Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre.e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Title: Top Seven Tips for Writing Internet Articles Readers Love Author: Judy Cullins Copyright 2006. All Rights Reserved. Bio: Coach Judy Cullins works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income with a book. Author of 11 eBooks including Write your eBook or Other Short Book Fast, she offers 2 free monthly ezines, "The BookCoach Says" and "Business Tip of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com) and over 215 free articles. [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Questions and Orders: 866/200-9743 Article URL: _http://www.bookcoaching.com/freearticles/article-228.shtml_ (http://www.bookcoaching.com/freearticles/article-228.shtml) Article Autoresponder: [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) Author Contact Email: [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) Category: Online Marketing Description: Whether you write for ezines, your own web site, or article directories, online readers love this free information, and will think of you as the savvy expert. They will then click onto your web site URL to see more. Just be sure to make your information crisp, clean, clear, and concise. Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet promotion, bookcoaching, San Diego, eBook, online marketing, increase online sales, web site marketing, build web traffic, increase targeted web traffic, web site headlines, marketing tips, eBook marketing, Web promotion, ecommerce, epublishing, viral marketing, sales letter Words: 463 Thanks, Judy Cullins, M.A. P.S. To receive "How to Distribute Your Self Published Book" go to: _http://www.bookcoaching.com/distributeyourbookreport.shtml_ (http://www.bookcoaching.com/distributeyourbookreport.shtml) =========== Top Seven Tips for Writing Internet Articles Readers Love Judy Cullins ©2006 Whether you write for ezines, your own web site, or article directories, online readers love this free information, and will think of you as the savvy expert. They will then click onto your web site URL to see more. Just be sure to make your information crisp, clean, clear, and concise. 1. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a web site. This costs the business person or author a lot of sales. Respect readers who want material short and sweet. 2. Write tips in their correct format. Use the "Three-Step Formula." If your tips are inconsistent or unclear you will lose your readers. In the first step, give a command like "Do this." In the second part, say the consequence for not doing it. Or, tell the benefit of doing it. Finally, end with a how to do it, where to find it. 3. Make your article headings compelling. Make headings benefit-driven if possible. To make your article easy to read, you need to use headings. Online readers like numbered points and headings for quick understanding. 4. After your two-three sentence introduction with a hook, get to the point quickly. Long stories, especially with "I" point of view, turn readers off. They want instant gratification. Keep your article conclusion to one or two sentences, perhaps repeating a few benefits. 5. Tell your readers what you want them to do in your article's signature file you include each time you send it out. Without direction you won't get them to visit your web site or order your products.They are waiting for your magic formula to make them richer, healthier, or enjoy great relationships. Always offer something free so you can get them to your site and get their email. 6. Target your article to your most profitable audience. Not everyone will want your information, so include your audience in the title or introduction. When you target your audience, you write more compelling, focused copy that your readers will love. They will reward you by checking out where your book is sold. Or where they can get information about your service. 7. Eliminate all superfluous words such as adjectives and adverbs like "ly" and passive verbs. Because of a lack of effort, novices ruin their work with sentences full of "is" and "was" linking verbs instead of bold verbs. Neither books, nor articles will sell with these writing "slugs." Keep these seven tips in mind, so that your article will bring your best audience to your service, your web site, and your products. =============== Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com/) and over 200 free articles. ====== [EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) or [EMAIL PROTECTED] Phone: 619/466-0622 -- Questions and Orders: 866/200-9743
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