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Description: Why write an introduction? Nobody reads it anyway. Up until
now, this opinion has had clout. Make your introduction a powerful sales tool.
When people read your clear, concise personal note to them, they will buy your
book on the spot!
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Title: Sell More Books With Your Sparkling Introduction
Author: Judy Cullins
Copyright 2006 All Rights Reserved.
Article URL: _www.bookcoaching.com/freearticles/article-12.shtml_
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Category: Writing / Publishing / eBook
Format: 65 characters per line
Judy Cullins, M.A.
P.S. To receive this special report from Judy Cullins, author of 10 eBooks
Sell More Books With Your Sparkling Introduction
Judy Cullins ©2006 All Rights Reserved.
Why write an introduction? Nobody reads it anyway. Up until now, this
opinion has had clout. But now, with a shorter introduction of one to two
and through the five essentials below, your introduction will become the fourth
sales tool for your book. When people read your clear, concise personal note
to them, they will buy your book on the spot!
Your Book's Introduction Includes:
1. The hook. Your first paragraph must compel your potential buyer to read
more, so they will buy your book. Make your opener short--one sentence is
best. Answer their question, "So What? Why should I buy your book?" Your opener
might be a shocking statistic or fact, powerful quote, or headline of a top
benefit. It may be a short vignette from one of your chapters. Whatever it is,
it must grab the reader's attention.
2. The background. Your particular audience has challenges. Describe where
they are now, why they haven't succeeded, how they are uninformed in a few
paragraphs. Include a few sentences on why you wrote the book. At the end of
this information, state your thesis statement, a general statement of what your
book will give them.
3. The benefits. In the next paragraphs, keep answering the "So what?" that
is inside every potential buyer's mind. Show the general benefits such as
increased health, communication, finances or fortune. Show specific benefits.
For instance, in “Write your eBook or Other Short Book-Fast!” Create each
part of your book as a sales tool, rewrite less, publish cheaper and faster."
4. The format. Every non-fiction book needs a format that gives your
audience an idea of what they will experience ahead. They have already looked
the Table of Contents that gives them a general format and direction. In your
introduction you need to say what will happen in the coming chapters.
5. The last sentence. Invite your reader into the text of your book. Entice
them once again with an enthusiastic "read on." For example in one of my
writing books I used this last line, "You've been waiting too long to share
unique message. Read on and apply all the simple steps I give to make you a
Now that you've written a sparkling introduction you have helped your
potential buyer decide to take out their wallet and purchase your book.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Judy is
of 10 eBooks including Write your eBook or Other Short Book Fast, Ten
Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode
Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers
free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip
of the Month," at _www.bookcoaching.com_ (http://www.bookcoaching.com/) and
over 200 free articles.
_Mailto:[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) or
Phone: 619/466-0622 -- Questions and Orders: 866/200-9743
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