Re: An idea for an advertisement
On 24 Jul 2007, at 19:01, Ian Stirling wrote: Tomtom - the hardware units - run on comparable hardware to the Neo. Arm under linux. It's not completely impossible that it could be convinced in software to run a copy of the hardwares software. They're only obliged to provide the GPL code they modified and link with. So unless you can get hold of the binary version from somewhere you won't be able to run it. ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
Giles Jones wrote: Clare Johnstone <[EMAIL PROTECTED]> wrote : Nokia 6110 Navigator - advertised on the back of the bus I followed on my way home, and this is way away in Perth Western Australia.. clare Thing is, we have better hardware than Nokia in terms of GPS. They use an AGPS solution which is just part of the chipset they use. It's not a powerful standalone GPS unit. I'm not sure if it will be possible to have a turn by turn routing system for this phone. Maybe if someone could do a version of WINE but using the Windows Mobile API we could just run their apps? :) Tomtom - the hardware units - run on comparable hardware to the Neo. Arm under linux. It's not completely impossible that it could be convinced in software to run a copy of the hardwares software. The UI is broadly compatible - screen of a sort-of-similar size to the minimal one, and touchscreen. The mobile phone one costs $99. It's not eventually that unrealistic to expect that FIC could buy at half this, and sell to end users installed on shipped phones at $75 say. Which is quite reasonable. ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
Clare Johnstone <[EMAIL PROTECTED]> wrote : > Nokia 6110 Navigator - advertised on the back of the bus I followed on > my way home, > and this is way away in Perth Western Australia.. > > clare Thing is, we have better hardware than Nokia in terms of GPS. They use an AGPS solution which is just part of the chipset they use. It's not a powerful standalone GPS unit. I'm not sure if it will be possible to have a turn by turn routing system for this phone. Maybe if someone could do a version of WINE but using the Windows Mobile API we could just run their apps? :) --- G O Jones ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
On 7/23/07, Giles Jones <[EMAIL PROTECTED]> wrote: On 22 Jul 2007, at 20:31, Adam Krikstone wrote: > AGPS is where focus needs to be. This natural (and free) > comparative advantage needs to be developed to attract new > developers and customers. Unfortunately people will want Tomtom, much of the other stuff is useless to most people. You need GPS turn by turn routing to bring in the masses. Nokia 6110 Navigator - advertised on the back of the bus I followed on my way home, and this is way away in Perth Western Australia.. clare ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
On 22 Jul 2007, at 20:31, Adam Krikstone wrote: Open means something to developers but it is meaningless to customers. You have to show customers what that means; flash demo/ QEMU of package management system and included applications. If you just say the phone is open and can do X, Y, Z without demonstrating, openmoko will fail to get the general public. I've already said before what the unique selling point should be. AGPS should be the complete focus after a stable build is complete. In the US providers and manufacturers can not compete. Cingular and Tmobile do not have any aGPS deployed; you can add a GPS puk but that is another device and at minimum $99 extra. On the CDMA side VZW, SPCS, Alltel, USCC, all charge about $10/month for this service. There are a few devices that have autonomous GPS but they can not compete with the battery life or FTTF of aGPS or the sheer amount of applications offered the Openmoko. AGPS is where focus needs to be. This natural (and free) comparative advantage needs to be developed to attract new developers and customers. Unfortunately people will want Tomtom, much of the other stuff is useless to most people. You need GPS turn by turn routing to bring in the masses. ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
Open means something to developers but it is meaningless to customers. You have to show customers what that means; flash demo/QEMU of package management system and included applications. If you just say the phone is open and can do X, Y, Z without demonstrating, openmoko will fail to get the general public. I've already said before what the unique selling point should be. AGPS should be the complete focus after a stable build is complete. In the US providers and manufacturers can not compete. Cingular and Tmobile do not have any aGPS deployed; you can add a GPS puk but that is another device and at minimum $99 extra. On the CDMA side VZW, SPCS, Alltel, USCC, all charge about $10/month for this service. There are a few devices that have autonomous GPS but they can not compete with the battery life or FTTF of aGPS or the sheer amount of applications offered the Openmoko. AGPS is where focus needs to be. This natural (and free) comparative advantage needs to be developed to attract new developers and customers. Here is the list I posted before as aGPS examples and thought it could use a repeating: "1. Silent/loud/vibrate depending on location, programmable or based on courtesy settings-- max goes silent near schools, libraries, etc. 2. shopping list/reminder if you drive walk by something, walk into costco/supermarket weekly sales paper appears 3. Lost phone mode - send a text to your phone, get coordinates back, remote change silent to ring mode. 4. Stolen phone mode - broadcast alarm when ever turned on or gives location for police. Remotely retrieve SIM/IEMI/phone book for identification. 5. Auto sync location dependent - arrive at home wifi/bt turn on and attempt to sync, sync when movement is sensed in the morning 6. Neo tracking - family plan able to track users at a distance or locally. Maybe an alert when within wifi range, sms/alert when phone deviates from expected location or arrives. 7. Neo ping - wifi/bt in conjunction with accelerometers able to find location phones when aGPS is unavailable. short distance 8. Vanilla GPS mapping - POI, trip tip, traffic, follow me, statistics of trip (rate of travel, mph...), sight seeing, etc. aGPS updated via SMS/WiFi/GPRS. Maps cached to SD card. 9. Broadcast - friends want to meet somewhere or where you currently are, you can select gps location or current location to broadcast to people you select in contacts menu. Maybe mute, end call, and accept/send gps buttons while in call. 10. Weather tracker - gives estimate of how long before front/severe weather will reach current location. Might give false positives/inaccurate time. Highlight areas that are flooded and map around. 11. Business Phone number ping - gets phone numbers of businesses in current location, may also opt for website instead. 12. Coverage mapper - ability to remember when phone loses GSM coverage, warn next time about dead spot or have ability for all users to submit data to compile more realistic coverage maps 13. Gas prices/Highway driving - calculates best/safest/cheapest rest areas or exits for gas. Able to input car MPG and let neo tell you which exits to get off for gas. Maybe interface with gasbuddy on the fly to get the cheapest gas. Maybe suggest more efficient routes after comparing month of driving data. 14. Language/currency/dialing codes - changes as you drive, of course it can be locked to your language. Might help visitors as they travel, helpful phrases/translation, current currency conversion--how much, normal prices, etc. 15. Crime geocode - warns when entering high crime area, reminds to lock doors, etc. 16. WiFi mapper - remembers past locations or finds new ones and where coverage ended/began 17. Public transport - sync with train/bus/subway schedule, realtime updates or just provide normal times. 18. Panic mode - disables power off switch, dims LCD, and locks keybad, dials 911/sends coordinates/emergency number, must have battery removed to stop and should give time enough for automated dialing of help---might get abused. 19. Sports mode - for runners, bikers, etc. Follow me, journey statistics, pace, laps, etc. 20. Charging patterns - remembers where battery dies, suggests to charge when stopped after calculating when/where your neo usually dies after last stop. 21. Social - IM, games, etc when near other neos. 22. Adhoc wifi/bt VoIP/PTT connection - GSM disabled when reaching certain sites, maybe construction/fleet, phones would only be able to VoIP/PTT between phones--limited use and range without AP/repeater " Martin Straub wrote: Another thought about advertising: what should the phone stand for ? Discussion in the various threads is very much centering around being open and "free". BUT: is it that open for the end-user? There is an open development platform, which is beneficial. But what is the "open" point as perceived by the customer. You can buy phones today and use them with
Re: An idea for an advertisement
heh, you are very correct about the contra- argument. And I was still trying to keep that to a minimum in my previous post... I think this "open" discussion it is very much irrational in the core, it is about an illusion of re-gaining control. That could be an important (U)SP. Could you clarify?: --Define core --an illusion? --how is it an important selling point? Give the Linux-Asterisk-Openoffice-Firefox-Thunderbird - a.s.o. community a phone with the same philosophy so they can act consistently in their attitude towards Telco/IT. What is a.s.o? Do you mean give Linux-Asterisk-Openoffice-Firefox-Thunderbird a chance on the mobile platform just as Word, Excel, Outlook? And, I think the Neo would make a great IP phone while on a wireless connection... We do need to bring some more control back to the consumer's hands. Give them more choices. Thanks! Kyle Bassett On 7/22/07, Martin Straub <[EMAIL PROTECTED]> wrote: Kyle Bassett schrieb: The Neo1973 phone and OpenMoko software are two different solutions. The Neo is a solution for a closed-hardware phone. As of right now (Phase 1), it is a developer's phone. Developers do not have to run OpenMoko on it, they could run whatever piece of software they see fit as long as they write it. I think the Neo is a gateway, the premiere, for an open-hardware alternative. OpenMoko is the solution for a closed-software phone. If someone can get OpenMoko to run on the device they have, those individuals are free to develop any software they see fit that will run in the OpenMoko environment. So, who is our (current) audience? The Neo has a high appeal from the hardware hackers, the debuggers, the core software programmers, and also those who want to jump head first into the world of a completely open system. OpenMoko has appeal from virtually any individual that is aggravated by the software running on their mobile devices or has a niche need which currently is not filled, and wants to help fix it. I think a good example is the Asterisk PBX and Digium relationship. Digium develops the PBX specific hardware and (linux) drivers, while the Asterisk community develops the software. Digium wins by selling their hardware, and the Asterisk community wins by gaining a foothold in the corporate market. Might be a good idea to keep their relationship in mind... Both the Neo and OpenMoko provide open access to the hardware and software of a mobile phone. This open platform gives consumers and developers rightful access to what they own. I see the Neo as the hacker's iPhone. Did I dare say it? As the customer or end-user, this open development platform might seem similar to Firefox in a way (no bias intended). As a community of users developing a product everyone can use, from tech-geek to grandma. The Firefox community also has an extensive library of open source extensions, and if that type of community could be developed for OpenMoko programs, good things will happen. :) Palm has even come to a realization that Linux might have some benefits, as they are developing (or having developed) a version supporting Palm devices. Random thoughts: --I believe a pre-paid or "open" plan is different than having an "open" phone. A pre-paid plan means that a user may not have to pay a monthly fee, but the user still has the "locked" restrictions in place from their carrier. --There are still many people who also think that their phone is a permanent part of their carrier contract. --Which mobile phone carrier is the lesser of the evils? (I currently have Verizon, but they don't support GSM.) As for advertising, the Alltel commercials are appealing, making the other carriers look hostile just like the Apple commercials make "PC" look complicated. A humorous spin might be an idea. "You're joking...you have to BUY a ringtone?!" "You make me laugh... what's all this SEEM editing about anyways?" Unique selling point? I don't think there's just one, but if I had to choose, it would be the guitar pick for the Neo and penguin-in-you-pocket for OpenMoko. Now only if we could throw together a NPO for mobile internet/telecom... IMHO... Kyle Bassett Martin may have forced me to write one of my longest responses yet! ;) -- ___ OpenMoko community mailing list [EMAIL PROTECTED]://lists.openmoko.org/mailman/listinfo/community Wow! ... Neo as the hacker's iPhone . Well, it pretty much seems to be that right now. Or is it more the protester's phone ? Is it a contra-provider, contra-incumbent, contra-Apple, contra Windows Mobile ? BTW, in Europe, Austria, you can buy phones that are not locked and not branded at all (of course they are expensive then because with a contract a phone costs 0-10 Euro here) and go to the supermarket and buy a prepaid card. That's not the point. I think this "open" discussion it is very much irrational in the core, it is about an illusion of re-gaining c
Re: An idea for an advertisement
Kyle Bassett schrieb: The Neo1973 phone and OpenMoko software are two different solutions. The Neo is a solution for a closed-hardware phone. As of right now (Phase 1), it is a developer's phone. Developers do not have to run OpenMoko on it, they could run whatever piece of software they see fit as long as they write it. I think the Neo is a gateway, the premiere, for an open-hardware alternative. OpenMoko is the solution for a closed-software phone. If someone can get OpenMoko to run on the device they have, those individuals are free to develop any software they see fit that will run in the OpenMoko environment. So, who is our (current) audience? The Neo has a high appeal from the hardware hackers, the debuggers, the core software programmers, and also those who want to jump head first into the world of a completely open system. OpenMoko has appeal from virtually any individual that is aggravated by the software running on their mobile devices or has a niche need which currently is not filled, and wants to help fix it. I think a good example is the Asterisk PBX and Digium relationship. Digium develops the PBX specific hardware and (linux) drivers, while the Asterisk community develops the software. Digium wins by selling their hardware, and the Asterisk community wins by gaining a foothold in the corporate market. Might be a good idea to keep their relationship in mind... Both the Neo and OpenMoko provide open access to the hardware and software of a mobile phone. This open platform gives consumers and developers rightful access to what they own. I see the Neo as the hacker's iPhone. Did I dare say it? As the customer or end-user, this open development platform might seem similar to Firefox in a way (no bias intended). As a community of users developing a product everyone can use, from tech-geek to grandma. The Firefox community also has an extensive library of open source extensions, and if that type of community could be developed for OpenMoko programs, good things will happen. :) Palm has even come to a realization that Linux might have some benefits, as they are developing (or having developed) a version supporting Palm devices. Random thoughts: --I believe a pre-paid or "open" plan is different than having an "open" phone. A pre-paid plan means that a user may not have to pay a monthly fee, but the user still has the "locked" restrictions in place from their carrier. --There are still many people who also think that their phone is a permanent part of their carrier contract. --Which mobile phone carrier is the lesser of the evils? (I currently have Verizon, but they don't support GSM.) As for advertising, the Alltel commercials are appealing, making the other carriers look hostile just like the Apple commercials make "PC" look complicated. A humorous spin might be an idea. "You're joking...you have to BUY a ringtone?!" "You make me laugh... what's all this SEEM editing about anyways?" Unique selling point? I don't think there's just one, but if I had to choose, it would be the guitar pick for the Neo and penguin-in-you-pocket for OpenMoko. Now only if we could throw together a NPO for mobile internet/telecom... IMHO... Kyle Bassett Martin may have forced me to write one of my longest responses yet! ;) ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community Wow! ... Neo as the hacker's iPhone . Well, it pretty much seems to be that right now. Or is it more the protester's phone ? Is it a contra-provider, contra-incumbent, contra-Apple, contra Windows Mobile ? BTW, in Europe, Austria, you can buy phones that are not locked and not branded at all (of course they are expensive then because with a contract a phone costs 0-10 Euro here) and go to the supermarket and buy a prepaid card. That's not the point. I think this "open" discussion it is very much irrational in the core, it is about an illusion of re-gaining control. That could be an important (U)SP. Give the Linux-Asterisk-Openoffice-Firefox-Thunderbird - a.s.o. community a phone with the same philosophy so they can act consistently in their attitude towards Telco/IT. [off-topic] Let's stop before it becomes contra-war, contra-global-warming, contra-parents, contra-male-dominance, contra-industry, contra-hedgefonds, The point is: people (me too, of course) are facing mechanisms in economy, society, politics, partnerships that render them helpless and dismayed. Can a phone help ? Could Linux help ? Hey, Kyle, you provoked my 1968 reflexes (I was 15 then) 8-) !! [/off topic] KR Martin ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
The Neo1973 phone and OpenMoko software are two different solutions. The Neo is a solution for a closed-hardware phone. As of right now (Phase 1), it is a developer's phone. Developers do not have to run OpenMoko on it, they could run whatever piece of software they see fit as long as they write it. I think the Neo is a gateway, the premiere, for an open-hardware alternative. OpenMoko is the solution for a closed-software phone. If someone can get OpenMoko to run on the device they have, those individuals are free to develop any software they see fit that will run in the OpenMoko environment. So, who is our (current) audience? The Neo has a high appeal from the hardware hackers, the debuggers, the core software programmers, and also those who want to jump head first into the world of a completely open system. OpenMoko has appeal from virtually any individual that is aggravated by the software running on their mobile devices or has a niche need which currently is not filled, and wants to help fix it. I think a good example is the Asterisk PBX and Digium relationship. Digium develops the PBX specific hardware and (linux) drivers, while the Asterisk community develops the software. Digium wins by selling their hardware, and the Asterisk community wins by gaining a foothold in the corporate market. Might be a good idea to keep their relationship in mind... Both the Neo and OpenMoko provide open access to the hardware and software of a mobile phone. This open platform gives consumers and developers rightful access to what they own. I see the Neo as the hacker's iPhone. Did I dare say it? As the customer or end-user, this open development platform might seem similar to Firefox in a way (no bias intended). As a community of users developing a product everyone can use, from tech-geek to grandma. The Firefox community also has an extensive library of open source extensions, and if that type of community could be developed for OpenMoko programs, good things will happen. :) Palm has even come to a realization that Linux might have some benefits, as they are developing (or having developed) a version supporting Palm devices. Random thoughts: --I believe a pre-paid or "open" plan is different than having an "open" phone. A pre-paid plan means that a user may not have to pay a monthly fee, but the user still has the "locked" restrictions in place from their carrier. --There are still many people who also think that their phone is a permanent part of their carrier contract. --Which mobile phone carrier is the lesser of the evils? (I currently have Verizon, but they don't support GSM.) As for advertising, the Alltel commercials are appealing, making the other carriers look hostile just like the Apple commercials make "PC" look complicated. A humorous spin might be an idea. "You're joking...you have to BUY a ringtone?!" "You make me laugh... what's all this SEEM editing about anyways?" Unique selling point? I don't think there's just one, but if I had to choose, it would be the guitar pick for the Neo and penguin-in-you-pocket for OpenMoko. Now only if we could throw together a NPO for mobile internet/telecom... IMHO... Kyle Bassett Martin may have forced me to write one of my longest responses yet! ;) ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
Andy Powell ha scritto: > On Saturday 21 July 2007 08:18, Sudharshan S wrote: >> Hi all, >> I have an idea for an advertisement featuring Openmoko. Be gentle with >> the flames though. > > I particularly liked the 'Hello World' part ... :D > > I had something in mind that was rather simplistic but could easily form a > series of ads : > > Scene is set in a garage. Closeup of a mechanic trying to put the wheel nuts > on, keeps dropping them, can't get them threaded etc camera zooms out to > reveal that the wheel is triangular.. > > voiceover says: > > "Imagine having no choice. You wouldn't buy a car that took away your > choice... ... would you?" > > crossfade to openmoko logo + free your phone > > Nice, but i think it should be more direct.. This spot hit who alrealdy knows about FLOSS or DRM/closed formats threats only. Maybe we need to focus on *which is our customer type*. Valerio, Italy ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
Sudharshan S schrieb: Hi all, I have an idea for an advertisement featuring Openmoko. Be gentle with the flames though. A dude dressed in t-shirt and jeans (deja-vu?), walks through a crowded lane. Everyone except him are dressed in prison clothes and march in the opposite direction with their "closed" phones, some of the guys look at this "free" man and stare. To add to the effect we play an ambient techno music and everything is white in colour. The man walks in front of the camera, at that moment, gets a call, smiles and says "Hello World...", We then fade into the "Free your phone" and "OpenMoko" thingy as seen in the rocking youtube videos. If only I had a camera? =(. Of course we could use the neos that are about to be shipped for the ad. I am not sure if any ad similar to this has been done before, Comments and flames? Regards Sudharshan S ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community Another thought about advertising: what should the phone stand for ? Discussion in the various threads is very much centering around being open and "free". BUT: is it that open for the end-user? There is an open development platform, which is beneficial. But what is the "open" point as perceived by the customer. You can buy phones today and use them without a contract (prepaid). There are PDA (XDA) phones. So what will be the point (the USP - unique selling point) ? Having or creating an USP is absolutely crucial in advertising. And the place of being different by having white earphone leads is taken by iPod :-D . Who will you be when owning / showing off / using a Neo1973. Or another Openmoko phone. Things even get more complicated when thinking about the mixup between Neo1973 and Openmoko. WiIl we advertise a concept (Openmoko) or a product (Neo). It crucial again to be clear about that. There are a lot of issues and posibilities. Please comment, amend and discuss! KR Martin ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
On Saturday 21 July 2007 08:18, Sudharshan S wrote: > Hi all, > I have an idea for an advertisement featuring Openmoko. Be gentle with > the flames though. I particularly liked the 'Hello World' part ... :D I had something in mind that was rather simplistic but could easily form a series of ads : Scene is set in a garage. Closeup of a mechanic trying to put the wheel nuts on, keeps dropping them, can't get them threaded etc camera zooms out to reveal that the wheel is triangular.. voiceover says: "Imagine having no choice. You wouldn't buy a car that took away your choice... ... would you?" crossfade to openmoko logo + free your phone Andy ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
I agree with Kent, the fundamental functionality needs to be rock solid.
OpenMoko isn't just representing "free phones", it also is representing
(embedded) Linux. Before the consumer version is commercially advertised,
we need things like calling, SMS, and contact management.
On another note, since advertising is also very important, I feel ad
development should begin soon, and not wait until we need it. See how it
goes...I like the idea. Publish a *beta commercial. We'll watch it. :)
Kyle
On 7/21/07, [EMAIL PROTECTED] <[EMAIL PROTECTED]> wrote:
On Sat, Jul 21, 2007 at 11:08:47AM +0200, Martin Straub wrote:
[...]
> Anyway, Openmoko seems to become well-known without further action =-O
> The picture attached is from the weekend journal of a major Austrian
> newspaper ("Kurier").
>
> The text basically says:
>
> "The Openmoko platform is the basic element of a new series of mobile
> phones utilizing open source software.
> Hence you can adapt the software to your needs. The first mobile phone
> of this series is the Neo1973 which can be ordered for EUR 220".
>
> The price given is correct for Europe (w/o shipping).
>
> But I think before advertising there should be a product ready for the
> mass market, which obviously is not the case right now.
> I think we have some months left designing advertising campaigns.
Yes indeed. At this point I'm beginning to seriously worry that there may
be
too *much* publicity, not too little. Having our phone die because of a
backlash from unrealistic expectations would be a really bad thing.
There is a *large* population of users who are sick to death of phone
company
lock-in bullshit. Our phone doesn't need a lot of advertising to succeed.
It doesn't even need a "killer-app" -- what it really needs, at the
beginning, is well-done basic cell phone functionality. The initial set
of
applications should be simple and bullet-proof. Given the open framework,
other things will come in time, but when the first consumer reviews come
in,
it will be death if they say "great idea, but I can't make a phone call,
and
the directory management was too awkward for me to figure out."
Kent
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Re: An idea for an advertisement
On Sat, Jul 21, 2007 at 11:08:47AM +0200, Martin Straub wrote:
[...]
> Anyway, Openmoko seems to become well-known without further action =-O
> The picture attached is from the weekend journal of a major Austrian
> newspaper ("Kurier").
>
> The text basically says:
>
> "The Openmoko platform is the basic element of a new series of mobile
> phones utilizing open source software.
> Hence you can adapt the software to your needs. The first mobile phone
> of this series is the Neo1973 which can be ordered for EUR 220".
>
> The price given is correct for Europe (w/o shipping).
>
> But I think before advertising there should be a product ready for the
> mass market, which obviously is not the case right now.
> I think we have some months left designing advertising campaigns.
Yes indeed. At this point I'm beginning to seriously worry that there may be
too *much* publicity, not too little. Having our phone die because of a
backlash from unrealistic expectations would be a really bad thing.
There is a *large* population of users who are sick to death of phone company
lock-in bullshit. Our phone doesn't need a lot of advertising to succeed.
It doesn't even need a "killer-app" -- what it really needs, at the
beginning, is well-done basic cell phone functionality. The initial set of
applications should be simple and bullet-proof. Given the open framework,
other things will come in time, but when the first consumer reviews come in,
it will be death if they say "great idea, but I can't make a phone call, and
the directory management was too awkward for me to figure out."
Kent
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Re: An idea for an advertisement
Sudharshan, I think that's a great idea. I wonder if it will bring up memories of Apple's 1984 campaign and whether that would be a good or bad thing. http://www.youtube.com/watch?v=OYecfV3ubP8 Cheers, Alex -- [ [EMAIL PROTECTED] ][ http://genaud.net ][ 55.67N 12.588E ] [ B068 ED90 F47B 0965 2953 9FC3 EE9C C4D5 3E51 A207 ] -- Videresendt meddelelse -- From: Sudharshan S <[EMAIL PROTECTED]> To: community@lists.openmoko.org Date: Sat, 21 Jul 2007 12:48:31 +0530 Subject: An idea for an advertisement Hi all, I have an idea for an advertisement featuring Openmoko. Be gentle with the flames though. A dude dressed in t-shirt and jeans (deja-vu?), walks through a crowded lane. Everyone except him are dressed in prison clothes and march in the opposite direction with their "closed" phones, some of the guys look at this "free" man and stare. To add to the effect we play an ambient techno music and everything is white in colour. The man walks in front of the camera, at that moment, gets a call, smiles and says "Hello World...", We then fade into the "Free your phone" and "OpenMoko" thingy as seen in the rocking youtube videos. If only I had a camera? =(. Of course we could use the neos that are about to be shipped for the ad. I am not sure if any ad similar to this has been done before, Comments and flames? Regards Sudharshan S ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
Re: An idea for an advertisement
Sudharshan S schrieb:
Hi all,
I have an idea for an advertisement featuring Openmoko. Be gentle with
the flames though.
A dude dressed in t-shirt and jeans (deja-vu?), walks through a crowded
lane. Everyone except him are dressed in prison clothes and march in the
opposite direction with their "closed" phones, some of the guys look at
this "free" man and stare. To add to the effect we play an ambient
techno music and everything is white in colour. The man walks in front
of the camera, at that moment, gets a call, smiles and says "Hello
World...", We then fade into the "Free your phone" and "OpenMoko" thingy
as seen in the rocking youtube videos. If only I had a camera? =(. Of
course we could use the neos that are about to be shipped for the ad.
I am not sure if any ad similar to this has been done before, Comments
and flames?
Regards
Sudharshan S
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Hi,
could lend you a camera, but I have no lane crowded with prisoners
available right now ;-) .
Anyway, Openmoko seems to become well-known without further action =-O
The picture attached is from the weekend journal of a major Austrian
newspaper ("Kurier").
The text basically says:
"The Openmoko platform is the basic element of a new series of mobile
phones utilizing open source software.
Hence you can adapt the software to your needs. The first mobile phone
of this series is the Neo1973 which can be ordered for EUR 220".
The price given is correct for Europe (w/o shipping).
But I think before advertising there should be a product ready for the
mass market, which obviously is not the case right now.
I think we have some months left designing advertising campaigns.
Take Care
Martin, Austria
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An idea for an advertisement
Hi all, I have an idea for an advertisement featuring Openmoko. Be gentle with the flames though. A dude dressed in t-shirt and jeans (deja-vu?), walks through a crowded lane. Everyone except him are dressed in prison clothes and march in the opposite direction with their "closed" phones, some of the guys look at this "free" man and stare. To add to the effect we play an ambient techno music and everything is white in colour. The man walks in front of the camera, at that moment, gets a call, smiles and says "Hello World...", We then fade into the "Free your phone" and "OpenMoko" thingy as seen in the rocking youtube videos. If only I had a camera? =(. Of course we could use the neos that are about to be shipped for the ad. I am not sure if any ad similar to this has been done before, Comments and flames? Regards Sudharshan S ___ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community
