"9 Highly Effective Marketing Tips"
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9 Highly Effective Marketing Tips
Copyright 2005 Bob Leduc
Here are 9 low-cost but highly effective marketing tips to
help you boost your sales and profits fast.
Look for some low-cost ways you can enhance the perceived
value of your product or service. Then test raising your
price. Don't be surprised if both your sales and your profit
margin go up.
Try to limit your customer's decision making to either "Yes.
I'll buy." or "No. I won't buy". Don't risk losing them by
including "which one" decisions. The more options you offer,
the more likely some customers will procrastinate and never
make the decision ...causing you to lose a sale needlessly.
You can demonstrate a low cost for your product or service
by breaking down the price to its lowest time increment. For
example, "Enjoy all of this for less than 90 cents a day"
(for something priced at $325 a year).
Add an unexpected bonus to every sales transaction just
before completing the sale. It prevents customers from
developing any last minute hesitation ...and changing their
minds about buying.
Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients who ignore other types of
advertising will read a brief ad when it's delivered to them
on a postcard.
Prospects who ask questions are usually close to buying.
Take advantage of this. Don't just answer their question.
Include a reason for them to buy as part of your answer.
Then ask for the sale ...or tell them exactly what to do to
place their order.
Collect testimonials from your customers and use them in all
your advertising. Testimonials provide evidence that your
product or service delivers the results you promise. For
maximum impact, use only testimonials that describe specific
results the customer enjoyed.
Include "benefit rich" headlines on all your web pages. Many
visitors arrive at a web page then immediately click away
...unless something instantly catches their attention.
Continually test and evaluate everything you use or do to
promote your business. Allocate 80 percent of your
advertising budget to proven promotions. Use the other 20
percent for testing new variations. Most businesses using
this system continue growing - even in highly competitive
Handle customer complaints quickly and with a positive
attitude. Strive to preserve your relationship with them
instead of your immediate profit from the transaction. They
will reward you with repeat sales and referrals ...instead
of punishing you by telling everybody they know about their
unhappy experience and causing you to lose future customers.
Each of these marketing tips provides a simple, low-cost way
for you to boost your sales and profits quickly. All you
have to do is to put them into action.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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