I like the idea of a bumper sticker slogan for the same reason as "elevator
pitches" are useful - they don't cover everything, and they don't try to be
precise - just give enough information to whet the reader's/listener's

And with that, I offer the following:

"Software Security Keeps the Bad Guys Out"

No, it's not precise - it doesn't define bad guys, doesn't say anything
about intent, etc.  But it's something people (even CEOs) can understand,
and it provides the motivation for a potential purchaser of software
security technology.

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