FundWatch: Now's the time to buy and hold, says T. Rowe Price's Rogers

Published: Friday, June 27 2008


T. Rowe Price's Rogers says tough markets contain lots of opportunities


CHICAGO (MarketWatch) -- Investors may be seeing the "peak of negativity" in 
the markets these days, and that's exactly why buy-and-hold types should be on 
the lookout for opportunities, T. Rowe Price's chief investment officer said on 
Friday.

"Sentiment is so negative right now that you can't help but make money in some 
of these companies if you take a three-year, buy-and-hold horizon," Brian 
Rogers told attendees of the Morningstar Investment Conference. He expects it 
will take the next couple of years for the market to recover.

Where to look for opportunities today? Rogers, also the veteran manager of T. 
Rowe Price Equity Income Fund, said that investors with a reasonable time 
horizon should consider the battered financial sector.

"Buying into stress is usually a good thing to do. And if you look for where 
there's the most stress right now, you go to the financial sector," he said. 
There are also opportunities to invest in the higher-quality end of 
fixed-income markets, including mortgages, he added

In addition, he advised those in the audience to look across sectors for good 
management and strong balance sheets in firms with a history of surviving when 
times are bad. Even though the stock price may be down, he said, there is still 
value in strong companies that will be realized in the future.

"Invest in companies that have been in downturns before, that can survive 
periods of stress and that are long-term survivors," he said. "You have to look 
for companies where you trust management ... and where you think they will not 
bet the ranch on a bad strategy."

One example: United Parcel Service Inc. While investors have soured on the 
stock on concerns about its earnings, Rogers sees this company as a survivor 
for those who plan on keeping the shares for a while.

"UPS is a great company, with great financials. They've been in business 
forever," he said. He also pointed to news that the company was changing its 
routes so that trucks would make only right-hand turns -- a move that will save 
on gas costs.

"I love a company like that. I don't care what's going to happen next quarter," 
he added

Rogers' biggest fear, however, is the issue behind UPS' creative savings plan: 
the high price of oil. He doesn't think the price of oil is sustainable, yet he 
also worries for the well being of consumers who are contending with high gas 
prices at the pump and higher food prices.

"It's as if the tax rebate checks came out and were recycled to the oil 
producing countries," Rogers said






      


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