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Article Title:
Building Relationships Through Your Sales Copy

Article Description:
Whenever you try to sell anything you need to build a 
relationship with your reader. Few people will buy without 
this vital connection between you and those reading your 
sales copy. 

Additional Article Information:
582 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Feb 24 00:10:01 EST 2006

Written By:     Cathy Qazalbash
Contact Email:  mailto:[EMAIL PROTECTED]

Article URL:

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Building Relationships Through Your Sales Copy
Copyright ©  Cathy Qazalbash
Copywriting For Websites

Whenever you try to sell anything you need to build a 
relationship with your reader. Few people will buy without this 
vital connection between you and those reading your sales copy. 
It doesn't matter what sort of sales copy you are using. It can 
be a small classified ad or a full-blown Sales page. Unless you 
can build up this vital relationship with your reader you will 
make little or no sales.

How do you define a relationship built on merely reading your 
sales copy? It is the feeling a reader will have about you when 
reading your ad or sales letter. Your aim with any of your sales 
copy is to build a good rapport with your reader.

What sort of feelings do you want to create in your reader?

1. Empathy
2. Your product/service can help them resolve their problem
3. Trust
4. Need to buy

A feeling of empathy: Your reader wants to feel that you 
understand their needs and wants. When you sympathize with your 
readers' needs they will be able to form a bond, they will be 
able to say, "yes this person understands what I want and 
understands the problems I am facing."

Creating a feeling that you can and will help them resolve their 
problem. Do not just reel off facts and figures. Show your reader 
positive and strong reasons why your product will help them. In 
this way they will feel that you are genuinely interested in 
solving their problems and really have a product /service that 
will do this.

Trust is the main ingredient in building a relationship with 
your potential customer. Sales can be made or lost on this 
all-important feeling. When people build trust in you and 
your product/service they will buy. 

How do you achieve this?

1. Personalize
2. Empathize
3. Persuade
4. Prove your trustworthiness

Create the need to buy your product

1. State the problem your reader has and emphasize their need 
   to resolve it. Declare your USPS (unique selling position) 
   State what your product/service can do and how it will 
   greatly help your reader solve a problem or satisfy a desire. 

More techniques that will help you build a relationship.

1. Use of "trigger words"
2. Presenting your sales copy (this reflects on you as a 

"Trigger words" are words that touch your reader's emotions. They 
make them feel good and be more inclined to buy. for example: Do 
not just "build your business" "skyrocket your business." You 
can see one trigger word can make your reader feel elated and 
optimistic that this can happen. With this feeling in mind a sale 
is very much more likely, and you have achieved this with one 
word. When you use these trigger words you will build a good 
rapport with your prospective buyer, and increase your chances 
of a sale.

Presentation is critical to the overall impression your visitor 
will get about you. When your ads and sales pages look good your 
reader will be impressed and perceive you as a true professional. 
First impressions are indeed lasting and if your visitor sees you 
as a professional they will build a good relationship with you as 
they read your copy.

So next time you send out an ad however small remember that 
everything your reader sees in your copy will build a 
relationship and can make or break your sale. Strive to impress 
your reader, build a relationship and then close the sale with 
your stunning ad copy. 

Article written by Cathy Qazalbash ©
Cathy is an experienced freelance writer/copywriter
and publisher of the A-Y-B free marketing newsletter



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