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Title: Top Ten Tips for Book Titles that Sell Well
Author: Judy  Cullins
Copyright 2006.  All Rights Reserved.
Web Bio:  Judy Cullins, author of 11 business books, book and internet  
marketing coach works with small businesses who want manifest their book and  
business dreams. _http://www.bookcoaching_ (http://www.bookcoaching)   for two 
monthly ezines and over 215 how to articles.  Email:[EMAIL PROTECTED] or 
call 866-200-9743.
Keywords: Judy Cullins, eBook, book writing, self-published book, San  Diego, 
self publishing, book publishing, bookcoach, how to write a book, market  
your book online, ebook promotion, book selling, book profits.
Description: Your reader will spend 4-8 seconds on your front cover. Check  
and correct a too long, too clever, too general, or too dull title. Does it  
include a major benefit? Remember, most people buy your book based on its 
 Make your title sizzle.
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Category: Writing / Publishing
Words: 716
Judy Cullins, M.A.
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Top  Ten Tips for Book Titles that Sell Well
Judy Cullins © 2006 All Rights  Reserved 
A clever title is great if it is clear, but a clear title is always  
preferable. The best? A clear and clever title. A shorter title is better than 
longer one. Your reader will spend only four-eight seconds on the cover. While  
some long titles have succeeded, usually the shorter, the better. 
A title is part of your book's front cover. Busy buyers including  
bookstore buyers, wholesalers, distributors and your audiences 
buy  mainly because of the cover. Dan Poynter, author of Writing 
Nonfiction,  says, "The package outside sells the product inside." 
Make your cover  sizzle. 
Start with a working title before you write your chapters. Include 
your  topic, your subject and use the book's benefits in your sub 
title if  possible. Here's your ten tips for titles that sell: 
1. Create impact for your title-check out magizine print and radio ad  
Check out other authors' titles on the bookstore shelves. Your title must  
compel the reader to buy now. 
Which title grabs you? Elder Rage or  Caregiving for Dad? 
2. Include your solution in your title.
Does your title sell your solution? Make sure it answers the question  rather 
than asks one. For instance, Got Minerals?, or Minerals: The Essential  Link 
to Health. Use positive language instead of negative. For instance, Without  
Minerals You'll Die can be Minerals: The Essential Link to Health. 
3. Make it easy for readers to buy.
Readers want a magic pill. They want to follow directions and enjoy the  
benefits the title promises. For example, 1001 Ways to Market Your Books by 
Kremer gives at least 1001 ways for authors and publishers to market their  
4. Expand your title to other books, products, seminars, and  
Make sure that your title will work well with the title of your  
presentations, articles and press releases you'll need to promote the book. 
Such  seminars 
and teleclasses titled "How to Write and Sell Your Book- Fast!" and  "Nine 
Sure-Fire Ways to Publicize and Promote your Business on the Internet."  come 
under the umbrella "fast book writing, publishing and promoting,"  and  
your book or business with the #One Way-The Internet." 
5. Use original expressions--a way of expressing one idea for your  
book--yours alone.
Sam Horn, author of Tongue Fú!, puts her special twist on defusing verbal  
conflict. Check out the cliche' books. You can tweak a cliche and make your 
 title memorable. 
6. Include benefits in your subtitle if your title doesn't have any.
Specific benefits and your audience mentioned in the title invite sales.  For 
instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making  
Guide for Authors, Independent Publishers and Small Presses. 
7. Choose others' book covers in your field as models.
Go to your local bookstore with five-colored felt tips pens and paper.  
Browse the section your book would be shelved on. Choose five book titles and  
covers that attract you. Photo copy or sketch those, noting the colors, design, 
fonts, and sizes of fonts. Add other colors you like. Place the book cover you  
love near your workstation to inspire you. For the final copy, use 
professional  cover designers if possible. Your bookcoach can recommend some if 
email  her.
8. Be outrageous with your book title.
People do judge a book by its title. Your reader will spend only four-eight  
seconds on the front cover and eight-fifteen seconds on the back cover. Your  
cover and title must be so outstanding and catchy that they compel the reader 
to  either buy on the spot or look further to the back cover. Take a risk. Be 
a bit  crazy, even outlandish. 
9. Be your strongest salesperson self.
Choose the strongest words, benefits, and metaphors to move your audience  to 
buy. Titles do sell books. This picture or feeling words to get started. 
10. Include your audience in your title. This gives your book a slant. 
When your title isn't targeted other famous authors' titles win out. Always  
make your title clear and make it easy for your audience to recognize they 
need  your book. Your title and front cover is your book's number one sales 
 Short titles are best, say three to six words. John Gray didn't get much  
attention with his book "What Your Mother Couldn't Tell You and What Your 
 Didn't Know." He shortened it to the now famous, "Men are From Mars, Women 
are  From Venus." 
An outstanding title sells books. Make sure to give this part of your book,  
the number one essential "Hot-Selling Point," some time and effort.
Judy Cullins, 20-year Book and Internet Marketing  Coach works with small 
business people who want to make a difference in people's  lives, build their 
credibility and clients, and make a consistent life-long  income. Judy is 
of 10 eBooks including Write your eBook or Other Short  Book Fast, Ten 
Non-Techie Ways to Market Your Book Online, The Fast and Cheap  Way to Explode 
Targeted Web Traffic, and Power Writing for Web Sites That  Sell. She offers 
free help through her 2 monthly ezines, "The BookCoach  Says...," "Business Tip 
of the Month," at _http://www.bookcoaching.com_ ( 
 and over 200  free articles. 
Phone: 619/466-0622 -- Questions and Orders:  866/200-9743

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