Ed, We all know that compiling a catalog of that nature would be worse
than herding cats! More than a couple of years ago I was asked to do a
very similar thing for a hobby trade show being held in Chicago. The
idea was to put together a cooperative brochure featuring our major
manufacturers and their products. I believe there were eight companies
involved. Let's see if I can get them here: SHS, AM, DesPlains, RR,
BTS/ModelingGuide, SouthWind and ???. Pacific Rail shops elected not to
participate but we put some of their product in the shots because
DesPlains and, I think, BTS sold their product at the time.
I did the photography, arranged for design and printing. Ron Sebastian
wrote the copy. The manufacturers shipped me product and I put together
what I thought was a very attractive little piece. All the participants
got a large quantity of the brochures for their own use beyond the
immediate show. There were some copy/writing issues and there was some
questions of the lack of product featured (I couldn't show what I didn't
have). I did the photography for expenses only which at that time was
for film and shipping costs. I paid the designer and the printer. I
then divided the total cost by the companies featured and billed them.
One company 'wouldn't pay to have his stuff next to SHS' so I had to eat
a moderately large bill. So I can say never again! for good reason.
Bob Werre
BobWphoto.com
Edward Loizeaux wrote:
> Got'cher attention with that headline.....right? That's the latest
> idea for
> promoting S scale to emanate from the somewhat nutzy brain of the guy
> building the mighty NYC. Why not create an S-scale-only (no AF) catalog
> similar in concept to the Walther's series of catalogs for HO, N, O, etc.
> It would list virtually every product known to mankind that is
> more-or-less
> in the proportion of 1:64. Lots of photos, descriptions, product reviews,
> etc.
> and sold at all hobby stores near you. Coordinated by ??? (need volunteer)
> and financed by ??? (need "S"ugar Daddy) and priced to sell. I just got an
> AM catalog for free and he claims the list price is $5. SHS sends me a
> free
> catalog every year and I suppose there is a list price for those as
> well --
> although I have no idea what it is. If the major manufacturers can promote
> their products via free catalogs, why cannot S scale collectively promote
> their products via a low-cost catalog. Would NASG undertake a project like
> this? Would you?
>
> Cheers....Ed L. (endless ideas for others to do)
>
>
[Non-text portions of this message have been removed]
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