I used the first two chapters from RT Essentials to make the case,
they're geared towards a general audience.

I also like to use the analogy of RT as shared webmail boxes.
It seems to be something that non-technical folk can get their
heads around if you make it clear that different people can see
different boxes, and that it allows for auditing/ease of access by
someone filling in when the ticket owner is indisposed (sick,
vacation, hit by a bus).

The test queue in the best practical's RT was what I used to show
the general features.
-- 
Cambridge Energy Alliance: Save money. Save the planet.
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