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Title: Top Seven Tips for Writing Internet Articles Readers Love
Author: Judy Cullins
Copyright 2006. All Rights Reserved.
Bio: Coach Judy Cullins works with small business people who want to make a
difference in people's lives, build their credibility and clients, and make a
consistent life-long income with a book. Author of 11 eBooks including Write
your eBook or Other Short Book Fast, she offers 2 free monthly ezines, "The
BookCoach Says" and "Business Tip of the Month," at
_http://www.bookcoaching.com_ (http://www.bookcoaching.com) and over 215 free
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Questions and Orders:
Article URL: _http://www.bookcoaching.com/freearticles/article-228.shtml_
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Online Marketing
Description: Whether you write for ezines, your own web site, or article
directories, online readers love this free information, and will think of you
the savvy expert. They will then click onto your web site URL to see more.
Just be sure to make your information crisp, clean, clear, and concise.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, bookcoaching, San Diego, eBook, online marketing, increase online
sales, web site marketing, build web traffic, increase targeted web traffic,
web site headlines, marketing tips, eBook marketing, Web promotion, ecommerce,
epublishing, viral marketing, sales letter
Judy Cullins, M.A.
P.S. To receive "How to Distribute Your Self Published Book" go to:
Top Seven Tips for Writing Internet Articles Readers Love
Whether you write for ezines, your own web site, or article directories,
online readers love this free information, and will think of you as the savvy
expert. They will then click onto your web site URL to see more. Just be sure
make your information crisp, clean, clear, and concise.
1. Keep your paragraphs short, even a line or two. Online readers will
ignore long batches of words in long paragraphs, whether in an ezine or at a
site. This costs the business person or author a lot of sales. Respect
readers who want material short and sweet.
2. Write tips in their correct format. Use the "Three-Step Formula." If your
tips are inconsistent or unclear you will lose your readers. In the first
step, give a command like "Do this." In the second part, say the consequence
for not doing it. Or, tell the benefit of doing it. Finally, end with a how
to do it, where to find it.
3. Make your article headings compelling. Make headings benefit-driven if
possible. To make your article easy to read, you need to use headings. Online
readers like numbered points and headings for quick understanding.
4. After your two-three sentence introduction with a hook, get
to the point quickly. Long stories, especially with "I" point of view, turn
readers off. They want instant gratification. Keep your article conclusion to
one or two sentences, perhaps repeating a few benefits.
5. Tell your readers what you want them to do in your article's signature
file you include each time you send it out. Without direction you won't get
to visit your web site or order your products.They are waiting for your
magic formula to make them richer, healthier, or enjoy great relationships.
Always offer something free so you can get them to your site and get their
6. Target your article to your most profitable audience.
Not everyone will want your information, so include your audience in the
title or introduction. When you target your audience, you write more
compelling, focused copy that your readers will love. They will reward you by
out where your book is sold. Or where they can get information about your
7. Eliminate all superfluous words such as adjectives and adverbs like "ly"
and passive verbs. Because of a lack of effort, novices ruin their work with
sentences full of "is" and "was" linking verbs instead of bold verbs.
Neither books, nor articles will sell with these writing "slugs."
Keep these seven tips in mind, so that your article will bring your best
audience to your service, your web site, and your products.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Judy is
of 10 eBooks including Write your eBook or Other Short Book Fast, Ten
Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode
Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers
free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip
of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com/)
and over 200 free articles.
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) or [EMAIL PROTECTED]
Phone: 619/466-0622 -- Questions and Orders: 866/200-9743
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