[android-developers] Re: Problems With Admob AdWhirl eCPM Very Low
I suggest you just sell your app. The fact that people can download an adblocker app or install ROMs that completely block most ad services makes it completely not worthwhile, in my opinion. I developed an app for a customer that has a paid and ad supported version with more than 35,000 active users... it made $23 this month in ad clicks. Shawn On Feb 1, 4:57 pm, Zorro gary.arche...@gmail.com wrote: My Android App: Weight Loss Made Easy by Android Mobile Apps Launched Jan 27th 2010 now (6) days in the market. This app is somewhat of a test of getting my first app into the market and learn some things as I go. Was not expecting over night success or this to be a perfect app to start with. But I am expecting to see earning more then $0.50 cents for all the work after being in the market for 6 days. LOL Here are my stats so far: Android Market Stats 1775 total downloads 924 active installs (52%) (This looks a bit low to me. But this is a test app and hopefully more quality content in future will help) 3 star rating (Could be better but its a first app) 35 comments Admob Stats Revenue $0.51 eCPM $0.01 (Clearly looks extremely low..!) Requests 189,131 Impressions 65,025 Fill Rate 34.38% CTR .02% I am also using Adwhirl so that I can use multiple advertisers for better fill. However, I Admob is supposed to be one of the best and wanted to start here and try and solve what I can here first. So I have some questions that maybe someone could provide some help with. 1. My ECPM is extremely low only yielding about $0.50 cents so far. LOL This is a just a first test app for me but come on what is wrong here..! Need some help on why this is so low? 2. From what I can tell there does not seem to be a good selection of ads based on target content. I know in Adsense marketing there needs to be a good target on the ads related to content of the site in order to get high clicks and also higher eCPM. I suspect it would need to be the same for mobile apps. Many times the ads don't even display for a while. From where I am sitting its hard to know if there are problems with Admob not having enough as fill or what is going on. Any suggestion for helping me solve this would be great. At this point I do not know if its Admob or something we don't have right on our end. We have downloaded and installed the SDK and believe we have followed directions properly. 3. Also this makes me wonder what is the percentage that Admob is paying to the publisher. Am I am going to need a million clicks to make $100? LOL I am wanting to not only improve this app but also to build more exciting apps but I must first figure out what the problems are with Monetizing the app correctly in order to move forward. I am am also interested in hearing if you can share or point me to resources what might be the average eCPM for many of the mobile publishers. Especially for Android. Now I realize that can very based on niche. But there should be some basic industry averages based on different categories like Health Fitness, ect. I have done some basic research and seen where some people are saying the average eCPM for mobile is about $0.50 cents and others saying if tweaked correct you can average between $2 to $5 USD. Either way it would appear there is something seriously wrong with either my app in the way its handling ads or AdWhirl or Admod at this point. Any help/insight would be appreciated..! Thanking everyone in advance, Zorro..!http://www.AndroMobileApps.com -- You received this message because you are subscribed to the Google Groups Android Developers group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
[android-developers] Re: Problems With Admob AdWhirl eCPM Very Low
Another issue with ads on mobile devices are the mobile consumables better known as rip-off ads. They're for quizzes, ringtones and other things that end up as a charge on your carrier bill. They constitute about 60% of ad revenue and are just horrible. A large percentage of the rest aren't family friendly and could cause problems with your user base. Now that we're looking at in-app billing, there are a bunch of potential ways to make money that we didn't have last week. You can have people download your free version and then subscribe to the pro version. I think this is the way to go with revenue generation from an app. -John Coryat -- You received this message because you are subscribed to the Google Groups Android Developers group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
[android-developers] Re: Problems With Admob AdWhirl eCPM Very Low
As you say your eCPM looks low, but don't get your hopes up about reaching .50 cents, let alone $2-5. CTR to me looks very low as well, but I'm not sure what the average for your category is. A bigger problem for me is that it looks like you have put your Ad banner line right next to your main Navigation strip. Apart from the fact that personally this would be enough reason for me to uninstall and give you 1 star immediately, it goes against the AdMob recommendations. I don't know what they do or how they do it, but I swear they can tell when apps do those sorts of tricks to capture accidental presses and they either give you no ads (hence a low fill rate) or just poor quality ones. I would try moving the navigation strip to the bottom of your View and leave the Ad at the top and see if your stats improve. On Feb 1, 4:57 pm, Zorro gary.arche...@gmail.com wrote: My Android App: Weight Loss Made Easy by Android Mobile Apps Launched Jan 27th 2010 now (6) days in the market. This app is somewhat of a test of getting my first app into the market and learn some things as I go. Was not expecting over night success or this to be a perfect app to start with. But I am expecting to see earning more then $0.50 cents for all the work after being in the market for 6 days. LOL Here are my stats so far: Android Market Stats 1775 total downloads 924 active installs (52%) (This looks a bit low to me. But this is a test app and hopefully more quality content in future will help) 3 star rating (Could be better but its a first app) 35 comments Admob Stats Revenue $0.51 eCPM $0.01 (Clearly looks extremely low..!) Requests 189,131 Impressions 65,025 Fill Rate 34.38% CTR .02% I am also using Adwhirl so that I can use multiple advertisers for better fill. However, I Admob is supposed to be one of the best and wanted to start here and try and solve what I can here first. So I have some questions that maybe someone could provide some help with. 1. My ECPM is extremely low only yielding about $0.50 cents so far. LOL This is a just a first test app for me but come on what is wrong here..! Need some help on why this is so low? 2. From what I can tell there does not seem to be a good selection of ads based on target content. I know in Adsense marketing there needs to be a good target on the ads related to content of the site in order to get high clicks and also higher eCPM. I suspect it would need to be the same for mobile apps. Many times the ads don't even display for a while. From where I am sitting its hard to know if there are problems with Admob not having enough as fill or what is going on. Any suggestion for helping me solve this would be great. At this point I do not know if its Admob or something we don't have right on our end. We have downloaded and installed the SDK and believe we have followed directions properly. 3. Also this makes me wonder what is the percentage that Admob is paying to the publisher. Am I am going to need a million clicks to make $100? LOL I am wanting to not only improve this app but also to build more exciting apps but I must first figure out what the problems are with Monetizing the app correctly in order to move forward. I am am also interested in hearing if you can share or point me to resources what might be the average eCPM for many of the mobile publishers. Especially for Android. Now I realize that can very based on niche. But there should be some basic industry averages based on different categories like Health Fitness, ect. I have done some basic research and seen where some people are saying the average eCPM for mobile is about $0.50 cents and others saying if tweaked correct you can average between $2 to $5 USD. Either way it would appear there is something seriously wrong with either my app in the way its handling ads or AdWhirl or Admod at this point. Any help/insight would be appreciated..! Thanking everyone in advance, Zorro..!http://www.AndroMobileApps.com -- You received this message because you are subscribed to the Google Groups Android Developers group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
