My slogan:

Unsecured Applications = Unsecured Business

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Jeremy Epstein
Sent: Monday, July 17, 2006 8:46 AM
To: Secure Coding Mailing List
Subject: Re: [SC-L] "Bumper sticker" definition of secure software

I like the idea of a bumper sticker slogan for the same reason as
"elevator
pitches" are useful - they don't cover everything, and they don't try to
be
precise - just give enough information to whet the reader's/listener's
appetite.

And with that, I offer the following:

"Software Security Keeps the Bad Guys Out"

No, it's not precise - it doesn't define bad guys, doesn't say anything
about intent, etc.  But it's something people (even CEOs) can
understand,
and it provides the motivation for a potential purchaser of software
security technology.

--Jeremy
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