Did anyone else notice that over the past several months Borders also switched to free wi-fi from a pay service? I go there to work when traveling, but they don't seem to realize that the problem is that they don't have the books I want.
On Sat, Mar 20, 2010 at 8:47 AM, Kelwyn <[email protected]> wrote: > > > http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story > > The chain lets book groups know they are welcome to meet at its stores. The > move is aimed at boosting sales amid intense competition from online vendors > and big retailers such as Wal-Mart and Target. > > By Sandra M. Jones > > March 20, 2010 > > Chicago > > In the increasingly brutal book wars, Borders Group Inc. is learning what > coffeehouses long have known: Encourage shoppers to think of you as a home > away from home and they'll spend more, maybe even become regulars. > > To spur that feeling, Borders quietly unveiled a program last month that > invites book clubs to convene at its cafes instead of in members' homes. The > step is geared toward helping the money-losing bookstore chain drum up sales > and reshape itself into a local gathering place instead of a faceless > superstore. > > >
