Need and Significance of Morality and Ethics in the World of Business and 
Finance – Part 2 


 
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http://2.bp.blogspot.com/-_c2vonZXsbk/U_6KZ3YWMYI/AAAAAAAAE08/7MPFaCnzPSs/s1600/MANAGEMENT.JPG


Sri Sathya Sai delivering the Valedictory Address on August 29, 2009 
in the Sai Kulwant Hall, Prasanthi Nilayam


... Continued from Part 1 
<http://sathyasaiwithstudents.blogspot.in/2014/08/need-and-significance-of-morality-and.html>
 


A SWOT ANALYSIS OF INDIANS


Unfortunately, the Bharatiyas (Indians) have forgotten their glorious past. 
They are now like a mighty elephant who is unaware of its inherent strength. In 
the supremely holy land of Bharat, tolerance is the lofty quality of our 
character. What should be construed as the real beauty in a human being? It is 
not the beauty of the physical body. It is the quality of tolerance that 
confers real beauty on an individual. Our culture of Bharat has given utmost 
importance to the quality of tolerance. This has been happening since ages.  
One has to therefore uphold one’s rich tradition of purity and tolerance. A 
true Bharatiya is one who protects these two qualities. One who lacks morality 
need not be considered as a human being. ‘Money comes and goes, but morality 
comes and grows’. Hence, one has to shield one’s own moral nature. That is the 
real quality of a Bharatiya. Only the one who is endowed with a noble character 
alone deserves to be called a Bharatiya. 

 

Just as an elephant is not aware of its inherent strength and meekly submits 
itself to the commands of the mahout, the Bharatiyas of today have forgotten 
their innate strength and purity and are aping the western culture. Though they 
are endowed with great strength and have mastered the Vedas, the Upanishads 
[i], and the scriptures, they are aping the western culture forgetting their 
own greatness. This does not befit the people of such a great nation. You have 
to recognize the greatness of your culture and follow your conscience. 

 

Unfortunately, people today do not follow their conscience. It is not out of 
ignorance but innocence. If you continue to imitate the western culture, your 
own power will gradually diminish. Therefore, do not imitate others in a blind 
manner. Observe restraint. For example, the lion attacks an animal only when it 
is hungry. It does not go about killing every animal that it comes across. 
Thus, even a wild beast like the lion has the quality to restrain itself. 
Hence, it is necessary for every human being to exercise restraint and observe 
certain limits. Limitless ego, anger, and desire will only lead you off course. 
You have to divert your mind from such tendencies and follow the noble path so 
that you do not cause harm to others nor do you suffer in the process. Do not 
misuse your strength and power at random. You see the modern children enjoying 
unrestrained freedom. Freedom no doubt is good and permissible but should be 
within limits. Then only it does yield value. Trying to amass wealth and being 
over-smart will only lead you to danger.

 


LESSONS FOR SUPER-POWERS FROM INDIAN THEOLOGY


You must have seen in newspapers how United States of America indulged in 
colossal wastage of money and other resources on wars in Iran, Iraq and other 
nations. What could it gain from this? Today the American economy has slowed 
down and there is recession in the country. It is all due to their improper 
usage of resources. Take for example, Lord Eashwara (one of the trinity Gods in 
Hindu theology). He is mighty and all-powerful. Yet, He uses His all-pervading 
power only to the extent necessary. He does not use His power indiscriminately. 
One must emulate His example and make proper use of one’s strength and 
resources only to the extent required.

 


Mind - The Source of All Problems


Do not waste your thoughts, for it makes your mind unsteady and wavering. (Baba 
illustrated the significance of thoughts using his hand-kerchief as a 
demonstrating model.) “What is this? This is a cloth. No, this is not a cloth 
but a bundle of threads. Not even threads, it is just cotton. Without cotton, 
there can be no threads, and without threads there can be no cloth”. Likewise, 
the mind is nothing but a bundle of thoughts. Therefore, put a check on your 
thoughts. Even the wealth you acquire and the food you eat must be within a 
certain limit. Food is God, do not waste Food. Help others, never hurt them. 
Help Ever, Hurt Never. These are some of the guidelines for a purposeful living 
that you must follow. He is a blessed one who conducts himself in such a way 
that he does not hurt others nor does he get hurt in the process. You have to 
learn these skills, which are not available in the textbooks. Watch your 
thoughts and see that they do not go astray. Each time a thought arises in your 
mind, analyse it. “Is it good or bad?” If you feel it is bad, do not allow it 
to persist. Just let it pass. If it is a good thought, put it into practice so 
that you and others also, will be benefited.

 


SELF-DEVELOPMENT AND MODERN EXECUTIVES


In the Conference held yesterday and today, certain guidelines for efficient 
functioning of the banks in the country have been deliberated upon. Whatever 
actions you perform should conform with the spirit of self-improvement. Do not 
be under the impression that you are serving an organisation where you are 
working; rather you are serving yourself by your sincere efforts. Do not give 
any room for ego and pride. By depositing your savings in a bank, it is not the 
bank but you are the one who will benefit, for it will come back to you only in 
the form of deposit amount as well as interest. In the same way, you will 
benefit by the good you do to others. You are doing it for your own superior 
life.

 

If you want to earn a good name in society, cultivate three principles: Daiva 
Preeti, Papa Bheeti, and Sangha Neeti (love for God, fear of sin, and morality 
in society). If you foster morality in society, people will gather around you 
considering you as a good person. First and foremost, develop love for God. The 
next is fear of sin. It is only when you cultivate this quality that you will 
become a person of character. When you have a noble character, the entire 
society will love you. None will hate you. Maintain good character and love 
all. Love is everywhere and God is everywhere. Hence, love all. The more you 
love others, the more your repute will go up in the society. 

 

If you commit a mistake or indulge in an evil deed, others will try to imitate 
you. Hence, 'Be Good, Do Good, and See Good. This is the way to God'. Only when 
you conduct yourself in such a manner will you earn a good name in society. You 
cannot learn these things from a textbook. It is not textual information. It 
relates to the purity of heart. You should develop such sacredness. 
Unfortunately, there are only secrets but no sacredness anywhere. This is not 
good. If you smoke a cigarette, your friend too will come to you and say, 
“Hello, you are a good boy. Give me also one cigarette.”  As is your company, 
so will be your behaviour. That is why it is said, “Tell me your company, I 
shall tell you what you are.” If you are in the company of bad people, you too 
would become a bad person. On the contrary, if you are good, and maintain your 
human quality in a steadfast manner, others will also follow your example and 
become good.

 

Today, you find that several companies have closed their operations. What could 
be the reason for this? If one company is following foul methods, other 
companies will also follow suit. It is a common thing that bad habits spread 
quickly and easily. You have therefore to be cautious and strive for good 
things to happen. Do not be hasty to imitate bad things. Haste makes waste, 
waste makes worry, therefore, do not be in a hurry.

 


CONCLUSION


Dear Children! You are all very young. Start doing good work right from this 
age. Set an example to others. Do service to society. It is society that 
protects you. Even before you start doing social service, there are four 
persons whom you should revere and respect: mother, father, preceptor, and God 
in that order. First and foremost, the mother is very important. Make her 
happy. If your mother is happy, your entire life will be happy. If you make her 
unhappy, you will suffer. Hence, keep her happy and contented at all times. The 
happiness of the mother is your happiness. She will protect you always. It is 
the mother who gave birth to you and brought you up. She may reprimand you and 
even beat you when she is angry with you. But her anger is only short-lived. 
You should not mind it. The momentary annoyance will not last long. Realize the 
fact that anger, ego, jealousy, etc., are all temporary phases. Even lust is 
momentary. These are all temporary and hence they come and go. They are not 
permanent. But one principle, Atma Tatwa (inherent Divine nature), is eternal.

 

Develop love for one and all. Love, Love, Love! Love All and Serve All. Love is 
your only property that lasts forever. There is nothing greater than love, and 
you don’t need anything greater too. Plunge into service with a feeling, 
“Service is God; Service is my life.” Service should not be undertaken with an 
expectation of compensation. Do not be elated when you get money or depressed 
when you lose money. The difference between money and morality is: Money comes 
and goes whereas Morality comes and grows.

 

Notes: 

[i] The Upanishads are philosophical texts of the Sanatana Dharma (the eternal 
religion), composed during the pre-Buddhist era. More than 200 such Upanishads 
are known to have been composed by various sages at different points in time.

 

 

Source: Chapter 26, Man Management: A Values-Based Management Perspective; 
Divine Discourse delivered during the Valedictory Session of the Conference on 
‘Ethics and the World of Finance’ at the Sri Sathya Sai University on August 
29, 2009 <http://www.saipublications.com/b008_Man_Management.html> 

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