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Test-prep pressure hits grade schools

By Karen Brandon

With 210 pages of practice exams and advice, the $12 workbook
resembles the guides for students taking standardized tests for
admission to college or graduate school. "Higher Score Guaranteed,"
the cover says. "Or your money back."

But the students boning up for the test with this manual aren't
applying to distinguished universities. They are trying to get to the
4th grade.

Students' promotion to the next grade, their entrance into elite
educational tracks, the careers of educators and the reputations and
budgets of schools increasingly hinge on standardized tests. 

When he took office last month, President Bush said his first order of
business would be education reform. Bush said results would be
measured "by testing every child every year," a point echoed by Gov.
George Ryan in his State of the State address.

New materials, tailor-made for nearly every test in every state at
every grade level, are surfacing in traditional guidebooks, at
tutoring centers and through Internet-based services. 

Though the multibillion-dollar industry has long sold test-preparation
materials and services to schools, it is now trying to keep pace with
the tremendous growth in tests given to elementary and secondary
school students, and with the techniques made possible through
technological advances. The industry increasingly is targeting parents
directly in its drive to extend its reach to a younger clientele.

There is little agreement among educators about what is appropriate
preparation for standardized tests. The new materials also raise basic
questions: Are the children who improve their performance simply
learning more about how to take tests? And are students whose parents
or schools don't buy detailed test-preparation services at a
disadvantage?

Publishers say they provide a needed service that helps students learn
more, teaches them to do their best and helps families and educators
cope with mounting fear and pressure.

Detractors say such materials prey on parents' and educators'
anxieties and do not improve education.

California provides one of the most vivid examples of the
test-preparation debate. The workbook to prepare California 3rd
graders for the state's standardized test is among the most detailed
of a new genre of guides for elementary students, sold by Kaplan
Publishing, a leader in the test-preparation industry. It is so
detailed that it likely exceeds what the state allows in its
classrooms.

Though California will distribute nearly $700 million to schools this
year based exclusively on the results of one standardized test, the
state's policy bars educators from using "any test-preparation
materials or strategies developed for a specific test."

In Kaplan's view, California's ban on this kind of test-preparation
highlights a gap Kaplan's materials fill.

"While the motivation for this law may be to leave more classroom time
for teaching important material and concepts, it has the effect of
putting much of the responsibility for preparing for the tests on
children and families. Therefore, easy-to-use, clear and concise
workbooks such as Kaplan's are essential," a company news release
says.

Guidebooks are only a minor part of the expansion of the $105 billion
for-profit education business, said Peter Stokes, executive vice
president of Eduventures.com, a Boston-based education research firm.
Most of the growth has been in online tutoring aimed at schools and
families.

For instance, SmarterKids.com, an electronic educational store for
children from birth to age 12, features a test-preparation center
where parents can enter their child's test results. SmartPicks, the
site's trademarked search engine, looks for "specific skill-building
products for your child."

Kaplan says it is fostering a love of learning among the kindergarten
through 10th-grade students whose parents buy into its educational
services. But the names—Score! for the centers and eSCORE.com for
the Web site—make its marketing strategy clear.

During the 1999-2000 school year, The Princeton Review, another
leading test-preparation business, unveiled Homeroom.com. The program
was initially tested in 25 Texas schools in grades 4 through 7. In
November, the company announced results from five Houston schools,
indicating that students who used the program showed greater
improvement in math than students who did not. In the most extreme
case, 6th graders who used the program showed a 4.5 percent
improvement from the previous year, compared with a 1.6 percent
decline in scores among students who did not.

The program has been sold to 130 schools, including three in the
Chicago area, in almost a dozen states for an annual subscription fee
of $4 to $7 per student per year, the company said. 

The Princeton Review declined to identify the schools. A company
spokesman, who said he contacted the Chicago area schools, said school
officials declined to be interviewed because it is "too preliminary"
to discuss any results.

This fall, the company plans to expand by offering subscriptions
directly to parents and students.

Students using Homeroom.com take online sample tests that mimic
standardized exams. They see their results immediately, and the
program lets teachers, parents and students know which areas need
improvement.

"We try to format and present the question as close to the form that
will appear on the test as possible," said Stephen Kutno, vice
president of educational policy and strategy for Homeroom.com.

"[This] obviously is taking us into lower grades," he said,
"but it is consistent with our view that test takers who are facing
dire consequences really require an advocate, and we're that
advocate."

Bush's proposal for yearly tests would mean most states would greatly
expand testing, a survey by Education Week found. Nearly half of the
states require or are about to require students to pass a test to get
a high school diploma, and a handful of states are beginning to
require children to pass tests for promotion to certain grades, the
survey found. 

Education Week concluded that the increased emphasis on testing has
taken a toll. "State tests are overshadowing the standards they were
designed to measure and could be encouraging undesirable practices in
schools," it said.

Marc Bernstein, president of Kaplan K12 Learning Services, said the
proliferation of high-stakes tests led the company to address the
market in a way that is "very similar to the SAT preparation."

Ideally, Bernstein said, teachers would tailor the tests they give
throughout the year to the style of the standardized tests children
face in the spring. That is far better, he said, than "stopping your
teaching four to six weeks before the test date and doing nothing but
drill and practice, which is what a lot of schools do."

The skills students are learning with the company's tools are
practical ones that apply to situations beyond the test, he said.
"When you're facing a multiple choice question, how do you eliminate
some of the options that are given to you? To me, that's a lifetime
skill in terms of the choices we make in our daily lives," he said.

But Robert Schaeffer, public education director for FairTest, a
Cambridge, Mass.-based organization that advocates testing reforms,
disagreed. "These are short-term steroids to boost your testing
power," he said. "People will do whatever they can to boost their
scores by hook or by crook."

School districts pay for test-preparation materials at the expense of
other items, he noted. Schaeffer expects the new menu of services will
exacerbate the gap in performance of African-Americans and Hispanics,
who tend to score lower than middle-class whites. 

Many parents and students welcome any assistance they can get. 

For instance, a New York parent gave five stars to the Kaplan
guidebook for the state's 4th-grade test in a review on Amazon.com. 

"This book really took all the mystery out of the New York State 4th
grade testing. ... I ordered more copies to distribute in my
children's school."

But a reviewer of a California guide said, "Nothing in this guide will
improve the quality of the education the child receives." 

The standards of what is acceptable in test preparation have changed
in recent years, said Walter Haney, education professor at the Center
for the Study of Testing, Evaluation and Educational Policy at Boston
College.

"It used to be that most people would say that prepping kids on
parallel forms of a test is inappropriate," Haney said. "But in fact
it has come to be very widely accepted, so it's hard to condemn it.
Many of the test companies themselves sell old versions of the
tests."

He characterized the advent of test-preparation books for the parents
of young children as "an unfortunate reflection of the overemphasis on
standardized testing."

Drew Johnson, who wrote most of the Kaplan guidebooks with his wife,
Cynthia, sees little harm in preparing for the tests. 

"If you take the practice test, you're going to be familiar with the
format," he said, "as opposed to just going in with your brain and a
pencil and a willingness to do well.

"The books don't cause the anxiety," he said. "The anxiety is already
there. What is an 8-year-old worried about? He's worried that if he
doesn't pass this test, he might be held back or take summer school."





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