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Title: Top Ten Tips for Book Titles that Sell Well
Author: Judy Cullins
Copyright 2006. All Rights Reserved.
Web Bio: Judy Cullins, author of 11 business books, book and internet
marketing coach works with small businesses who want manifest their book and
business dreams. _http://www.bookcoaching_ (http://www.bookcoaching) for two
monthly ezines and over 215 how to articles. Email:[EMAIL PROTECTED] or
Keywords: Judy Cullins, eBook, book writing, self-published book, San Diego,
self publishing, book publishing, bookcoach, how to write a book, market
your book online, ebook promotion, book selling, book profits.
Description: Your reader will spend 4-8 seconds on your front cover. Check
and correct a too long, too clever, too general, or too dull title. Does it
include a major benefit? Remember, most people buy your book based on its
Make your title sizzle.
Article URL: _www.bookcoaching.com/freearticles/article-18.shtml_
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Category: Writing / Publishing
Judy Cullins, M.A.
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Top Ten Tips for Book Titles that Sell Well
Judy Cullins © 2006 All Rights Reserved
A clever title is great if it is clear, but a clear title is always
preferable. The best? A clear and clever title. A shorter title is better than
longer one. Your reader will spend only four-eight seconds on the cover. While
some long titles have succeeded, usually the shorter, the better.
A title is part of your book's front cover. Busy buyers including
bookstore buyers, wholesalers, distributors and your audiences
buy mainly because of the cover. Dan Poynter, author of Writing
Nonfiction, says, "The package outside sells the product inside."
Make your cover sizzle.
Start with a working title before you write your chapters. Include
your topic, your subject and use the book's benefits in your sub
title if possible. Here's your ten tips for titles that sell:
1. Create impact for your title-check out magizine print and radio ad
Check out other authors' titles on the bookstore shelves. Your title must
compel the reader to buy now.
Which title grabs you? Elder Rage or Caregiving for Dad?
2. Include your solution in your title.
Does your title sell your solution? Make sure it answers the question rather
than asks one. For instance, Got Minerals?, or Minerals: The Essential Link
to Health. Use positive language instead of negative. For instance, Without
Minerals You'll Die can be Minerals: The Essential Link to Health.
3. Make it easy for readers to buy.
Readers want a magic pill. They want to follow directions and enjoy the
benefits the title promises. For example, 1001 Ways to Market Your Books by
Kremer gives at least 1001 ways for authors and publishers to market their
4. Expand your title to other books, products, seminars, and
Make sure that your title will work well with the title of your
presentations, articles and press releases you'll need to promote the book.
and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Nine
Sure-Fire Ways to Publicize and Promote your Business on the Internet." come
under the umbrella "fast book writing, publishing and promoting," and
your book or business with the #One Way-The Internet."
5. Use original expressions--a way of expressing one idea for your
Sam Horn, author of Tongue Fú!, puts her special twist on defusing verbal
conflict. Check out the cliche' books. You can tweak a cliche and make your
6. Include benefits in your subtitle if your title doesn't have any.
Specific benefits and your audience mentioned in the title invite sales. For
instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making
Guide for Authors, Independent Publishers and Small Presses.
7. Choose others' book covers in your field as models.
Go to your local bookstore with five-colored felt tips pens and paper.
Browse the section your book would be shelved on. Choose five book titles and
covers that attract you. Photo copy or sketch those, noting the colors, design,
fonts, and sizes of fonts. Add other colors you like. Place the book cover you
love near your workstation to inspire you. For the final copy, use
professional cover designers if possible. Your bookcoach can recommend some if
8. Be outrageous with your book title.
People do judge a book by its title. Your reader will spend only four-eight
seconds on the front cover and eight-fifteen seconds on the back cover. Your
cover and title must be so outstanding and catchy that they compel the reader
to either buy on the spot or look further to the back cover. Take a risk. Be
a bit crazy, even outlandish.
9. Be your strongest salesperson self.
Choose the strongest words, benefits, and metaphors to move your audience to
buy. Titles do sell books. This picture or feeling words to get started.
10. Include your audience in your title. This gives your book a slant.
When your title isn't targeted other famous authors' titles win out. Always
make your title clear and make it easy for your audience to recognize they
need your book. Your title and front cover is your book's number one sales
Short titles are best, say three to six words. John Gray didn't get much
attention with his book "What Your Mother Couldn't Tell You and What Your
Didn't Know." He shortened it to the now famous, "Men are From Mars, Women
are From Venus."
An outstanding title sells books. Make sure to give this part of your book,
the number one essential "Hot-Selling Point," some time and effort.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Judy is
of 10 eBooks including Write your eBook or Other Short Book Fast, Ten
Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode
Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers
free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip
of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com/)
and over 200 free articles.
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