Hi Bob --

Back in the day of “3/16” Model Railroading”, our shop carried the magazine and 
generally sold out.   I doubt many copies went to guys who weren’t in S scale, 
so its effect on building the scale was not very much, good as the magazine 
was.    It seemed like the plug was pulled just as it was starting to become 
economically viable, as I recall.   Other than “Mainline Modeler”, it was the 
only magazine I personally subscribed to until recently, when I started again 
with RMC.     

Considering that “Newsweek,” and now maybe “Time,” have gone off paper (still 
the likely death of both, in my opinion), it seems unlikely that any purely S 
magazine can survive in any format if it isn’t tied to some organization or 
related business.   

Bill Winans 
-------------------------

From: Bob Werre 
Sent: Wednesday, March 20, 2013 9:07 AM
To: [email protected] 
Subject: Re: {S-Scale List} 1/64's Modeling Guide?

  
I don't know how many of us are or have been subscribers to the Modeling 
Guide, but nobody as mentioned that their last issue was sent a couple 
of days ago. Bob sited two main reasons--economics and the poor reputation.

Back in the day there was a pretty good magazine started by Ed L. with 
the help of a few of us. Although it probably didn't make a profit 
(most magazines don't for several years) it was also produced in the 
days before the digital revolution had obtained critical mass to lower 
production costs.

Billy Wade then tried a somewhat similar but smaller version but again 
it was a lot of work and likely not profitable enough either. After the 
sale to Richard Bendever things took (in my opinion) a deep dive of 
unfilled efforts and bad medicine seemed to follow. I had a 
subscription to all of those magazines for awhile but never saw them 
progress to anything near what was started in the late 80's! This 
brings us to the present! Mr. Nalbone seems to be willing to start 
another publication with the same concept in mind, but could it succeed?

It might be time for us to realize that furthering S Scale through a 
publication isn't possible without an actual printed copy available in a 
hobby shop, while many of us seem to be well informed by just linking a 
website to a discussion. It also seems difficult for our smaller 
manufacturers to actually advertise beyond this list or an occasional 
announcement. In most cases it's the advertisers who supply the 
economic means for a magazine to exist. So at this point it looks like 
maybe S and our communications have changed to a point where speciality 
magazines, newsletters and similar promotions means aren't necessary for 
our personal needs (despite the fact the internet isn't reaching a large 
percentage of us).

What remains is the promotional effort that needs to happen to make S 
progress. Since these magazines with the exception of the S Gaugian 
never made it into too many hobby shops we really don't know what impact 
they could have had on furthering S in general, their subscriber base or 
in moving advertiser's products.

Just some thoughts this AM!

Bob Werre
PhotoTraxx



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