Publishing Guidelines: You are welcome to publish this article in its  
entirety, electronically, or in print fre.e of charge, as long as you include 
my  
full signature file for ezines, and my Web site address in hyperlink for other  
sites.  Please send a courtesy link or email where you publish to 
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) .
 
Title: Top Seven Tips for Writing Internet Articles Readers Love
Author:  Judy Cullins
Copyright 2006.  All Rights Reserved.
 
Bio: Coach Judy Cullins works with small business people who want to make a  
difference in people's lives, build their credibility and clients, and make a  
consistent life-long income with a book. Author of 11 eBooks including Write  
your eBook or Other Short Book Fast, she offers 2 free monthly ezines, "The  
BookCoach Says"  and "Business Tip of the Month," at 
_http://www.bookcoaching.com_ (http://www.bookcoaching.com)  and over 215  free 
articles. 
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) .  Questions and Orders: 
866/200-9743
 
Article URL: _http://www.bookcoaching.com/freearticles/article-228.shtml_ 
(http://www.bookcoaching.com/freearticles/article-228.shtml) 
Article  Autoresponder: [EMAIL PROTECTED] 
(mailto:[EMAIL PROTECTED]) 
Author  Contact Email:  [EMAIL PROTECTED] 
(mailto:[EMAIL PROTECTED]) 
 
Category: Online Marketing
 
Description: Whether you write for ezines, your own web site, or article  
directories, online readers love this free information, and will think of you 
as  
the savvy expert. They will then click onto your web site URL to see more. 
Just  be sure to make your information crisp, clean, clear, and concise.
 
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet  
promotion, bookcoaching, San Diego, eBook, online marketing, increase online  
sales, web site marketing, build web traffic, increase targeted web traffic, 
web  site headlines, marketing tips, eBook marketing, Web promotion, ecommerce, 
 epublishing, viral marketing, sales letter
 
Words:  463
 
Thanks,
Judy Cullins, M.A.
 
P.S. To receive "How to Distribute Your Self Published Book" go to: 
_http://www.bookcoaching.com/distributeyourbookreport.shtml_ 
(http://www.bookcoaching.com/distributeyourbookreport.shtml) 
===========
Top  Seven Tips for Writing Internet Articles Readers Love
Judy  Cullins
©2006
 
Whether you write for ezines, your own web site, or article directories,  
online readers love this free information, and will think of you as the savvy  
expert. They will then click onto your web site URL to see more. Just be sure 
to 
 make your information crisp, clean, clear, and concise.
 
1. Keep your paragraphs short, even a line or two. Online readers will  
ignore long batches of words in long paragraphs, whether in an ezine or at a 
web  
site. This costs the business person or author a lot of sales. Respect   
readers who want material short and sweet. 
 
2. Write tips in their correct format. Use the "Three-Step Formula." If  your 
tips are inconsistent or unclear you will lose your readers. In the first  
step,  give a command like "Do this."  In the second part, say the  consequence 
for not doing it. Or, tell the benefit of doing it. Finally, end  with a how 
to do it, where to find it. 
 
3. Make your article headings compelling. Make headings benefit-driven if  
possible. To make your article easy to read, you need to use headings. Online  
readers like numbered points and headings for quick understanding. 
 
4. After your two-three sentence introduction with a hook, get 
to the  point quickly. Long stories, especially with "I" point of view, turn 
readers  off. They want instant gratification. Keep your article conclusion to 
one or two  sentences, perhaps repeating a few benefits. 
 
5. Tell your readers what you want them to do in your article's signature  
file you include each time you send it out. Without direction you won't get 
them 
 to visit your web site or order your products.They are waiting for your 
magic  formula to make them richer, healthier, or enjoy great relationships. 
Always  offer something free so you can get them to your site and get their 
email.
 
6. Target your article to your most profitable audience.
Not everyone  will want your information, so include your audience in the 
title or  introduction. When you target your audience,  you write more 
compelling,  focused copy that your readers will love. They will reward you by 
checking 
out  where your book is sold. Or where they can get information about your  
service.
 
7. Eliminate all superfluous words such as adjectives and adverbs like "ly"  
and passive verbs. Because of a lack of effort, novices ruin their work with  
sentences full of  "is" and "was" linking verbs instead of bold verbs.  
Neither books, nor articles will sell with these writing "slugs." 
 
Keep these seven  tips in mind, so that your article will bring your  best 
audience to your service, your web site, and your products. 
 
===============
Judy Cullins, 20-year Book and Internet Marketing  Coach works with small 
business people who want to make a difference in people's  lives, build their 
credibility and clients, and make a consistent life-long  income. Judy is 
author 
of 10 eBooks including Write your eBook or Other Short  Book Fast, Ten 
Non-Techie Ways to Market Your Book Online, The Fast and Cheap  Way to Explode 
Your 
Targeted Web Traffic, and Power Writing for Web Sites That  Sell. She offers 
free help through her 2 monthly ezines, "The BookCoach  Says...," "Business Tip 
of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com/) 
 and over 200  free articles. 
======
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED])  or  [EMAIL PROTECTED]
Phone: 619/466-0622 -- Questions and Orders:  866/200-9743



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