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Article Title:
Using The "Let Them Feel The Pain" Promotional Model

Article Description:
One of my favorite copywriting models is the "problem, agitate, 
solution" model. This is where you show your prospects...

Additional Article Information:
552 Words; formatted to 65 Characters per Line
Distribution Date and Time: Thu Mar 30 05:26:18 EST 2006

Written By:     Willie Crawford
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

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Using The "Let Them Feel The Pain" Promotional Model
Copyright © 2006 Willie Crawford
Cash Through Content

One of my favorite copywriting models is the "problem, agitate, 
solution" model. This is where you show your prospects that they 
have a nagging, painful, problem. Then you describe in 
excruciating detail why it really IS a problem that they 
desperately want to solve. Finally, you point out to them why 
your product is the perfect solution.

My friend Stephen Pierce, and several mentors, showed me that 
nothing is more powerful in marketing than PROOF.  This lead me 
to observe how effective it is to use the next logical step, 
which is...

Prove to them that they really do have a problem by actually 
stepping them through experiencing the pain.

Let me give you a few quick example so that you can see how this 
is used very effectively.

Back when free-for-all (ffa) links pages were very popular, there 
were companies that would provide your with a page containing 
links to the submission pages of hundreds of sites. They showed 
you exactly where to go to manually fill in the forms on these 
sites to get a free link pointing back to your site. After every 
25 or so listings, they would have a link offering access to 
their automated submission software.

Many people were thrilled to find the URLs of these submission 
pages all in one place, and they set about gleefully submitting 
their site to the ffa pages. However, after doing this for an 
hour or so, they soon realized how tedious this was. The light 
bulb suddenly came on, and they realize that manually submitting 
to hundreds, even thousands of sites would take DAYS. Then, 
paying a few dollars to do this using an automated system seemed 
very inexpensive.

The company offering the automated submission service had proven 
the VALUE of their service.

The same model has been used in the article submission business. 
A company will give you a page containing the actual link to the 
submission pages of hundreds of article directories and ezine 
publishers who accept articles. Site visitors/authors who 
industriously set about manually submitting their articles to 
hundreds of places soon realize that this was a very poor use of 
their time. So they gleefully pay $20 or so to have their 
articles automatically, or semi-automatically, submitted to 
hundreds of sites.

If you look around, you'll see this model being used over and 
over again. In-fact, to sell many services all you need to do is 
tell them EXACTLY, step-by-step, how to do it. If your step-by-
step instructions are detailed enough, it will seem very tedious, 
and many people will want to hire YOU to do it.  If you also 
offer an automated way to do this, or offer to do this for them 
through your company, they will use you to do it.

This is an incredibly effective method of selling your products 
and services.  Take a close look at your products today. Can you 
structure your sales process so that you demonstrate (prove) the 
value of using YOU to do it... instead of the customer doing it 
themselves. If you can, you should witness a substantial 
improvement in sales when you do.  The whole key is just letting 
them actually experience how painful it is for them to do it 
themselves.  It's a proven model used by countless very 
successful companies :-) 

Willie Crawford is an instructor and partner at Content 
Propulsion Lab where you are shown how to create and then 
semi-automatically distribute your articles and content 
across the Internet (generating massive traffic).  Learn 
how to make content distribution less painful today at:



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