Github user MLnick commented on a diff in the pull request:

    https://github.com/apache/spark/pull/17102#discussion_r103757179
  
    --- Diff: docs/ml-collaborative-filtering.md ---
    @@ -59,6 +59,34 @@ This approach is named "ALS-WR" and discussed in the 
paper
     It makes `regParam` less dependent on the scale of the dataset, so we can 
apply the
     best parameter learned from a sampled subset to the full dataset and 
expect similar performance.
     
    +### Cold-start strategy
    +
    +When making predictions using an `ALSModel`, it is common to encounter 
users and/or items in the 
    +test dataset that were not present during training the model. This 
typically occurs in two 
    +scenarios:
    +
    +1. In production, for new users or items that have no rating history and 
on which the model has not 
    +been trained (this is the "cold start problem")
    --- End diff --
    
    sure thing


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