> Actually the ads on the TWIC page are of the London Chess Centre [...]

Here are the ones I see right now:

- 2seeitlive.com
- chesscube
- e2e4 chess
- chess U
- e+chessbook

Ads are sold because people go see them.

If this is true:

> If you only make it your homepage and never actually buy anything  [...]

then there is no problem to solve:

it's Mark who wants people to hit his site for his ads revenues,
or his sponsorship revenues, or both.

This is the only problem I'm trying to solve.

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