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Title: Nine Hot-Selling Points to Bring More Print and eBook Sales--Faster!
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Article URL: www.bookcoaching.com/freearticles/article-62.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Targeted Web
Traffic, and Power Writing for Web Sites That Sell, she offers free help
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the
and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free
articles. Email her at [EMAIL PROTECTED]
Category: writing / self-publishing / ebooks
Description: Write, finish, and publish your ebook fast to pull Online sales.
Receive ongoing, lifelong multiple streams of income, raise your credibility
and trust ratings with clients or customers. Get your message out so the world
can be a better place using these "Nine Hot-Selling Points."
Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing,
self-published book, book publishing, bookcoach, titles sell books, how to
book, publicize and promote your book, market your book online, ebook
promotion, book selling, book profits, free promotion.
Judy Cullins, M.A.
P.S. To receive a complete list of over 170 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Nine Hot-Selling Points to Bring More Print and eBook Sales--Faster!
Judy Cullins ©2005 All Rights Reserved.
Whether you write a print or an eBook, consider that when you know the
"Essential Nine Hot-Selling Points." you will write a more focused, easy to
book, giving your potential readers the answers they seek.
Why write an eBook?
You want ongoing, lifelong streams of income. You want to raise your
credibility and trust ratings with clients or customers, and get your message
the world can be a better place.
Yet, you want to spend only a little time on it. (Would you be willing to
spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You
want to market Online at a low-cost investment. And, for some of you, you are
ready to be innovative and even take a small risk to get your eBook read by
millions, rather than hundreds!
Where are You Now?
You have the idea for your eBook; you have a lot of ideas! Take a moment and
decide which one you are most passionate about now and will be for the next
year or so. Focus on one great idea, and then add others you know your Online
audience will buy. Wherever you are, you want to know what is the next step.
Always remember you can write your print and eBook at the same time. These
tips refer to both publishing ways. Remember you can sell print or eBooks
You have your eBook well on its way, but aren't finished. You need advice on
how to get it done, what's needed to publish (not much!), and how to
distribute it to attract Online or toll-free telephone sales.
Who Should Write and Self-Publish an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a businessperson who wants to serve a wider community.
- If you are willing to move much faster than traditional publishing
- If you want to create active, ongoing sources of income.
One method to help make your eBook successful is to know and apply the
essential "Nine Hot-Selling Points." excerpted from "How to Write your eBook
Other Short Book--Fast!"
Nine Things to do Before Writing Your eBook
Every part of your book can be a sales tool. Include the below tips, and
you'll sell more books than you ever dreamed of.
1. Write for your one preferred audience. Not everyone wants your book. Find
out what audience wants/needs your book? What problems does your book solve
for them? Create an audience profile and keep your audience's picture in front
of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup
For The Teenager, For The Prisoner, and other specific groups sold far more
copies than the original Chicken
2. Write a sizzling book title including benefits. You have eight to ten
seconds to hook your potential buyer. While an eBook cover doesn't need fancy
graphics you will want to create one that can be printed both in color and
and white. It must be easy to see and read. Include a benefit or two in your
title and cover to compel your audience to buy.
3. Write a thirty-second "tell and sell." You only have a few seconds to
impress your potential buyer. Include your title, a few benefits, and the
audience. Use sound bites to grab attention. “Write, Finish, and Publish your
Fast to Pull Online Sales” shows professionals how to shortcut each step of
writing, publishing, and promoting a saleable short eBook.
Include a sound bite that grabs attention. Compare your book to a successful
one such as "Passion at Any Age" is the "Artist's Way" for seniors.
4. Write your sales letter/back cover rough draft before you write your book.
This guides you to deliver on your promises within the chapters. In it,
include the benefits your potential buyers want. Include compelling headlines,
other ad copy, benefits, testimonials, and a small blurb about you, the author.
your potential buyers like it, they will buy on the spot.
5. Write your Table of Contents (TOC). As you choose chapter topics, create a
chapter title that hooks your reader. Instead of "Get the Support you Need,"
I chose "Passionate Support" for the book on passion. Include a short blurb
after the title what benefits the reader will get. When people read your TOC
they will see what really hooks them.
6. Write a list of your book's benefits. Without knowing these as your write
your book, it won't answer your potential buyers' questions about your topic.
Benefits show the value of your products. They solve your particular
audience's problem! They show your clients and customers outcomes they will
they read your book. Some common benefits include: more money, less trouble,
more time, less stress, desirable relationships, less drama and trauma, more
zest and energy, and less fatigue.
7. Write your eBook's introduction. Start it with a hook, just like your
chapter beginnings. Involve your audience right away with a question or comment
that includes where they are now. Include the problem your audience has, why
you wrote the book, and its purpose. In a few paragraphs, include more specific
benefits, and how you will present it (format). Keep it under a page. Your
introduction will help you write your Web and email sales letter. Think of it
a mini sales letter.
8. Create a table of contents. Each chapter should have a name, preferably a
catchy one. If your reader can't understand the chapter title, then annotate
it. Add some benefits or a sub title. In my first chapter called "Why Write an
eBook?" I added this partial list of benefits: Ongoing lifelong multiple
streams of income, credibility as the expert, products sell easily online,
are more targeted and hence you create more profit.
9. Reach out to opinion molders. After an initial contact of asking for
feedback, resend them the same chapter and the table of contents of your book.
for a testimonial then. These influential contacts' testimonials will help
promote your eBook Online. You'll want to include five or more in your book
letter for your Web site or email promotion campaign.
Design every part of your eBook to be a sales tool. This beacon brings out
your best: writing a compelling, understandable, and enjoyable book that
millions of Online and offline buyers will want.
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Powerwriting for Web Sites That Sell"
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