Re: ShoppingCampaign understanding
Hi Josh, thank you very much for the informative answers. Cheers, Cuong On Wednesday, July 16, 2014 10:07:21 PM UTC+2, Josh Radcliff (AdWords API Team) wrote: Hi Cuong, Please see my answers below in purple. Cheers, Josh, AdWords API Team On Wednesday, July 16, 2014 12:27:04 PM UTC-4, cp.ad...@yahoo.com wrote: Hi all, I am familarizing myself with AdWords API and Shopping Campaign (Java version). I have an online shop with a hierachy of categories and products, and I could successfully publish all products to the merchant center. Now I want to use Product Listing Ads via creation of shopping campaigns. Under this link https://developers.google.com/adwords/api/docs/guides/shopping I understand that there can be multiple ShoppingCampaigns for my shop, multiple AdGroups under each ShoppingCampaign. To illustrate my questions, let assume my shop contains the following categories: Furniture Futtons [ futtonsId ] Electronics Components Transformers [ transformersId ] My questions are: 1. Can an AdGroup have multiple Partitionings? The partitions are organized in a tree structure, and there can be only one tree per ad group. In other words, all product partitions for an ad group must share a common root product partition. 2. Can different AdGroups have the same Partitioning? Yes, there are no dependencies or restrictions between ad groups for the same campaign. However, we strongly recommend setting up your ad groups so that only one ad group will bid on a given product. Otherwise your ad groups will actually be competing with each other. 3. Does a Partitioning always cover the entire hierachy of my shop's categories and products, or only those that are set with a bidAmount will appear in PLA? (e.g., only Futtons beds appear but not Transformers) Every leaf node in the product partition tree *must* have a bid, and every product partition tree has an Other leaf node within each subtree (see the *Shopping Campaigns guide* https://developers.google.com/adwords/api/docs/guides/shopping#partitioning), so you cannot have a product that does not have a bid. However, you can exclude a product in one of two ways: a. If you want to exclude a product from an *ad group*, you can do so by creating a *NegativeAdGroupCriterion* https://developers.google.com/adwords/api/docs/reference/v201406/AdGroupCriterionService.NegativeAdGroupCriterion for the product partition that covers that product. b. If you want to exclude a product from a *campaign*, you can do so by creating a *CampaignCriterion* https://developers.google.com/adwords/api/docs/reference/v201406/CampaignCriterionService.CampaignCriterion with a *ProductScope* as described in the *filtering section of the Shopping Campaigns guide* https://developers.google.com/adwords/api/docs/guides/shopping#filtering_by_product_dimension . 4. Say, I have two campaigns C1 and C2, both containing the 'Futtons' category. Does that mean C1.Futtons and C2.Futtons have separate CPC statistics that are accumulated separately by C1 and C2? Yes, but as mentioned above, you should avoid having the same product in multiple campaigns or ad groups. 5. The same question (4) but applied for AdGroups? Yes, with the same note as for #4. Thanks a lot in advance! Cuong -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups AdWords API Forum group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
Re: ShoppingCampaign understanding
Hi Josh, I have another doubt. It seems I can only set cpc bid down to Category level but not product level, does it? Is there a way I can set cpc bid for a particular product? Thanks a lot Cuong On Wednesday, July 16, 2014 10:07:21 PM UTC+2, Josh Radcliff (AdWords API Team) wrote: Hi Cuong, Please see my answers below in purple. Cheers, Josh, AdWords API Team On Wednesday, July 16, 2014 12:27:04 PM UTC-4, cp.ad...@yahoo.com wrote: Hi all, I am familarizing myself with AdWords API and Shopping Campaign (Java version). I have an online shop with a hierachy of categories and products, and I could successfully publish all products to the merchant center. Now I want to use Product Listing Ads via creation of shopping campaigns. Under this link https://developers.google.com/adwords/api/docs/guides/shopping I understand that there can be multiple ShoppingCampaigns for my shop, multiple AdGroups under each ShoppingCampaign. To illustrate my questions, let assume my shop contains the following categories: Furniture Futtons [ futtonsId ] Electronics Components Transformers [ transformersId ] My questions are: 1. Can an AdGroup have multiple Partitionings? The partitions are organized in a tree structure, and there can be only one tree per ad group. In other words, all product partitions for an ad group must share a common root product partition. 2. Can different AdGroups have the same Partitioning? Yes, there are no dependencies or restrictions between ad groups for the same campaign. However, we strongly recommend setting up your ad groups so that only one ad group will bid on a given product. Otherwise your ad groups will actually be competing with each other. 3. Does a Partitioning always cover the entire hierachy of my shop's categories and products, or only those that are set with a bidAmount will appear in PLA? (e.g., only Futtons beds appear but not Transformers) Every leaf node in the product partition tree *must* have a bid, and every product partition tree has an Other leaf node within each subtree (see the *Shopping Campaigns guide* https://developers.google.com/adwords/api/docs/guides/shopping#partitioning), so you cannot have a product that does not have a bid. However, you can exclude a product in one of two ways: a. If you want to exclude a product from an *ad group*, you can do so by creating a *NegativeAdGroupCriterion* https://developers.google.com/adwords/api/docs/reference/v201406/AdGroupCriterionService.NegativeAdGroupCriterion for the product partition that covers that product. b. If you want to exclude a product from a *campaign*, you can do so by creating a *CampaignCriterion* https://developers.google.com/adwords/api/docs/reference/v201406/CampaignCriterionService.CampaignCriterion with a *ProductScope* as described in the *filtering section of the Shopping Campaigns guide* https://developers.google.com/adwords/api/docs/guides/shopping#filtering_by_product_dimension . 4. Say, I have two campaigns C1 and C2, both containing the 'Futtons' category. Does that mean C1.Futtons and C2.Futtons have separate CPC statistics that are accumulated separately by C1 and C2? Yes, but as mentioned above, you should avoid having the same product in multiple campaigns or ad groups. 5. The same question (4) but applied for AdGroups? Yes, with the same note as for #4. Thanks a lot in advance! Cuong -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups AdWords API Forum group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
Re: ShoppingCampaign understanding
Hi Josh, I have further questions. 1. It seems that one can only set cpc bid down to Category but not Product level, or there is a way to do that? 2. Can I have a partition tree like below? And for a Unit ProductPartition, are the the ProductDimensions mutually exclusive or we can combine them all? Root / \\ New Used OtherCondition /| \ / \ BrandA BrandB OtherBrand BrandB OtherBrand / \ | Category1 Category2 (cpc=0.2) Category2 (cpc=0.4) Does that mean below? - a product P1 is New and of brand BrandB and belongs to Category2, then P1 gets cpc=0.2 - a product P2 is Used and of BrandB and belongs to Category2, then P2 gets cpc=0.4 3. The order among the ProductDimenstions can be anything or it must always be Condition then Brand then BiddingCategory? Thanks a lot for helping me again! Cuong On Wednesday, July 16, 2014 10:07:21 PM UTC+2, Josh Radcliff (AdWords API Team) wrote: Hi Cuong, Please see my answers below in purple. Cheers, Josh, AdWords API Team On Wednesday, July 16, 2014 12:27:04 PM UTC-4, cp.ad...@yahoo.com wrote: Hi all, I am familarizing myself with AdWords API and Shopping Campaign (Java version). I have an online shop with a hierachy of categories and products, and I could successfully publish all products to the merchant center. Now I want to use Product Listing Ads via creation of shopping campaigns. Under this link https://developers.google.com/adwords/api/docs/guides/shopping I understand that there can be multiple ShoppingCampaigns for my shop, multiple AdGroups under each ShoppingCampaign. To illustrate my questions, let assume my shop contains the following categories: Furniture Futtons [ futtonsId ] Electronics Components Transformers [ transformersId ] My questions are: 1. Can an AdGroup have multiple Partitionings? The partitions are organized in a tree structure, and there can be only one tree per ad group. In other words, all product partitions for an ad group must share a common root product partition. 2. Can different AdGroups have the same Partitioning? Yes, there are no dependencies or restrictions between ad groups for the same campaign. However, we strongly recommend setting up your ad groups so that only one ad group will bid on a given product. Otherwise your ad groups will actually be competing with each other. 3. Does a Partitioning always cover the entire hierachy of my shop's categories and products, or only those that are set with a bidAmount will appear in PLA? (e.g., only Futtons beds appear but not Transformers) Every leaf node in the product partition tree *must* have a bid, and every product partition tree has an Other leaf node within each subtree (see the *Shopping Campaigns guide* https://developers.google.com/adwords/api/docs/guides/shopping#partitioning), so you cannot have a product that does not have a bid. However, you can exclude a product in one of two ways: a. If you want to exclude a product from an *ad group*, you can do so by creating a *NegativeAdGroupCriterion* https://developers.google.com/adwords/api/docs/reference/v201406/AdGroupCriterionService.NegativeAdGroupCriterion for the product partition that covers that product. b. If you want to exclude a product from a *campaign*, you can do so by creating a *CampaignCriterion* https://developers.google.com/adwords/api/docs/reference/v201406/CampaignCriterionService.CampaignCriterion with a *ProductScope* as described in the *filtering section of the Shopping Campaigns guide* https://developers.google.com/adwords/api/docs/guides/shopping#filtering_by_product_dimension . 4. Say, I have two campaigns C1 and C2, both containing the 'Futtons' category. Does that mean C1.Futtons and C2.Futtons have separate CPC statistics that are accumulated separately by C1 and C2? Yes, but as mentioned above, you should avoid having the same product in multiple campaigns or ad groups. 5. The same question (4) but applied for AdGroups? Yes, with the same note as for #4. Thanks a lot in advance! Cuong -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to
ShoppingCampaign understanding
Hi all, I am familarizing myself with AdWords API and Shopping Campaign (Java version). I have an online shop with a hierachy of categories and products, and I could successfully publish all products to the merchant center. Now I want to use Product Listing Ads via creation of shopping campaigns. Under this link https://developers.google.com/adwords/api/docs/guides/shopping I understand that there can be multiple ShoppingCampaigns for my shop, multiple AdGroups under each ShoppingCampaign. To illustrate my questions, let assume my shop contains the following categories: Furniture Futtons [ futtonsId ] Electronics Components Transformers [ transformersId ] My questions are: 1. Can an AdGroup have multiple Partitionings? 2. Can different AdGroups have the same Partitioning? 3. Does a Partitioning always cover the entire hierachy of my shop's categories and products, or only those that are set with a bidAmount will appear in PLA? (e.g., only Futtons beds appear but not Transformers) 4. Say, I have two campaigns C1 and C2, both containing the 'Futtons' category. Does that mean C1.Futtons and C2.Futtons have separate CPC statistics that are accumulated separately by C1 and C2? 5. The same question (4) but applied for AdGroups? Thanks a lot in advance! Cuong -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups AdWords API Forum group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
