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CAREER TIP
May 9, 2001

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Phoenix rises, Las Vegas soars  

By Alan Robert Earls

While there are significant differences between these two cities of
the Southwest, they are united by a positive business climate and a
sense that they are both on the path to growth. Business leaders and
those in the technology community echoed these feelings. For
instance, a new study released by economist Howard J. Wall at the
Federal Reserve Bank of St. Louis ranked Las Vegas as the "most
livable metropolitan area" based on the number of people who "vote
with their feet" and have moved to the city. In his ranking, the
number three city is Phoenix, with Atlanta grabbing the second
position. 

Although a recent Dun & Bradstreet study showed Arizona below the
national average in information technology startups, an American
Electronics Association  "Cybercities" report identified Phoenix as
the 12th largest high-tech city in the nation based on employment
numbers. Ed Denison, executive director of the Arizona Software and
Internet Association says the numbers he sees, are almost all
positive.  Denison says the state as a whole has about 110,000
information technology workers and 3,200 IT-based companies -- and
the sector is growing at 12 percent a year.  The association he heads
up has grown meteorically from 60 members two years ago to 470 today.

"It is a great market for employers and employees," says Denison,
with successful, growing companies and a climate that keeps
attracting new talent.  Denison says he believes the average IT wage
in Arizona in 2000 was about $54,000 -- some $14,000 lower than the
national average. However, he says, that is balanced by "not having
difficult commutes and a great quality of life with lakes, mountains,
and four major sports teams." 

"All those positives are what make us call it the Tech Oasis,"
Denison adds.

Jane Whisner, managing director of Eastridge Infotech, a recruiter,
says the local economy in Las Vegas remains strong, with several
large firms planning to add 150-200 employees in the next 12-18
months.  She says the casino and resort business also continue to
grow their IT operations.

Dot-com growth is also a factor in the Las Vegas economy.  In a
recent article, Kirk Vanek, Marketing Manager at Analysts
International, noted that Nevada has more domain names per capita
than any other state.  And Richard Fitzpatrick, president of IBAN,
the Internet Business Association of Nevada says, "The region is
growing and the technology sector is growing faster than any other
part of the economy."  In particular, Richardson says the IT economy
is looking forward to the imminent passage of state legislation
authorizing and regulating Internet gaming.  Richardson says the
state has developed a strong regulatory program for traditional
"live" gaming and is in a good position to establish and regulate
online gaming operations  -- if they are based in Nevada.  "This will
bring a huge boost to the sector and a substantial addition to the
technical job market here," he adds.  Under the legislation, even the
hardware and software staff of online gaming operations will have to
be specially licensed.  And that, says Richardson, will spell more
opportunity for IT professionals.

Despite all the positives, the outlook isn't strong for some specific
technologies. Allen Plunkett, branch manager, consulting services for
Robert Half International in Las Vegas, and a former manager in the
firm's Phoenix office, says Las Vegas is developing as Phoenix did
about five years ago.  He sees opportunities in both cities for SAP
and storage pros -- and especially for networking people. "SAP is
well established in Phoenix but it is just starting to be adopted,
mostly by manufacturers, in Las Vegas," he says. Similarly, big
investments in storage have begun in Phoenix but haven't broken the
surface yet in Las Vegas. But, says Plunkett, networking skills are
hot across both cities.

While Plunkett offers what he admits are "seat of the pants"
descriptions of market conditions, other objective data tends to
support his relatively rosy assessment. For example, SAP
professionals in the Southwest as a whole ranked third nationally
after the Pacific and Mid-Atlantic states with annual salaries
averaging $98,167, according to recent tabulations from interactive
salary survey on the searchSAP.com site. However, the size of the
market leaves much to be desired. A search on Flipdog.com, using SAP
as the key word, showed fewer than 20 SAP-related positions currently
available in the Phoenix area and only one in the Las Vegas area.

For storage professionals, the searchStorage.com Salary Survey ranked
the Southwest third, behind the Pacific coast and New England regions
with an average salary of $97,035.  However, as with SAP skills, a
search on Flipdog.com, using SAN as a key word, produced
disappointing results: fewer than half-a-dozen SAN-related positions
currently available in the Phoenix area and only one in the Las Vegas
area.

For networking professionals the story was different.  While the
relative ranking of salaries for the region, as reported on
searchNetworking.com's interactive salary survey, was slightly lower,
job opportunities were abundant.  The region ranked fourth after the
Pacific, New England, and Mid-Atlantic areas with annual average
salaries of $56,946. Meanwhile, a search on Flipdog.com, using
networking as a key word, showed more than 600 positions currently
available in the Phoenix area.  Las Vegas also looked good for
networking professionals relative to the SAP and storage
opportunities. Still, the numbers aren't large. A search produced a
bare dozen available positions.

David A. Small, President of Scientific Placement, Inc., Houston, a
recruitment firm that also serves the Southwest market, recommends
putting the salaries and job availability in context.  "I think of
the...job market as being broken down into two separate worlds," he
says.  Type A companies are those developing the technology such as
Microsoft, Adobe, Apple, and many others, he says. Type B, in Small's
schema, is the universe of companies buying and utilizing those
technologies in their businesses.  One type or the other generally
dominates different regions -- and some regions, like Greater Boston,
have both.

"Phoenix has some type A jobs but isn't a major market like Austin,
Boston, San Jose, or Seattle would be," says Small. In Las Vegas, he
says, type A activity is still insignificant. However, he adds, "both
Phoenix and Las Vegas have quite a few companies that are using
computers in their business so both have type B jobs, though Phoenix
is by far the larger of the two markets."

SAMPLING OF MAJOR EMPLOYERS

Las Vegas area
Bank West of Nevada: http://www.bankwestnevada.com/
Nevada State Bank: http://www.nsbank.com/
Ameristar Casinos: http://www.ameristarcasinos.com/
Circus Circus Hotel & Casino: http://www.circuscircus.com/
Harrah's Entertainment, Inc.: http://www.harrahs.com

Phoenix Area    
BankOne Arizona: http://www.bankone.com/
Motorola, Inc.: http://motorolacareers.com
Qwest Communications International Inc.:
http://www.qwest.com/careers/
Honeywell International, Inc.: http://www.honeywell.com
American Express Co.: http://www.americanexpress.com


USEFUL WEBSITES

Las Vegas Sites
Las Vegas Chamber of Commerce: 
http://www.lvchamber.com/

Internet Business Association of Nevada:
http://www.iban.org

Phoenix Sites

Greater Phoenix Chamber of Commerce:
http://www.phoenixchamber.com/

Phoenix Convention and Visitors Bureau:
http://www.phoenixcvb.com/

Arizona Software &Internet Association:
http://www.azsoft.com

About the author:  Alan Robert Earls is a technology and business
writer based in Franklin, Mass.

=============================================================== 
EDITOR'S SPOTLIGHT: Asking for a raise: strategies for success
=============================================================== 
Do you think you're worth more than you're being paid? Salary
represents more than just your bottom line; it demonstrates your
worth to the company. But asking for that all-important raise can be
a real killer. To avoid getting stressed out, you'll want to be
prepared well before you set foot in your boss's office. This
Spotlight will ensure that you leave that meeting with a spring in
your step and a smile on your face...and cash in your wallet. Here
are the first three of our top ten picks:


Get the money you deserve: How to negotiate a raise     Source:
TechRepublic, Inc.

This article will get you off on the right foot in formulating your
pay raise strategy. The page lets you download a free resource
document on how to negotiate a pay raise. Comments and suggestions by
industry experts and real life experiences of IT professionals make
up the two main parts of the document. It was interesting to note
that the IT professionals did not always agree with or follow the
suggestions of the experts, but they seemed to be successful all the
same.
URL: 
http://www.techrepublic.com/article.jhtml?id=r00620000711kia01.htm


Tips for getting that raise   Source: High Technology Careers

According to the author of this article, all that is necessary to be
successful is to follow his five-step program. He suggests actions
that are intuitive but not often put into action. We bet you will
have the same reaction to this program that we did when we reviewed
it -"yes, that makes sense, why didn't we do that before?"
URL:  http://www.hightechcareers.com/docsoft197/onthejobsoft197.html


Asking for a raise. When, how and how much Source: MSN

This article covers a lot of the little pieces that add up to a
winning strategy for getting a raise. Did you ever think about the
fact that you'll have a better chance at getting the raise if you ask
immediately after you complete that large project for a happy client?
This may be self-evident but how often do we do it? Helpful hints
like these increase the chances your salary negotiations will
succeed.
URL:   
http://content.careers.msn.com/WorkingLife/GettingAhead/9806_askraise.asp


For a full look at our spotlight, Asking for a raise: strategies for
success go to: 
http://search390.techtarget.com/weeklySpotlight/0,289679,sid10_cid357048_tax287511,00.html


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