Re: [Coworking] Spreading the Concept
Hi David. We have been around for only a few months (in Buenos Aires, Argentina) and learning a lot every single day (thanks to everyone in this group, btw, this group is an incredible resorce, and I'm happy to be writing some thoughts here for the first time!). Things that we have been learning and which have been important in our case: - selecting people who understand the concept and would be willing to help promote the space (may take longer, but its a stronger path; also offer discounts for clients when any of their referral signs up) - presence in local cafes, restaurants, where freelancers are working by themselves (flyers, agreements to offer catering services for events or business meetings in our meeting room) - presence in social media and blog with relevant content about the coworking field and issues related to the interests of your target market - google adwords - try networking with other spaces to have relevant press coverage, focusing on experiences of users rather than amenities/ facilities of each space - pricing is a delicate issue when the concept is new and a huge part of the value is intangible...as other threads mentioned, i wouldn´t have too many options, those schemes are very confusing...and I would not have any type of free offerings (these did not work for us). Instead, we now have people try the space paying the daily rate (or a number of hours they can use during a 30-day period) and then if they sign up for any plan, this payment is deducted from the first month... - invite coworkers to present their profiles in a blog, and share that content through social media... The bottom line I think is communicating the underlying values behind coworking. And the way you do this and the way you relate with members of the space and with the community in general will gradually show the underlying values of your space...this will attract certain clients who share these values, who will in turn (in the long run) become the main channel to spread the word...this takes time, but its the road we have chosen to travel! Hope this helps. best! Paul On Tue, Jan 17, 2012 at 1:54 PM, David Otalvaro ad...@coworkcali.comwrote: I'd hate to use the term evangelizing because of the religious implications, but one of the greatest barriers I have encountered is educating people on the concepto of coworking. This has been a real challenge to get people on board. I'm aware of the alternatives Jelly's (We are active participants in #JELLYWEEK 2012), Events, etc. But I am curious about how others have entered in developing markets. Our Coworking Space is located in Cali, Colombia and after a few false starts we've launched in Jan2012 to coincide with #JELLYWEEK.this is only our second Jelly Day (We've opted for a WeekLong Jelly) but have seen since our publicity campaign (Mosty social media, and previous contacts) that people are a bit reluctant because they are not aware of the concept. We've also send informative campaigns, (read powerpoint presentation via slideshare, and reference to youtube videos). So to all coworking spaces abroad, how have you spread the word? I appreciate any feedback David Coworking Tequendama http://coworkcali.com @coworkcali -- You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en. -- tel: (5411) 5219-6658 skype: paul.iribarne p...@espaciocespedes.com www.espaciocespedes.com http://www.facebook.com/cespedescoworking http://twitter.com/espaciocespedes -- You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
Re: [Coworking] Re: Intro
Hi everyone! I'm Paul, but I´m not the Paul you want to write to! I have a
new coworking space in Buenos Aires, Argentina, called Céspedes. Did not go
to Purdue..but graduated from Tufts in 96!
Best,
Paul
On Mon, Oct 3, 2011 at 10:50 AM, Tm Mahdi tm.ma...@cg6.com wrote:
Hi Paul,
Can you share us your experience thus far on opening a space near campus?
We are in preliminary stages in doing market research on this interest.
Feel free to reach me directly if you like.
Much Appreciated,
--
*Tm Mahdi*
*Director Founder, Cg6 Inc*.
unlocking the creative markets.
*toronto:* studio 6 - 587 markham street, ontario m6g 2l7 canada *|
http://twitter.com/Cg6Inc*
*co |* 1416.238.6881 *w |* www.cg6.com *|* padpholio.com/Cg6Inc *my*
*|* about.me/tm.mahdi *e |* tm.ma...@cg6.com
*
*
**defining* *Cg6 Inc*
- An industry recognized media noted incubation project.
- We turn working concepts into business models.
- Our market consists of entrepreneurial freelancers and aspiring
startups.
- Heavily involved to make entrepreneurial freelancers better
professionals AND a continued partner of Global Entrepreneurship Week.
**hire* *Cg6 Inc* for
- Creative Direction
- Startup Process Strategy Generation
- Right People
**share* *Cg6 Inc* on
- 5th Annual Prospecting Freelancer, hosted at Network Orange - *
Thursday,* *November 3rd | 7:30pm*
- 4th Annual Week Long Open Mike Platform (OnContact *with an*
Entrepreneur),
hosted in 4 cities - this November
- Year-End Party *with an* Appreciation - this December
On 3-Oct-11, at 9:42 AM, Andrea Cook wrote:
Hi Paul!
I'm also a Purdue grad ('98) what was your area of study and what are you
doing now professionally?
Let me know how your cowork venture goes! I'm still in early stages myself,
we've got a bout 3 members so far... I need to market a bit better...
- Andrea Cook
On Tue, Sep 27, 2011 at 5:22 PM, Paul paul.k.du...@gmail.com wrote:
Hello Andrea,
How is it going in Plymouth? Does your Cowork space have a website?
I am a graduate student at Purdue thinking of opening a cowork space
close to campus. Just thought I'd drop a message on my day of joining
the group!
Good luck with everything!
Paul
On Sep 23, 2:01 pm, TMC Cowork - COOK andrea.gayle.c...@gmail.com
wrote:
Hi Cowork Experts -
My name is Andrea Cook, I have a new cowork space in Plymouth,
Indiana.
Just wanted to reach out to say hello and see how I can get connected
with others who cowork.
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tel: (5411) 5219-6658
skype: paul.iribarne
p...@espaciocespedes.com
www.espaciocespedes.com
http://www.facebook.com/cespedescoworking
http://twitter.com/espaciocespedes
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[Coworking] Introducing CESPEDES in Buenos Aires, Argentina!
Hi! I´ve been part of the group for some weeks now, and wanted to say hi and thanks for such valuable insight and exchange in the coworking field! CÉSPEDES is ready and openning its doors as I write! You can check out some info at www.espaciocespedes.com. It's interesting to point that in Argentina the different coworking spaces (all very young) are also connected offline despite huge distances, meeting every once in a while to see how we can advance the concept and help each other. I look forward to share our experience as we progress! And let us know if we can be of any help if you happen to travel to this part of the world Best Paul -- You received this message because you are subscribed to the Google Groups Coworking group. To post to this group, send email to coworking@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
