I am attempting to figure out how other Fortune enterprises have went about 
selling the need for secure coding practices and can't seem to find the answer 
I seek. Essentially, I have discovered that one of a few scenarios exist (a) 
the leadership chain was highly technical and intuitively understood the need 
(b) the primary business model of the enterprise is either banking, 
investments, etc where the risk is perceived higher if it is not performed (c) 
it was strongly encouraged by a member of a very large consulting firm (e.g. 
McKinsey, Accenture, etc).
 
I would like to understand what does the Powerpoint deck that employees of 
Fortune enterprises use to sell the concept PRIOR to bringing in consultants 
and vendors to help them fulfill the need. Has anyone ran across any PPT that 
best outlines this for demographics where the need is real but considered less 
important than other intiatives?


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