Keywords: bookcoaching, eBook, book coach, self publishing, book marketing, Judy Cullins, book publishing, introduction, book writing, market your book, sales, San Diego, book writing, self-published book, book publishing, titles sell books, how to write a book, publicize and promote your book, market your book online, ebook promotion, book selling, book profits, free promotion Description: Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. Make your introduction a powerful sales tool. When people read your clear, concise personal note to them, they will buy your book on the spot! Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre.e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Title: Sell More Books With Your Sparkling Introduction Author: Judy Cullins Copyright 2006 All Rights Reserved. Article URL: _www.bookcoaching.com/freearticles/article-12.shtml_ (http://www.bookcoaching.com/freearticles/article-12.shtml) Article Autoresponder: [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) Author Contact Email: [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) Category: Writing / Publishing / eBook Format: 65 characters per line Words: 406 Thanks, Judy Cullins, M.A. P.S. To receive this special report from Judy Cullins, author of 10 eBooks go to: _www.bookcoaching.com/reports/WriteATopSellingBook.shtml_ (http://www.bookcoaching.com/reports/WriteATopSellingBook.shtml) ================== Sell More Books With Your Sparkling Introduction Judy Cullins ©2006 All Rights Reserved. Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot! Your Book's Introduction Includes: 1. The hook. Your first paragraph must compel your potential buyer to read more, so they will buy your book. Make your opener short--one sentence is best. Answer their question, "So What? Why should I buy your book?" Your opener might be a shocking statistic or fact, powerful quote, or headline of a top benefit. It may be a short vignette from one of your chapters. Whatever it is, it must grab the reader's attention. 2. The background. Your particular audience has challenges. Describe where they are now, why they haven't succeeded, how they are uninformed in a few paragraphs. Include a few sentences on why you wrote the book. At the end of this information, state your thesis statement, a general statement of what your book will give them. 3. The benefits. In the next paragraphs, keep answering the "So what?" that is inside every potential buyer's mind. Show the general benefits such as increased health, communication, finances or fortune. Show specific benefits. For instance, in “Write your eBook or Other Short Book-Fast!” Create each part of your book as a sales tool, rewrite less, publish cheaper and faster."
4. The format. Every non-fiction book needs a format that gives your audience an idea of what they will experience ahead. They have already looked at the Table of Contents that gives them a general format and direction. In your introduction you need to say what will happen in the coming chapters. 5. The last sentence. Invite your reader into the text of your book. Entice them once again with an enthusiastic "read on." For example in one of my writing books I used this last line, "You've been waiting too long to share your unique message. Read on and apply all the simple steps I give to make you a successful author." Now that you've written a sparkling introduction you have helped your potential buyer decide to take out their wallet and purchase your book. =============== Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," at _www.bookcoaching.com_ (http://www.bookcoaching.com/) and over 200 free articles. ====== _Mailto:[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) or [EMAIL PROTECTED] Phone: 619/466-0622 -- Questions and Orders: 866/200-9743 [Non-text portions of this message have been removed] THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP: 1. Print the article in its entirety. Don't make any changes in the article . 2. Print the resource box with all articles in their entirety. 3. Send the Author a copy of the reprinted article or the URL where the articles was posted. Anything short of following these three rules is a violation of the Authors Copyright. Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/ReprintArticles-Paradise/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
