Dear Ken,
I could not disagree more than your statement below. I am sure Ron
Bashista is wondering now why he did not do this sooner. I am sure he
has seen huge jump in sales. But, this is really an instrument to get
new people into "S". Most model railroaders are still not online.
Although an online presence is very important, it should not be one
only way to reach out to new customers. Ads, shows, items in hobby
shops, press releases of new products and yes, catalogs are all
important ways to reach out to new S Gaugers.
Best,
Don
On Oct 8, 2008, at 1:20 AM, mhrywest wrote:
> .......A catalog is just a lost business expense, there is rarely
> any return on the catalog.
> Ken Zieska
>
>
>
[Non-text portions of this message have been removed]
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