Github user debasish83 commented on the pull request:

    https://github.com/apache/spark/pull/3536#issuecomment-99098372
  
    @MLnick yes that's what I did...I have to convince users why use factor 
vectors :-) For user->item recommendation, convincing is easy by showing the 
ranking improvement through ALS
    
    @srowen without coming up with a validation strategy, someone might propose 
to run a different algorithm (KMeans on raw feature space followed by 
(item->cluster) join (cluster->items)) and claims his item->item results are 
better...how do we know whether ALS based flow is producing better result or 
KMeans based flow ? NNALS can be thought of soft-kmeans as well and so these 
flows are very similar.
    
    I am focused on implicit feedback here because then only we can run either 
KMeans or Similarity on raw feature space...With explicit feedback, I agree 
that cosine similarity is not valid in original feature space. But in most 
practical datasets, we are dealing with implicit feedback. 


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