips 
Copyright 2005 Bob Leduc 

Here are 9 low-cost but highly effective marketing tips to 
help you boost your sales and profits fast.

Tip 1: 
Look for some low-cost ways you can enhance the perceived 
value of your product or service. Then test raising your 
price. Don't be surprised if both your sales and your profit 
margin go up.

Tip 2: 
Try to limit your customer's decision making to either "Yes. 
I'll buy." or "No. I won't buy". Don't risk losing them by 
including "which one" decisions. The more options you offer, 
the more likely some customers will procrastinate and never 
make the decision ...causing you to lose a sale needlessly.

Tip 3: 
You can demonstrate a low cost for your product or service 
by breaking down the price to its lowest time increment. For 
example, "Enjoy all of this for less than 90 cents a day" 
(for something priced at $325 a year).

Tip 4: 
Add an unexpected bonus to every sales transaction just 
before completing the sale. It prevents customers from 
developing any last minute hesitation ...and changing their 
minds about buying.

Tip 5: 
Print your best small ad on a postcard and mail it to 
prospects in your targeted market. Postcards are inexpensive 
and easy to use. Most recipients who ignore other types of 
advertising will read a brief ad when it's delivered to them 
on a postcard.

Tip 6: 
Prospects who ask questions are usually close to buying. 
Take advantage of this. Don't just answer their question. 
Include a reason for them to buy as part of your answer. 
Then ask for the sale ...or tell them exactly what to do to 
place their order.

Tip 7: 
Collect testimonials from your customers and use them in all 
your advertising. Testimonials provide evidence that your 
product or service delivers the results you promise. For 
maximum impact, use only testimonials that describe specific 
results the customer enjoyed.

Tip 8: 
Include "benefit rich" headlines on all your web pages. Many 
visitors arrive at a web page then immediately click away 
...unless something instantly catches their attention.

Tip 9: 
Continually test and evaluate everything you use or do to 
promote your business. Allocate 80 percent of your 
advertising budget to proven promotions. Use the other 20 
percent for testing new variations. Most businesses using 
this system continue growing - even in highly competitive 

Bonus Tip: 
Handle customer complaints quickly and with a positive 
attitude. Strive to preserve your relationship with them 
instead of your immediate profit from the transaction. They 
will reward you with repeat sales and referrals ...instead 
of punishing you by telling everybody they know about their 
unhappy experience and causing you to lose future customers.

Each of these marketing tips provides a simple, low-cost way 
for you to boost your sales and profits quickly. All you 
have to do is to put them into action.

Bob Leduc spent 20 years helping businesses like yours find 
new customers and increase sales. He just released a New 
Edition of his manual, How To Build Your Small Business Fast 
With Simple Postcards ...and launched *BizTips from Bob*, a 
newsletter to help small businesses grow and prosper. You'll 
find his low-cost marketing methods at: 
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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