Keywords: bookcoaching, eBook, book coach, self publishing,  book  marketing, 
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Description: Why write an introduction? Nobody reads it anyway. Up until  
now, this opinion has had clout. Make your introduction a powerful sales tool.  
When people read your clear, concise personal note to them, they will buy your  
book on the spot! 
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Title: Sell More Books With Your Sparkling Introduction
Author: Judy  Cullins
Copyright 2006  All Rights Reserved.
Article URL: 
Article  Autoresponder: [EMAIL PROTECTED] 
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Category: Writing / Publishing / eBook 
Format: 65 characters per line
Words: 406
Judy Cullins, M.A.
P.S. To receive this special report from Judy Cullins, author of 10 eBooks  
go to: 
Sell More Books With Your Sparkling Introduction
Judy Cullins ©2006 All  Rights Reserved.
Why write an introduction? Nobody reads it anyway. Up until now, this  
opinion has had clout. But now, with a shorter introduction of one to two 
and through the five essentials below, your introduction will become the fourth 
sales tool for your book. When people read your clear, concise personal note 
to  them, they will buy your book on the spot!
Your Book's Introduction Includes:
1. The hook. Your first paragraph must compel your potential buyer to read  
more, so they will buy your book.  Make your opener short--one sentence is  
best. Answer their question, "So What? Why should I buy your book?" Your opener 
might be a shocking statistic or fact, powerful quote, or headline of a top  
benefit. It may be a short vignette from one of your chapters. Whatever it is,  
it must grab the reader's attention. 
2. The background. Your particular audience has challenges. Describe where  
they are now, why they haven't succeeded, how they are uninformed in a few  
paragraphs. Include a few sentences on why you wrote the book. At the end of  
this information, state your thesis statement, a general statement of what your 
book will give them. 
3. The benefits. In the next paragraphs, keep answering the "So what?" that  
is inside every potential buyer's mind. Show the general benefits such as  
increased health, communication, finances or fortune.  Show specific  benefits. 
For instance, in “Write your eBook or Other Short Book-Fast!” Create  each 
part of your book as a sales tool, rewrite less, publish cheaper and  faster." 

4. The format. Every non-fiction book needs a format that  gives your 
audience an idea of what they will experience ahead.  They have  already looked 
the Table of Contents that gives them a general format and  direction.  In your 
introduction you need to say what will happen in the  coming chapters.
5. The last sentence. Invite your reader into the text of your book. Entice  
them once again with an enthusiastic "read on." For example in one of my 
writing  books I used this last line, "You've been waiting too long to share 
unique  message. Read on and apply all the simple steps I give to make you a 
successful  author."
Now that you've written a sparkling introduction you have helped your  
potential buyer decide to take out their wallet and purchase your  book.

Judy Cullins, 20-year Book and Internet Marketing  Coach works with small 
business people who want to make a difference in people's  lives, build their 
credibility and clients, and make a consistent life-long  income. Judy is 
of 10 eBooks including Write your eBook or Other Short  Book Fast, Ten 
Non-Techie Ways to Market Your Book Online, The Fast and Cheap  Way to Explode 
Targeted Web Traffic, and Power Writing for Web Sites That  Sell. She offers 
free help through her 2 monthly ezines, "The BookCoach  Says...," "Business Tip 
of the Month," at _www.bookcoaching.com_ (  and 
over 200 free  articles. 
_Mailto:[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED])  or  
Phone: 619/466-0622 -- Questions and Orders:  866/200-9743

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