Re: Updating conversion value of conversions (transactions) imported form Google Analytics

2018-12-06 Thread Boštjan
Hi, sorry for late reply - I'm a bit occupied:) Please read below.

 

> You can adjust a conversion by uploading an 
> OrderIdOfflineConversionAdjustmentFeed 
> object 
> <https://developers.google.com/adwords/api/docs/reference/latest/OfflineConversionAdjustmentFeedService.OrderIdOfflineConversionAdjustmentFeed>
>  when 
> you have an order ID 
> <https://support.google.com/google-ads/answer/6386790> available instead 
> of a click ID and conversion time. However, please note that the conversion 
> has to already be reported in order to adjust it. 
>
> Yes, I understand that, but my question is about very specific scenario: 
will this 100% work if the conversion in gAds I'm trying to update the 
value of is set up as imported from Analytics and in this case I use 
Transaction ID from Analytics as a value for gAds API parameter orderID?

 

> For your second concern, you can use the AdWords API to upload offline 
> conversions <https://support.google.com/google-ads/answer/2998031> into 
> Google Ads, giving you more flexibility in associating clicks with 
> conversions. You may use the OfflineConversionFeedService to upload 
> <https://developers.google.com/adwords/api/docs/guides/conversion-tracking#uploading_offline_conversions>
>  the 
> click conversions offline. Please take a look at the validation rules and 
> Tips 
> <https://developers.google.com/adwords/api/docs/guides/conversion-tracking#validation_rules>
>  which 
> help you upload them successfully. You may then use 
> the OfflineConversionAdjustmentFeed object to make adjustments. In order to 
> map that specific click back to the Campaign or AdGroup, you may use the 
> Click 
> Performance Report  
> <https://developers.google.com/adwords/api/docs/appendix/reports/click-performance-report>
>  which 
> will return these details. You can also add Value track parameters 
> <https://developers.google.com/adwords/api/docs/guides/valuetrack-mapping> to 
> the tracking template URL which will populate these values in the click 
> URL. 
>
> I understand. Question: will I be able to see stats regarding those 
uploaded conversions like Number of conversions, All conversions value, 
Specific conversion value etc. (all those additional columns in default 
reports  that I can set/add, i.e. in Keywords report)? Something like this 
(check last columns):

[image: 2018-12-07 08_10_46-Red Orbit Boštjan playground - Google Ads.png]

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Re: Updating conversion value of conversions (transactions) imported form Google Analytics

2018-11-30 Thread Boštjan
I have a couple of additional question if the scenario that I want in my 
previous post doesn't work.


I'm assuming that if I send conversion (online transaction) from my website 
into gAds directly with API (not with gTag conversion snippet and not 
through analytics import), then I'd be able to also update conversion value 
with OrderIdOfflineConversionAdjustmentFeed object, right? It sounds 
logical. In that case:
1. I'm wondering which method I should use with API?
2. I'm wondering if/how will gAds know which campaign/ad/keyword it should 
attribute the conversion to? Is this done automatically or do I need to 
send any additional params?


Thanks



On Thursday, November 29, 2018 at 8:26:14 PM UTC+1, Boštjan wrote:
>
> Hi, thanks for the answer. I've seen these help articles, but they don't 
> answer my questions. Articles explain how to update conversion value with 
> API if* conversion data is sent into gAds directly from the website 
> through conversion tag, present in the HTML code*. I understand that 
> logic. And since I can achieve same result with uploading conversion values 
> with gSheets I'm sure it works fine.
>
> What I'm trying to find out (hopefully I'll get quicker answer here 
> instead of setting up my own API tests) is if I can update conversion value 
> with API *if conversion data is sent into gAds from Google Anayltics*. In 
> this case gSheet upload doesn't work. So the only other option is using 
> API, which I'm not sure it works ...
>
> I'll just post few images to make a simple case.
>
>
>
> *Step 1: I have a convesrion (transaction) in GA: see that my transaction 
> ID is T003*
>
> [image: 2018-11-29 20_07_50-Analytics.png]
>
>
>
> *Step 2: Conversion setup in gAds: *just ignore no recent conversion 
> status since I've tested this a while ago, but you can see that the 
> conversion is present in gAds and the value is 12.34 €:
>
> [image: 2018-11-29 20_10_57-Red Orbit Boštjan playground - Google Ads.png]
>
>
>
>
>
> *My question:* since this is GA transaction (not transaction directly 
> from gAds conversion tag on the website) - if I use API method an 
> OrderIdOfflineConversionAdjustmentFeed object with correct parameters' 
> values, can I change the conversion value (to let's say 333.33), so my 
> report in gAds would actually look like (see the difference in last column):
>
> [image: 2018-11-29 20_19_52-Red Orbit Boštjan playground - Google Ads.png]
>
>
>
> I just need to know if this is possible?
>
> If it is, I should use correct parameter's values, the most important are 
> orderId: 'T003' and conversionName: 'Transactions (All Web Site Data)'.
>
>
>
>
>
>
>
>

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Re: Updating conversion value of conversions (transactions) imported form Google Analytics

2018-11-29 Thread Boštjan
Hi, thanks for the answer. I've seen these help articles, but they don't 
answer my questions. Articles explain how to update conversion value with 
API if* conversion data is sent into gAds directly from the website through 
conversion tag, present in the HTML code*. I understand that logic. And 
since I can achieve same result with uploading conversion values with 
gSheets I'm sure it works fine.

What I'm trying to find out (hopefully I'll get quicker answer here instead 
of setting up my own API tests) is if I can update conversion value with 
API *if conversion data is sent into gAds from Google Anayltics*. In this 
case gSheet upload doesn't work. So the only other option is using API, 
which I'm not sure it works ...

I'll just post few images to make a simple case.



*Step 1: I have a convesrion (transaction) in GA: see that my transaction 
ID is T003*

[image: 2018-11-29 20_07_50-Analytics.png]



*Step 2: Conversion setup in gAds: *just ignore no recent conversion status 
since I've tested this a while ago, but you can see that the conversion is 
present in gAds and the value is 12.34 €:

[image: 2018-11-29 20_10_57-Red Orbit Boštjan playground - Google Ads.png]





*My question:* since this is GA transaction (not transaction directly from 
gAds conversion tag on the website) - if I use API method an 
OrderIdOfflineConversionAdjustmentFeed object with correct parameters' 
values, can I change the conversion value (to let's say 333.33), so my 
report in gAds would actually look like (see the difference in last column):

[image: 2018-11-29 20_19_52-Red Orbit Boštjan playground - Google Ads.png]



I just need to know if this is possible?

If it is, I should use correct parameter's values, the most important are 
orderId: 'T003' and conversionName: 'Transactions (All Web Site Data)'.







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Re: Updating conversion value of conversions (transactions) imported form Google Analytics

2018-11-27 Thread Boštjan
Or am I just stuck with simply sending adjusted conversion value already 
into the GA (as adjusted transaction revenue) ?



On Tuesday, November 27, 2018 at 12:14:10 PM UTC+1, Boštjan wrote:
>
> Hope this is not a copy of another thread - looks like my previous post 
> wasn't sent :(
>
> I want to update conversion value of conversion which is set up as Import 
> from GA, where I selected Transactions (not goals):
>
> [image: 2018-11-27 11_06_23-Red Orbit Boštjan playground - Google Ads.png]
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> So I have a GA view which tracks transactions. I have gAds account with 
> settings above and which imports GA transactions OK. And I want to update 
> conversion values inside gAds.
>
>
> I was testing few things and at the end tried to update conversion value 
> with gSheet upload, using Order ID (
> https://docs.google.com/spreadsheets/d/1pRCbG2MFOKzh1hOqt4k3HY8QWpSMDiRkCAaje-ecDY8/edit).
>  
> It didn't work (errors about conversion name not found in gAds although I 
> was using exactly the same name as in column Conversion action in image 
> above) so I asked our local gAds support team for help. They said that 
> uploading conversion adjustments for conversions that are imported from GA 
> doesn't work. BTW, uploading conversion adjustments for conversions that 
> were set up as Website conversions (sent with JS - gTag inside website's 
> HTML code) works OK.
>
> They suggested API method OrderIdOfflineConversionAdjustmentFeed (
> https://developers.google.com/adwords/api/docs/reference/v201809/OfflineConversionAdjustmentFeedService.OrderIdOfflineConversionAdjustmentFeed).
>  
> Since I want to suggest to our client the solution that is verified (they'd 
> have to implement Google Ads API which could take quite a lot of time and 
> money), I have few additional questions that gAds support team wasn't able 
> to answer:
>
>1. Since this method does actually the same as I was trying to do with 
>gSheet upload and since upload didn't work for GA conversions - will this 
>method work *for conversions imported form GA*?
>2. If yes, the only parameter that I see appropriate in the specs to 
>match GA transaction (order) and gAds conversion is o*rderID*, where 
>I'd use the value of Transaction ID in GA?
>3. If no, is there any other API method that can achieve what I want?
>
>
> Best,
> Boštjan
>
>
>

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Updating conversion value of conversions (transactions) imported form Google Analytics

2018-11-27 Thread Boštjan
Hope this is not a copy of another thread - looks like my previous post 
wasn't sent :(

I want to update conversion value of conversion which is set up as Import 
from GA, where I selected Transactions (not goals):

[image: 2018-11-27 11_06_23-Red Orbit Boštjan playground - Google Ads.png] 



















So I have a GA view which tracks transactions. I have gAds account with 
settings above and which imports GA transactions OK. And I want to update 
conversion values inside gAds.


I was testing few things and at the end tried to update conversion value 
with gSheet upload, using Order ID 
(https://docs.google.com/spreadsheets/d/1pRCbG2MFOKzh1hOqt4k3HY8QWpSMDiRkCAaje-ecDY8/edit).
 
It didn't work (errors about conversion name not found in gAds although I 
was using exactly the same name as in column Conversion action in image 
above) so I asked our local gAds support team for help. They said that 
uploading conversion adjustments for conversions that are imported from GA 
doesn't work. BTW, uploading conversion adjustments for conversions that 
were set up as Website conversions (sent with JS - gTag inside website's 
HTML code) works OK.

They suggested API method OrderIdOfflineConversionAdjustmentFeed 
(https://developers.google.com/adwords/api/docs/reference/v201809/OfflineConversionAdjustmentFeedService.OrderIdOfflineConversionAdjustmentFeed).
 
Since I want to suggest to our client the solution that is verified (they'd 
have to implement Google Ads API which could take quite a lot of time and 
money), I have few additional questions that gAds support team wasn't able 
to answer:

   1. Since this method does actually the same as I was trying to do with 
   gSheet upload and since upload didn't work for GA conversions - will this 
   method work *for conversions imported form GA*?
   2. If yes, the only parameter that I see appropriate in the specs to 
   match GA transaction (order) and gAds conversion is o*rderID*, where I'd 
   use the value of Transaction ID in GA?
   3. If no, is there any other API method that can achieve what I want?


Best,
Boštjan


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Updating conversion values for transactions imported from Google Analytics

2018-11-27 Thread Boštjan

Hi, I'm playing around with adjusting conversion values in gAds. The issue 
I have is with the conversions (ecommerce transactions) that are imported 
into gAds directly from GA (type: Import > GA):


First a short background of what I'm doing:

My scenario (that did not work):

   1. Created conversion in gAds of type import (from GA) - to get GA 
   transactions into gAds. Did a purchase on website, transaction is present 
   in GA, transaction is present as conversion also in gAds, with transaction 
   value of 12.34 €. Everything works fine till here.
   2. Prepared gSheet with upload data to change conversion value form 
   12.34 to let's say 333.33. Didn't work, got error that names of conversions 
   (in GA and gAds) aren't the same. BTW, changing value of conversions that 
   are set up in Google Ads as Website conversions (using gTag JS directly in 
   website's HTML) with gSheet upload works just fine.
   3. Asked for help our local gAds support team and they've told me that 
   changing conversion value with upload isn't an option if the conversions in 
   gAds are imported form Google Anayltics (which is BTW really strange to me 
   since it's all linked together).
   4. The team suggested the only possible solution left (I've tried couple 
   of other hacks to change conversion value but none of them worked as 
   expected): use Google Ads API. They've suggested the method 
*OrderIdOfflineConversionAdjustmentFeed 
   
*(https://developers.google.com/adwords/api/docs/reference/v201809/OfflineConversionAdjustmentFeedService.OrderIdOfflineConversionAdjustmentFeed),
 
   which actually does the same as I've tried with gSheet upload, but it's 
   done with API.
   

Since I want to suggest to our client the solution that really works and 
since we're talking about API implementation which could take quite a lot 
of time / money to set it up, I have couple of questions:

   1. Since gSheet upload in my scenario doesn't work (not for conversions 
   imported from GA) and since the 
   method OrderIdOfflineConversionAdjustmentFeed does similar thing - will API 
   method in my case work *for gAds conversions imported from GA*?
   2. If yes, which parameter is used to send Transaction Id that's used in 
   Google Anayltics? The only suitable parameter I see in the specs is 
   *orderId*.
   3. If no, is there any way to achieve this with Google Ads API (any 
   other method) or am I stuck with simply sending adjusted conversion value 
   already into the GA (as adjusted transaction revenue)?


Best,
Boštjan

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